March 13, 2015
Mumbai
TATA Sky Limited
 
'CRISIL A+/Stable' assigned to NCD programme
 
Total Bank Loan Facilities Rated Rs.28980 Million
Long Term Rating CRISIL A+/Stable (Reaffirmed)
Short Term Rating CRISIL A1 (Reaffirmed)
(Refer to Annexure 1 for Facility-wise details)
 
Rs.2 Billion Non Convertible Debentures CRISIL A+/Stable (Assigned)
Rs.3.6 Billion Non Convertible Debentures CRISIL A+/Stable (Reaffirmed)

CRISIL has assigned its 'CRISIL A+/Stable' rating to the Rs.2.0 billion non-convertible debenture programme of TATA Sky Ltd (Tata Sky), while reaffirming its ratings on the company's bank facilities and other debt programme at 'CRISIL A+/Stable/CRISIL A1'.
 
The ratings reflect Tata Sky's strong business risk profile, driven by a substantial increase in its active subscriber base and improvement in its operating profitability. The company has a strong market position, with an active subscriber base of 8.95 million as on February 28, 2015. This has resulted in significant improvement in its operating performance, reflected in its operating margin of above 25 per cent in the nine months ended December 31, 2014. The rating also factors in regular equity infusion in the company, on account of which, its debt is not expected to increase from current levels over the medium term.
 
The ratings also factor in the strong support that Tata Sky receives from its majority shareholder, Tata Sons Ltd (Tata Sons; rated 'CRISIL AAA/FAAA/Stable/CRISIL A1+'). These rating strengths are partially offset by Tata Sky's exposure to intense industry competition, its large capital expenditure (capex) plans, and its weak financial risk profile.
 
Tata Sky will continue to depend on regular equity infusion, as seen in the past, for meeting its capex requirements over the medium term. CRISIL believes that Tata Sky's promoters will regularly infuse equity in the company over this period. CRISIL also expects Tata Sky's association with the Tata brand to continue, and the management control to remain with Tata Sons. Furthermore, CRISIL believes that Tata Sons' shareholding (at 52.8 per cent, directly and indirectly, as on December 31, 2014) in Tata Sky will not go below 51 per cent.
 
Tata Sky's financial risk profile is expected to improve over the medium-term, with a sustained increase in its revenue and cash accruals. This improvement is likely to be driven by its high average revenue per user (ARPU), an increase in subscriber base in the direct-to-home (DTH) market, and an increase in digitisation because of regulations mandated by the Government of India, enabling Tata Sky to maintain healthy additions to its net subscriber base. The company's working capital management and control on debt levels, as well as need-based equity infusion from promoters, will remain key rating monitorables.

Outlook: Stable

CRISIL believes that Tata Sky's operating and financial performances will continue to improve over the medium to long term, and that the company's promoters will ensure infusion of equity at regular intervals. The outlook may be revised to 'Positive' if Tata Sky significantly improves its financial risk profile by achieving break-even earlier than expected and by significantly improving its working capital management. Conversely, the outlook may be revised to 'Negative' in case of an increase in the company's debt levels, or delays in equity infusion, or if it is impacted by any regulatory changes.

About the Company

Tata Sky (formerly, Space TV Ltd) commenced operations in 2004 as an 80:20 joint venture between Tata Sons and Network Digital Distribution Services FZ-LLC (NDDS). Tata Sky commenced DTH operations in August 2006. In 2007-08 (refers to financial year, April 1 to March 31), Bay Tree Investments (Mauritius) Pte Ltd (Bay Tree), part of Temasek Holdings (owned by the Ministry of Finance, Singapore) acquired 10 per cent of Tata Sky's equity shares. In 2013-14, Tata Capital Ltd and Tata Opportunities Fund (TOF), through Omega FII Investments Pte Ltd, acquired 4.4 per cent of Tata Sky's equity shares. As on October 31, 2014, Tata Sons, NDDS, Bay Tree, TOF, and Tata Capital Ltd (directly/indirectly) owned 52.8 per cent, 30 per cent, 10 per cent, 6.6 per cent, and 0.6 per cent, respectively, of Tata Sky's equity capital.
 
For 2013-14, Tata Sky reported a net loss of Rs.2.80 billion on an operating income of Rs.30.3 billion, against a net loss of Rs.3.79 billion on an operating income of Rs.22.9 billion for the previous year.

Annexure 1 - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Million) Rating Facility Amount (Rs.Million) Rating
Long Term Bank Facility@ 23000 CRISIL A+/Stable Long Term Bank Facility@ 23000 CRISIL A+/Stable
Short Term Bank Facility@@ 5980 CRISIL A1 Short Term Bank Facility@@ 5980 CRISIL A1
Total 28980 -- Total 28980 --
@Interchangeable with buyer's credit, working capital demand loan, and non-fund-based facilities
@@Interchangeable with short-term loan, purchase invoicing financing, purchase bill discounting, and non-fund-based facilities
Media Contacts
Analytical Contacts
Customer Service Helpdesk
Tanuja Abhinandan
Communications and Brand Management
CRISIL Limited
Phone: +91 22 3342 1818
Email:tanuja.abhinandan@crisil.com

Jyoti Parmar
Communications and Brand Management
CRISIL Limited
Phone: +91 22 3342 1835
E-mail: jyoti.parmar@crisil.com

Sudip Sural
Senior Director - CRISIL Ratings
Phone:+91 124 672 2000
Email: sudip.sural@crisil.com


Amit Bhave
Director - CRISIL Ratings
Phone:+91 22 3342 3113
Email: amit.bhave@crisil.com
Timings: 10.00 am TO 7.00 pm
Toll free Number:1800 267 1301
Email: CRISILratingdesk@crisil.com


 

Note:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper / magazine / agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL. However, CRISIL alone has the sole right of distribution of its rationales for consideration or otherwise through any media including websites, portals etc.

Crisil complexity levels are assigned to various types of financial instruments. The crisil complexity levels are available on www.crisil.com/complexity-levels.investors are advised to refer to the crisil complexity levels for instruments that they desire to invest in. Investors may also call the Customer Service Helpdesk with queries on specific instruments.


About CRISIL LIMITED
CRISIL is a global analytical company providing ratings, research, and risk and policy advisory services. We are India's leading ratings agency. We are also the foremost provider of high-end research to the world's largest banks and leading corporations.

About CRISIL Ratings
CRISIL Ratings is India's leading rating agency. We pioneered the concept of credit rating in India in 1987. With a tradition of independence, analytical rigour and innovation, we have a leadership position. We have rated over 75,000 entities, by far the largest number in India. We are a full-service rating agency. We rate the entire range of debt instruments: bank loans, certificates of deposit, commercial paper, non-convertible debentures, bank hybrid capital instruments, asset-backed securities, mortgage-backed securities, perpetual bonds, and partial guarantees. CRISIL sets the standards in every aspect of the credit rating business. We have instituted several innovations in India including rating municipal bonds, partially guaranteed instruments and microfinance institutions. We pioneered a globally unique and affordable rating service for Small and Medium Enterprises (SMEs).This has significantly expanded the market for ratings and is improving SMEs' access to affordable finance. We have an active outreach programme with issuers, investors and regulators to maintain a high level of transparency regarding our rating criteria and to disseminate our analytical insights and knowledge.

CRISIL PRIVACY NOTICE
CRISIL respects your privacy. We use your contact information, such as your name, address, and email id, to fulfil your request and service your account and to provide you with additional information from CRISIL and other parts of McGraw Hill Financial you may find of interest.
For further information, or to let us know your preferences with respect to receiving marketing materials, please visit www.crisil.com/privacy. You can view McGraw Hill Financial's Customer Privacy Policy at http://www.mhfi.com/privacy.
Last updated: August, 2014

Disclaimer:A CRISIL rating reflects CRISIL's current opinion on the likelihood of timely payment of the obligations under the rated instrument and does not constitute an audit of the rated entity by CRISIL. CRISIL ratings are based on information provided by the issuer or obtained by CRISIL from sources it considers reliable. CRISIL does not guarantee the completeness or accuracy of the information on which the rating is based. A CRISIL rating is not a recommendation to buy, sell, or hold the rated instrument; it does not comment on the market price or suitability for a particular investor. All CRISIL ratings are under surveillance. Ratings are revised as and when circumstances so warrant. CRISIL is not responsible for any errors and especially states that it has no financial liability whatsoever to the subscribers / users / transmitters / distributors of this product. CRISIL Ratings rating criteria are available without charge to the public on the CRISIL web site, www.crisil.com. For the latest rating information on any instrument of any company rated by CRISIL, please contact CRISIL RATING DESK at CRISILratingdesk@crisil.com, or at (+91 22) 3342 3000.

March 13, 2015

http://www.crisil.com