The project is located on VIP Road in Vesu, which is an upcoming area and has good connectivity to all parts of the city, with schools and hospitals in the vicinity, and proximity to city centre. The project is 3 to 4 kilometres (km) from city centre (Ghod Dod Road, City Light town, Athwalines), 6 km from the textile market on the ring road, 12 km from the diamond market at Katargam, and 12 km from AK Road. The Surat railway station is around 13 km and airport is around 6 km from the project site. The project is targeted at textile businessmen and diamond merchants in Surat.