Research

As the world's preferred provider of custom research solutions to corporations, small and mid-sized firms and professional services firms, we leverage holistic secondary research combined with extensive primary research methodologies. Our proprietary products and frameworks, including those for competitive intelligence, client intelligence, and revenue analytics, are aimed at delivering actionable insights to client teams across varied business units including strategy, sales & marketing and operations.

 

Strategy

CRISIL's Strategy services help clients uncover business opportunities; identify, evaluate, and enter markets; and predict, recognise, and manage competitive threats and opportunities. Our qualitative and quantitative research methodologies are customised to help our clients expand their capabilities.

 

Our robust research methodology (secondary and primary research), complemented with advanced data analytics, and expertise across more than 100 third-party information sources, enable us to provide rationale-driven insights for strategic decision-making to our clients. We have enabled market intelligence on more than 14,000 global firms across 70 global sectors. Our 'Strategy' offerings across sectors include:

Offerings and Benefits

  • Facilitate the expansion of coverage, enter new markets, and develop new products/services
  • Provide independent third-party assessments
  • Provide CI in the context of a client's priorities
  • Provide early warning on competitors' moves and their strategic impact to enable counter strategies
  • Help anticipate risks and grab opportunities to be an early mover

 

 

Sales and Marketing
 

CRISIL's suite of sales and marketing solutions provides account managers and sales directors with actionable intelligence across the sales life cycle, from prospect identification, to proposition development, pre-meetings preps and RFP support. We provide continuous insights on existing and prospective customer accounts for an enhanced wallet share.

Our solutions have been developed by distilling insights from our experience of helping Fortune 500 companies. We have been providing intelligence on 2,400+ key clients over the past 10 years. Based on these insights, we have enabled 9,000+ high-impact sales conversations. Our offerings include:

Offerings and Benefits

  • A robust sales strategy aligned with the objectives of key customers
  • Shortened sales cycle via right identification of target prospects and stakeholders
  • Focussed conversations leading to high-impact first meetings
  • Deeper understanding of the prospective clients and their strategic priorities
  • Identification of compelling business opportunities that fit into the target account's needs
  • Focussed effort toward the right opportunities, customers, and markets
  • Improved conversion rate through differentiated RFP sourcing and fulfilment

 

 

Operations

CRISIL's suite of sales and marketing solutions provides account managers and sales directors with actionable intelligence across the sales life cycle, from prospect identification, to proposition development, pre-meetings preps and RFP support. We provide continuous insights on existing and prospective customer accounts for an enhanced share of wallet.

Our solutions have been developed by distilling insights from our experience of helping a range of Fortune 500 companies. We have been providing intelligence on 2,400+ key clients over the last 10 years. Based on these insights, we have enabled 9,000+ high-impact sales conversations. Our offerings include:

Offerings and Benefits

  • Shortened sales cycle via right identification of target prospects and stakeholders
  • Focussed conversations leading to high-impact first meetings
  • Deeper understanding of the prospective clients and their strategic priorities
  • Identification of compelling business opportunities that fit into the target account's needs
  • Focussed effort toward the right opportunities, customers, and markets
  • Improved conversion rate through differentiated RFP sourcing and fulfilment
  • A robust sales strategy completely aligned with the objectives of key customers

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Client Speak

Questions?

  • Reach out to us at:

    India : +91 22 4047 2546
    U.S.  : +1 855 595 2100 / +1 646 292 3520
    U.K.  : 080 003 14200 / +44 870 333 6336