Objective
 

To help transform the client’s internal “insights team” into a leading-edge research and insights function, and provide true competitive advantage. The company wanted to enhance the team’s capability, quality, scalability and flexibility in order to generate actionable intelligence for business strategy, product development, sales and marketing.

CRISIL's Solution
 

• CRISIL established dedicated team of analysts with the right mix of skills and domain knowledge, underpinned by an operating model designed to support scalability and flexibility
  
• Early success extended the project to a multi-year engagement
  
• Within the first three years of the relationship, CRISIL expanded the portfolio of customized solutions to support a wide and growing range of insights needs, including customer, competition, market, industry, portfolio and advanced customer insights
  
• As the engagement evolved, CRISIL continued to enhance and expand the offerings for other functions and divisions within the client organization
  
• The ongoing working model also consists of a robust in-built managed services layer, comprising talent learning and development, attrition management, business continuity, information security and compliance, and scalability
  

Client Impact
 

• Continuous improvement in win rates against competition (approximately 20%)
  
• Continuous improvement in wallet share with key customers (31 of the top 100 customers showed an annual revenue improvement of more than 15%)
  
• Business strategy excellence recognized by industry experts
  
• Client benefits from a scalable, flexible, agile and responsive insights function
  

Questions

Looking for high-end research and analytics services? Reach out to us at: