E-retail market size to surge 250% in the next 3 years

Next growth phase beckons on selective funding, business segments rejig, and sharper focus on customer stickiness

The e-retail^# sector’s market size tripled over the past 3 fiscals on rising internet penetration, increasing awareness of online shopping, and lucrative deals and discounts. But despite growing at a breakneck speed, e-retail accounted for a mere 1.5% of the total retail sales (organised and unorganised) last fiscal, indicating its enormous growth potential.

However, after the initial phase where e-retailers focussed only on gaining market share through discounts, the next phase will be characterised by consolidation, geographical diversification, business realignment, as well as enhancing customer stickiness.