The project is located on the Bhiwadi-Alwar bypass. Bhiwadi has accessibility to Indira Gandhi International Airport (60 kilometres [km]) and Gurgaon (40 km) via National Highway 8. The project is targeted at working class from industrial areas around Bhiwadi, such as Neemrana, Dharuhera, Khushkhera, Chopanki, and Bawal. The city has around 2500 tiny, small, medium, large, industries including industrial units of multinational corporations.
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