Understanding the client and customer, analyzing their behavior and transactions is the first step for any business. Subsequently, applying sales and marketing strategies to optimize marketing spend and maximizing sales conversion is what every business focuses on.


CRISIL’s Customer Insights and Sales Conversions solutions focuses on integrating data from disparate sources to create a 360 degree view of the customer. This helps the sales and marketing efforts to better target products & solutions improve sales conversions.

Customer Insights

Customize solutions based on real-time insights by understanding needs and predicting customer behavior

Sales & Marketing Conversions

Customize and personalize marketing campaigns based on 360-degree view of client and business

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