Rating Rationale
November 11, 2020 | Mumbai
Anjaneya Jewellery
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.40 Crore
Long Term Rating CRISIL B/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL B/Stable' rating on the long term bank facilities of Anjaneya Jewellery (AJ).
 
The rating reflects AJ's below average financial risk profile because of high gearing and below average debt protection metrics and exposure to intense competition in the jewellery retail business. These weaknesses are partially offset by the extensive experience of its proprietor.

Key Rating Drivers & Detailed Description
Weaknesses:
* Below-average financial risk profile
Financial risk profile is below average because of high gearing of 2.89 times as on March 31, 2020 and below average debt protection metrics with interest coverage of 1.18 times and net cash accruals to total debt of 1 % for FY20.
 
* Exposure to intense competition
The domestic market for manufacturing and retailing of gold jewellery in India is characterised by a fragmented industry and intense competition among players, leading to pressure on profitability. The firm faces intense competition from regional, and branded players such as Joyalukkas India Ltd, Lalitha Jewellery Mart Pvt Ltd, and Kalyan Jewellers, which have pan India presence and enjoy better economies of scale, apart from other regional players.
 
Strength:
* Proprietor's extensive experience in the jewellery business
Mr. Venkat Rao has rich experience in gold retailing from over 2 decades. Over the years, he has developed strong insight into consumer buying patterns and identify trends in the jewellery designs. Looking at the strong demand for gold jewellery and in order expand in large scale the retail showroom in Labbipet was opened in 2005. Over the years they have significantly ramped up the operations of the showroom. Currently, AJ is one of the reputed gold showrooms in Vijayawada. The long and established presence also instils an element of trust among the consumers, which is an important factor influencing jewellery buying decision. Over the years the proprietor has developed strong relationships with major customers and suppliers.
Liquidity Poor

Liquidity profile is marked by high bank limit utilization and tight cushion between cash accruals and repayment obligations.

Due to large working capital requirement, bank limits remain fully utilized. Firm has generated cash accruals of Rs. 0.87 Cr against repayment obligations of over Rs. 1 Cr for FY20. However, repayments are supported by funding from proprietor in the form of unsecured loans. Unsecured loans stood at Rs. 10.38 Cr as on March 31, 2020.

Outlook: Stable

CRISIL believes that AJ will continue to benefit over the medium term from its proprietor's extensive industry experience.
 
Rating Sensitivity Factors
Upward factor
* Interest cover above 1.7 times
* Improvement in liquidity profile with cushion in BLU and cushion between accruals and repayments
 
Downward factor
* Deterioration in operating margin below 3.5%
* Large debt funded capital expenditure that weakens the financial risk profile.

About the Group

Set up in 2005, AJ is a proprietorship firm by Mr. Venkat Rao. AJ retails plain and diamond-studded gold jewellery at its showroom located in Vijayawada, Andhra Pradesh.

Key Financial Indicators
As on/for the period ended March 31* Unit 2020* 2019
Operating income Rs crore 149.91 180.41
Reported profit after tax Rs crore 0.66 0.64
PAT margins % 0.4 0.4
Adjusted Debt/Adjusted Networth Times 2.89 3.47
Interest coverage Times 1.18 1.19
*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon Rate (%) Maturity date Issue Size (Rs.Crore) Complexity levels Rating assigned with outlook
NA Cash Credit NA NA NA 40 NA CRISIL B/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  40.00  CRISIL B/Stable      16-09-19  CRISIL B/Stable  15-06-18  CRISIL B/Stable  04-08-17  CRISIL B/Stable  CRISIL BB-/Stable 
                22-05-18  CRISIL B/Stable       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 40 CRISIL B/Stable Cash Credit 40 CRISIL B/Stable
Total 40 -- Total 40 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry
CRISILs Bank Loan Ratings
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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