Rating Rationale
May 03, 2018 | Mumbai
Aero Club
Rating outlook revised to 'Positive'; ratings reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.590.52 Crore
Long Term Rating CRISIL BBB/Positive (Outlook revised from 'Stable' and rating reaffirmed)
Short Term Rating CRISIL A3+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has revised its outlook on the long-term bank facilities of Aero Club (part of the Aero group) to 'Positive' and reaffirmed the ratings at 'CRISIL BBB'; also short term rating reaffirmed at 'CRISIL A3+'.

The rating action reflects the expected improvement in financial profile following equity infusion in fiscal 2018. As a result, gearing and total outside liability to tangible networth (TOL/TNW) ratios are estimated to have improved to 1.2 times and 1.56 times, respectively, in fiscal 2018 from 2.0 and 2.5 times, respectively, in fiscal 2017. Further, healthy cash generation and lower capital expenditure will ensure sustained improvement in debt metrics.
 
Operating performance remained steady in the first nine months of fiscal 2018, as revenue grew ~2% year-on-year, led by same store growth with a marginal increase in e-commerce sales. Strong brand presence and the established distribution network, and benefits of goods and services tax will likely support expected growth in revenue at 7% and operating profitability at 14-15% in the medium term.
 
The ratings continue to reflect the Aero group's established brand image, diversified product portfolio, and strong distribution network along with moderate operating efficiencies. The rating also factors in adequate financial risk profile supported by improved debt metrics and capital structure. These strengths are partially offset by the large working capital requirement and exposure to intense competition in the footwear industry.

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of Aero Club, Earthline Apparels Pvt Ltd (Earthline), Bora Knitwear Pvt Ltd (Bora), Jiwand Singh & Sons, Avtar Singh & Sons, College Shoes and Indo Apparels Pvt Ltd (Indo). This is because these entities, collectively referred to as the Aero group, are in similar lines of business and have the same promoters.

Key Rating Drivers & Detailed Description
Strengths
* Stable business risk profile
The Aero group's home-grown brand, Woodland, has been present in India for over 20 years, and is well known in the leather footwear market, both in the men's and women's segments. The diversified product profile also includes WOODS, an apparel and high-end footwear brand. Aero Club's retail stores increased from 350 in fiscal 2014 to 587 in fiscal 2018 and has total retail space of 1 million square feet (sq ft) as on March 31, 2018.  CRISIL expects additions to retail space to continue at a moderate pace (20 stores per annum) over the medium term.
Benefits from the group's established brand presence and diversified product portfolio should support business.
 
* Moderate operating efficiency
Operating margin, at 13-17% over the past three years, is expected to remain at 14-16% over the medium term with the increasing contribution of apparels to the group's revenues, reduced dependence on imports and increase in proportion of broken-even stores and expansion in capacity utilisation.
 
* Adequate financial risk profile
Post infusion of equity, total debt is estimated to have reduced to Rs 612 crore as on March 31, 2018 from Rs 771 crore as on March 31, 2017. As a result, debt metrics such as interest coverage is likely to improve to above 2.74 times in fiscal 2019 compared to 1.79 times in fiscal 2017. Financial risk profile is likely to improve gradually with increasing cash generation, lower capex requirement and expected efficient working capital cycle.
 
Weakness
* Large working capital requirement
Manufacturing leather and leather goods is a working-capital-intensive process mainly because of the long processing period of over two months. Furthermore, the group has a policy of maintaining base inventory of 1500 to 2000 pairs per store at all times resulting in higher finished good inventory of 130-150 days. Aero Club's initiative to reduce dependence on imports for its key raw material (leather) over next 2 years is expected to result in lower raw material inventory days in the medium term. Further, Aero Club is taking initiatives to rationalise finished goods inventory through better planning and forecast, which will result in reduction in finished goods inventory over the next three years. Finished goods inventory increased to 179 days in fiscal 2017 from 117 days in fiscal 2014.  
 
* Exposure to intense competition
The footwear industry is highly fragmented, with the unorganised sector accounting for 70% of the market share. Furthermore, given the increasing presence of international brands in India, competition is expected to increase. CRISIL, however, believes that the brand visibility of Woodland will help Aero group maintain its market position.
Outlook: Positive

CRISIL believes that Aero Club will continue to benefit from the established market position of its flagship brand 'Woodland' and its extensive distribution channel. Financial risk profile is also expected to improve supported by steady cash flows from operations, healthy capital structure and adequate liquidity.
 
Upside scenario:
* Better-than-expected operating performance supported by recovery in operating margin
* Sustenance of improved capital structure and improvement in debt metrics.
 
