The project is located at Tarihal, Hubli (Karnataka), near NH-4, which connects Pune (Maharashtra) with Bengaluru (Karnataka). The project is in proximity to city airport, which is about 4 kilometres (km) from the site. It adjoins the existing industrial estate of Tarihal, has easy access to Belur Industrial Estate, and is about 1 km away from the proposed Infosys campus. The project is targeted at people working in the nearby industrial estates, floating population from other cities of Northern Karnataka, and local people looking for high return on investments due to upcoming information technology (IT) and IT-enabled services in the city.