Case Studies

 

Pricing Analytics

Qualitative research scheme

Client

A global bank requiring insights into its large billing information to better price existing and prospective customers, and help its dispersed sales force make better informed pricing decisions

Due diligence

Challenge

Combining and analyzing billing data from multiple sources, understanding pricing trends and patterns, and enabling price optimization

Due diligence

Approach

Apply complex business logic to "atomic" level billing information to determine price dispersion, re-pricing potential and its impact

Due diligence

Benefit

Repricing potential leading to a multi-million dollar revenue up-side along with price-volume elasticity benchmarks to enable better pricing decisions

Questions?

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