Downside scenario:
* Sharp decline in operating performance
* Large debt-funded capex/acquisitions, or increase in working capital requirement or higher-than-expected capital withdrawals constraining any improvement in the TOL/TNW ratio and leading to deterioration in debt protection metrics.

About the Company

Aero Club, a partnership firm set up in 1992 by Mr Avtar Singh and Mr Harkirat Singh, manufactures shoes and garments under the Woodland and Woods brands. The Woodland brand was launched in 1992. The firm has set up its own network of exclusive showrooms and franchise outlets promoting its brands. Aero Club operates 587 exclusive showrooms as on March 31, 2018.
 
Earthline, Bora, and Indo initially manufactured apparels and accessories for Aero Club. In fiscal 2013, the manufacturing business of the group entities was transferred to Aero Club, and the entities currently undertake job work for Aero Club.
 
For nine months of fiscal 2018, Aero Club has reported a profit before tax of Rs 27.51 crore on net sales of Rs 878 crore

Key Financial Indicators
As on / for the period ended March 31 Unit 2017 2016
Revenue Rs crore 1242 1175.00
Profit after tax (PAT) Rs crore 35.00 33.00
PAT Margins % 2.80 2.82
Adjusted Debt/Adjusted Net Worth Times 1.99 2.21
Interest coverage Times 1.79 1.71
 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs crore) Rating assigned with outlook
NA Bank Guarantee NA NA NA 3.22 CRISIL A3+
NA Cash Credit NA NA NA 219 CRISIL BBB/Positive
NA Letter of Credit NA NA NA 87.3 CRISIL A3+
NA Working Capital Demand Loan NA NA NA 227 CRISIL BBB/Positive
NA Proposed Long Term Bank Loan Facility NA NA NA 54 CRISIL BBB/Positive
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  500.00  CRISIL BBB/Positive      30-03-17  CRISIL BBB/Stable      09-11-15  CRISIL BBB/Negative  CRISIL BBB+/Negative 
            24-02-17  CRISIL BBB/Stable           
Non Fund-based Bank Facilities  LT/ST  90.52  CRISIL A3+      30-03-17  CRISIL A3+      09-11-15  CRISIL A3+  CRISIL A2 
            24-02-17  CRISIL A3+           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 3.22 CRISIL A3+ Bank Guarantee 3.22 CRISIL A3+
Cash Credit 219 CRISIL BBB/Positive Cash Credit 244 CRISIL BBB/Stable
Letter of Credit 87.3 CRISIL A3+ Cash Credit & Working Capital demand loan 29 CRISIL BBB/Stable
Proposed Long Term Bank Loan Facility 54 CRISIL BBB/Positive Letter of Credit 87.3 CRISIL A3+
Working Capital Demand Loan 227 CRISIL BBB/Positive Working Capital Demand Loan 227 CRISIL BBB/Stable
Total 590.52 -- Total 590.52 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry
CRISILs Criteria for Consolidation

For further information contact:
Media Relations
Analytical Contacts
Customer Service Helpdesk
Saman Khan
Media Relations
CRISIL Limited
D: +91 22 3342 3895
B: +91 22 3342 3000
saman.khan@crisil.com

Naireen Ahmed
Media Relations
CRISIL Limited
D: +91 22 3342 1818
B: +91 22 3342 3000
naireen.ahmed@crisil.com

Jyoti Parmar
Media Relations
CRISIL Limited
D: +91 22 3342 1835
B: +91 22 3342 3000
 jyoti.parmar@crisil.com

Anuj Sethi
Senior Director - CRISIL Ratings
CRISIL Limited
B:+91 44 6656 3100
anuj.sethi@crisil.com


Amit Bhave
Director - CRISIL Ratings
CRISIL Limited
D:+91 22 3342 3113
amit.bhave@crisil.com


Kshitish Tripathi
Rating Analyst - CRISIL Ratings
CRISIL Limited
B:+91 22 3342 3000
Kshitish.Tripathi@crisil.com
Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 1301

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com


 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper / magazine / agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL. However, CRISIL alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites, portals etc.


About CRISIL Limited

CRISIL is a leading agile and innovative, global analytics company driven by its mission of making markets function better. We are India’s foremost provider of ratings, data, research, analytics and solutions. A strong track record of growth, culture of innovation and global footprint sets us apart. We have delivered independent opinions, actionable insights, and efficient solutions to over 1,00,000 customers.
 
We are majority owned by S&P Global Inc., a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.
 
