Rating Rationale
July 09, 2020 | Mumbai
Accord Vitrified Private Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.70 Crore
Long Term Rating CRISIL BB-/Stable (Reaffirmed)
Short Term Rating CRISIL A4+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BB-/Stable/CRISIL A4+' ratings on the bank facilities of Accord Vitrified Private Limited (AVPL).
 
The ratings continue to reflect the extensive experience of AVPL's promoters in the ceramic industry, moderate capital structure and the strategic location of the plant. These strengths are partially offset by the susceptibility to raw material price volatility, modest scale of operations amid intense competition and modest financial risk profile.
 
Operating performance of AVPL in fiscal 2021 is expected to be impacted due to nationwide lockdown imposed by central and state governments towards containment of Covid-19. Although, AVPL is now operational, the operations are impacted, leading to an estimated y-o-y decline in revenues of about 12-15% in fiscal 2021. This is assuming no further disruptions in operations. The ability of the business to revert to operational stability and will be a key monitorable.

Analytical Approach

CRISIL has treated unsecured loans of Rs. 10.25 crores as on March 31, 2019 as 75% equity and 25% as debt as these are from promoters, subordinated to bank debt and are expected to remain in the business over the medium term.

Key Rating Drivers & Detailed Description
Strengths:
* Extensive experience of the promoters and their funding support:
The promoters' experience of over 10 years in the ceramic industry through group companies leading to strong understanding of market dynamics, and healthy relationships with customers and suppliers. This has helped scale up operations with revenues estimated at Rs. 90.89 crores in fiscal 2020 from Rs. 21.73 crores in fiscal 2019, which was first year of operations.
 
* Strategic location of the plant:
Manufacturing facility is in Morbi, Gujarat, which is India's tile manufacturing cluster, thereby ensuring easy availability of raw materials and labour. 
 
Weakness:
* Susceptibility to raw material price volatility and low bargaining power:
Raw materials such as feldspar, clay, and quartz account for 40-50% of the total cost of sales, while gas and power constitute 20-25%. Due to intense competition, marginal players such as AVPL find it difficult to pass on any increase in raw material prices to customers. Hence, operating margin will remain susceptible to any sharp volatility in input rates and will be a key monitorable.
 
* Modest scale of operations amid intense competition
Intense competition constrains scalability, as reflected in estimated revenue of Rs 90.89 crore in fiscal 2020. The tiles industry is marked by intense competition with the presence of many small and large players. Competition is intense because SCPL is based in Morbi, Gujarat, which is the hub of the ceramic industry with more than 300 small and large players.
Liquidity Stretched

AVPL has stretched liquidity driven by expected cash accruals of Rs.6-7.4 crores in FY 21 and FY22, against repayment obligations around Rs.4.45 crores and Rs. 5.85 crores, respectively. The cash and cash equivalents was Rs.2.28 crores as on March 31, 2020. AVPL also has access to fund based limits of Rs.15 crores, utilized to the tune of 75% on an average over the 12 months ended April 2020. Additionally, AVPL's liquidity is supported by unsecured loans from promoters.

Outlook: Stable

CRISIL believes AVPL will continue to benefit from the extensive experience of its promoters.
 
Rating Sensitivity Factors
Upward Factors
*
Increase in revenue along with stable operating margin, leading to higher cash accrual
* Sustenance of financial risk profile combined with sustained working capital cycle, leading to interest coverage of above 2.5 times.

Downward Factors
* Decline in revenue or profitability, leading net cash accrual to fall below Rs 5 crore
* Stretch in working capital cycle weakens the financial risk profile.

About the Company

Incorporated in 2017 and promoted by Mr Narbherambhai Mavjibhai Patel and Mr Khimbhai Mavjibhai Saidva, AVPL manufactures thin and slab vitrified tiles of various sizes. Mr Dharmendra manages the operations. The unit is located at Morbi, Gujarat.

Key Financial Indicators
As on/for the period ended March 31 Unit 2019 2018
Operating income Rs.Crore 90.89 0.00
Reported profit after tax Rs.Crore -4.66 -0.23
PAT margin % -21.45 0.00
Adjusted debt/Adjusted networth Times 2.91 0.34
Interest coverage Times 1.04 -79.37

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate Maturity date Issue size (Rs.Cr) Complexity levels Rating assigned with outlook
NA Term Loan NA NA Apr-2027 51 NA CRISIL BB-/Stable
NA Cash Credit NA NA NA 15 NA CRISIL BB-/Stable
NA Bank Guarantee NA NA NA 4 NA CRISIL A4+
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  66.00  CRISIL BB-/Stable      16-08-19  CRISIL BB-/Stable  31-05-18  CRISIL B+/Stable/ CRISIL A4    --  -- 
Non Fund-based Bank Facilities  LT/ST  4.00  CRISIL A4+      16-08-19  CRISIL A4+    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 4 CRISIL A4+ Bank Guarantee 4 CRISIL A4+
Cash Credit 15 CRISIL BB-/Stable Cash Credit 15 CRISIL BB-/Stable
Term Loan 51 CRISIL BB-/Stable Term Loan 51 CRISIL BB-/Stable
Total 70 -- Total 70 --
Links to related criteria
Assessing Information Adequacy Risk
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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