October 27, 2010
Mumbai
CRISIL ‘BB’ and ‘P4+’ for MADHUSALA DRINKS’ bank facilities
Rs.140 Million Cash Credit BB/Stable (Assigned)
Rs.50.5 Million Term Loan BB/Stable (Assigned)
Rs.207 Million Proposed Long-Term Bank Loan Facility BB/Stable (Assigned)
Rs.2.5 Million Bank Guarantee P4+ (Assigned)

CRISIL has assigned its ‘BB/Stable/P4+’ ratings to Madhusala Drinks Pvt Ltd’s (MDPL’s) bank facilities. The ratings reflect MDPL’s moderate financial risk profile, marked by weak debt protection metrics; the ratings also factor in MDPL’s exposure to risks related to working-capital-intensive operations and implementation of projects. These rating weaknesses are partially offset by the benefits that MDPL derives from its promoters’ experience and from its established position in the liquor distribution business.

For arriving at its ratings, CRISIL has combined the financial risk profiles of Johal & Co (Wine sales) Pvt Ltd (JCPL), Madhusala Drinks Pvt Ltd (MDPL), R G Shaw and Sons Pvt Ltd (RGSSPL) and Madan Wine Stores Pvt Ltd (MWSPL). This is because these entities, collectively referred to as the Johal group, are under a common management, and have strong operational and financial linkages among them.

Outlook: Stable
CRISIL believes that the Johal group will continue to benefit over the medium term from its healthy distribution network and its promoters’ experience in the Indian-manufactured foreign liquor (IMFL) distribution business. The outlook may be revised to ’Positive’ if the group scales up its operations, and improves its profitability sustainably. Conversely the outlook may be revised to ’Negative’ if the group’s profitability declines considerably, or if significant project implementation delays result in deterioration in the group’s financial risk profile.

About the Company
The Kolkata-based Johal group primarily manufactures and trades in IMFL, exclusively for United Spirits Ltd and United Breweries Ltd (UB group) and accounts for almost 45 per cent of sales of UB Group’s sales in West Bengal. Mr. Joginder Singh Johal and his brothers, Mr. Surjit Johal and Mr. Devinder Johal, founded the group in Dhanbad in 1971 in the form of a partnership concern, Johal & Co. In 1979, the firm was converted into a private limited company, JCPL, and the operations were shifted to Kolkata. In 2007, MDPL was acquired to undertake contract manufacturing of IMFL. Currently, the business is looked after by the second generation of promoters, Mr. Sarbjit Johal and Mr. Maninder Johal. Other group companies, RGSSPL and MWSPL also trade in IMFL.

The group reported a provisional profit after tax (PAT) of Rs.71 million on net sales of Rs.5282 million for 2009-10 (refers to financial year, April 1 to March 31) against a PAT of Rs.48 million on net sales of Rs.4156 million for 2008-09.

Media Contacts Analytical Contacts CRISIL Rating Desk
Mitu Samar
Head, Market Development & Communications
CRISIL Limited
Tel: +91-22- 3342 1838
Email: msamar@crisil.com

Tanuja Abhinandan
Market Development & Communications
CRISIL Limited
Tel: +91-22-3342 1818
Email: tabhinandan@crisil.com
Gurpreet S Chhatwal
Director - CRISIL Ratings
Tel: +91-11-4250 5100
Email: gchhatwal@crisil.com

Vasudevan R
Head - CRISIL Ratings
Tel: +91-44-6656 3106
Email: rvasudevan@crisil.com
Tel: +91-22-3342 3047 / 3342 3064
Email: CRISILratingdesk@crisil.com

Note:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper / magazine / agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL. However, CRISIL alone has the sole right of distribution of its rationales for consideration or otherwise through any media including websites, portals etc.

CRISIL Complexity Levels are assigned to various types of financial instruments. The CRISIL Complexity Levels are available on www.crisil.com/complexity-levels. Investors are advised to refer to the CRISIL Complexity Levels for instruments that they propose to invest in. Investors can also call the CRISIL Helpline at +91 22 3342 3047 / + 91 22 3342 3064 with queries on specific instruments.


CRISIL is India's leading Ratings, Research, Risk and Policy Advisory company. CRISIL leverages its core strengths of credibility and analytical rigour to deliver opinions and solutions, that help clients mitigate and manage their business and financial risks, make markets function better, and help shape public policy. For more information, visit www.crisil.com.

Disclaimer: A CRISIL rating reflects CRISIL's current opinion on the likelihood of timely payment of the obligations under the rated instrument and does not constitute an audit of the rated entity by CRISIL. CRISIL ratings are based on information provided by the issuer or obtained by CRISIL from sources it considers reliable. CRISIL does not guarantee the completeness or accuracy of the information on which the rating is based. A CRISIL rating is not a recommendation to buy, sell, or hold the rated instrument; it does not comment on the market price or suitability for a particular investor. All CRISIL ratings are under surveillance. Ratings are revised as and when circumstances so warrant. CRISIL is not responsible for any errors and especially states that it has no financial liability whatsoever to the subscribers / users / transmitters / distributors of this product. CRISIL Ratings’ rating criteria are generally available without charge to the public on the CRISIL public web site, www.crisil.com. For the latest rating information on any instrument of any company rated by CRISIL, please contact CRISIL RATING DESK at CRISILratingdesk@crisil.com, or at (+91 22) 3342 3000.

October 27, 2010

http://www.crisil.com