For more information, visit www.crisil.com 


Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK

About CRISIL Ratings
CRISIL Ratings is part of CRISIL Limited (“CRISIL”). We pioneered the concept of credit rating in India in 1987. CRISIL is registered in India as a credit rating agency with the Securities and Exchange Board of India (“SEBI”). With a tradition of independence, analytical rigour and innovation, CRISIL sets the standards in the credit rating business. We rate the entire range of debt instruments, such as, bank loans, certificates of deposit, commercial paper, non-convertible / convertible / partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 24,500 large and mid-scale corporates and financial institutions. CRISIL has also instituted several innovations in India in the rating business, including rating municipal bonds, partially guaranteed instruments and microfinance institutions. We also pioneered a globally unique rating service for Micro, Small and Medium Enterprises (MSMEs) and significantly extended the accessibility to rating services to a wider market. Over 1,10,000 MSMEs have been rated by us.


CRISIL PRIVACY NOTICE

CRISIL respects your privacy. We use your contact information, such as your name, address, and email id, to fulfil your request and service your account and to provide you with additional information from CRISIL and other parts of S&P Global Inc. and its subsidiaries (collectively, the “Company) you may find of interest.

For further information, or to let us know your preferences with respect to receiving marketing materials, please visit https://www.crisil.com/en/home/privacy-and-cookie-notice.html. You can view the Company’s Customer Privacy at https://www.spglobal.com/corporate-privacy-policy

Last updated: April 2016


DISCLAIMER

This disclaimer forms part of and applies to each credit rating report and/or credit rating rationale that we provide (each a “Report”). For the avoidance of doubt, the term “Report” includes the information, ratings and other content forming part of the Report. The Report is intended for the jurisdiction of India only. This Report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the Report is to be construed as CRISIL providing or intending to provide any services in jurisdictions where CRISIL does not have the necessary licenses and/or registration to carry out its business activities referred to above. Access or use of this Report does not create a client relationship between CRISIL and the user.

We are not aware that any user intends to rely on the Report or of the manner in which a user intends to use the Report. In preparing our Report we have not taken into consideration the objectives or particular needs of any particular user. It is made abundantly clear that the Report is not intended to and does not constitute an investment advice. The Report is not an offer to sell or an offer to purchase or subscribe for any investment in any securities, instruments, facilities or solicitation of any kind or otherwise enter into any deal or transaction with the entity to which the Report pertains. The Report should not be the sole or primary basis for any investment decision within the meaning of any law or regulation (including the laws and regulations applicable in the US).

Ratings from CRISIL Rating are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold, or sell any securities / instruments or to make any investment decisions. Any opinions expressed here are in good faith, are subject to change without notice, and are only current as of the stated date of their issue. CRISIL assumes no obligation to update its opinions following publication in any form or format although CRISIL may disseminate its opinions and analysis. CRISIL rating contained in the Report is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment or other business decisions. The recipients of the Report should rely on their own judgment and take their own professional advice before acting on the Report in any way.

Neither CRISIL nor its affiliates, third party providers, as well as their directors, officers, shareholders, employees or agents (collectively, “CRISIL Parties”) guarantee the accuracy, completeness or adequacy of the Report, and no CRISIL Party shall have any liability for any errors, omissions, or interruptions therein, regardless of the cause, or for the results obtained from the use of any part of the Report. EACH CRISIL PARTY DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall any CRISIL Party be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees, or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the Report even if advised of the possibility of such damages.

CRISIL Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors. CRISIL’s public ratings and analysis as are required to be disclosed under the regulations of the Securities and Exchange Board of India (and other applicable regulations, if any) are made available on its web sites, www.crisil.com (free of charge). Reports with more detail and additional information may be available for subscription at a fee – more details about CRISIL ratings are available here: www.crisilratings.com.

CRISIL and its affiliates do not act as a fiduciary. While CRISIL has obtained information from sources it believes to be reliable, CRISIL does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives and / or relies in its Reports. CRISIL keeps certain activities of its business units separate from each other in order to preserve the independence and objectivity of the respective activity. As a result, certain business units of CRISIL may have information that is not available to other CRISIL business units. CRISIL has established policies and procedures to maintain the confidentiality of certain non-public information received in connection with each analytical process. CRISIL has in place a ratings code of conduct and policies for analytical firewalls and for managing conflict of interest. For details please refer to: https://www.crisil.com/en/home/our-businesses/ratings/regulatory-disclosures/highlighted-policies.html

CRISIL’s rating criteria are generally available without charge to the public on the CRISIL public web site, www.crisil.com. For latest rating information on any instrument of any company rated by CRISIL you may contact CRISIL RATING DESK at CRISILratingdesk@crisil.com, or at (0091) 1800 267 1301.

This Report should not be reproduced or redistributed to any other person or in any form without a prior written consent of CRISIL.

All rights reserved @ CRISIL