Rating Rationale
November 14, 2018 | Mumbai
Anmol Industries Limited
 
Rating Action
Total Bank Loan Facilities Rated Rs.100 Crore
Long Term Rating CRISIL A+/Stable
Short Term Rating CRISIL A1+
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL's ratings on the bank facilities of Anmol Industries Limited (Anmol) continue to reflect the company's established market position in the biscuit segment, marked by a stable foothold in East and North India, and reputed brand 'Anmol'. The ratings also take into consideration strong financial risk profile reflected by large net worth, low gearing, and robust debt protection metrics as well as prudent working capital management. Furthermore, Anmol's liquidity profile is also strong with healthy cash generation, largely unutilised bank lines, and absence of any debt funded capex plans over the medium term. These strengths are partially offset by exposure to intense competition, and susceptibility to volatility in raw material prices.

CRISIL had assigned its ratings to the bank facilities of Anmol at 'CRISIL A+/Stable/CRISIL A1+' on November 8, 2018.

Key Rating Drivers & Detailed Description
Strengths
* Established market position in the biscuit segment, marked by stable foothold in eastern and northern regions and reputed brand name
Anmol's market position is well established because of its strong brand reputation in North and East India, standard product quality, and a wide distribution network. Anmol's revenue has been at around Rs 1100-1250 crores over last four fiscals with sustained healthy biscuit segment market share of around 10-12% in the East and North India and overall market share of around 5-6% on PAN India basis. The growth in revenue remained muted in fiscal 2017 and 2018 on account of demonetization and implementation of Goods & Services Tax (GST) which however is expected to turnaround from fiscal 2019 onwards with addition of new products and increased reach to untapped markets. Currently, Anmol operates with 7 owned biscuit/other bakery products manufacturing units spread across North and East India in close proximity to end user market thereby enabling healthy operating efficiency. Furthermore, presence of around 2500 local distributors with consistent addition of the same has helped timely distribution of products and to enter new markets. Currently, operation is largely concentrated in East and North India, but company is trying its best to expand in West and South India. Business performance in the new market and subsequent scale up of operations will remain a key monitorable.

* Robust financial risk profile
Financial risk profile is robust and will, remain strong over the medium term in the absence of any debt-funded capex. Networth increased to Rs 262.85 crore as on March 31, 2018, from Rs 113.31 crore as on March 31, 2014, on the back of equity infusion and healthy accretion to reserves. Total outside liabilities to tangible networth remained low at 0.76 time as on March 31, 2018 (1.4 times a year earlier). Healthy profitability, and low debt have resulted in robust debt protection measures, with interest coverage and net cash accrual to total debt ratios at around 19 times and 2.08 times, respectively, in fiscal 2018. CRISIL believes Anmol's financial profile would continue to remain strong over the medium term on account of absence of any significant debt funded capex plan.

* Efficient working capital management and comfortable liquidity position
Working capital management is efficient as reflected from low gross current assets (GCA) which were at 20-30 days in the three fiscals ending March 31, 2018. The GCA days have remained low are on account of moderate inventory of around 10-15 days and receivables cycle of around 1-2 days over the years. Furthermore, positive cash flow from operation has resulted in lower utilisation of bank limits averaged at around 3% in the 12 months ended September 2018. Efficient working management along with healthy cash generating ability of around Rs 80-100 crores over last two fiscals has led to comfortable liquidity position. Anmol's unencumbered liquid assets were at around Rs 32 crores as on March 31, 2018 which is expected to further build up over the medium term in the absence of any major dent funded capex.  

Weakness
* Exposure to intense competition in the biscuit industry
Intense competition is reflected in low growth in the revenues over the past few years. Anmol is a mid-sized player in the biscuit and bakery industry, which is dominated by players such as Britannia Industries Limited (BIL; 'CRISIL AAA/Stable/CRISIL A1+'), ITC Limited (ITC), and Parle Products Pvt Limited (Parle). Large players benefit from economies of scale, sizeable portfolio, and an aggressive marketing strategy, leading to high bargaining power with distributors.

* Susceptibility to volatility in raw material prices and fluctuations in forex rates
The prices of key raw materials (wheat, sugar, and palm oil) depend on geo-climatic conditions, international prices, and domestic demand-supply situation. Though focus on cost efficiencies and continued price leadership should help mitigate the impact of volatility in input prices, ability to pass on any hike in the rates to consumers, while maintaining market share, will remain a key rating sensitivity factor.
Outlook: Stable

CRISIL believes Anmol will continue to maintain a healthy market position in the biscuit industry, backed by a strong brand name and established distribution network. Also, comfortable cash accrual vis-Ã'' -vis negligible debt obligation should augment the liquidity profile, ensuring financial risk profile remains stable. The outlook may be revised to 'Positive' in case of substantial increase in revenue and accruals, along with steady working capital cycle and capital structure strengthening business and financial risk profiles. The outlook maybe revised to 'Negative' if any substantial decline in operating margin or any large debt-funded capex or acquisition constrains the financial risk profile.

About the Company

Incorporated in 2009, Kolkata-based Anmol manufactures biscuits (revenue contribution of which was around 97% in fiscal 2018) and other bakery products (the remaining 3%) and sells under the 'Anmol' brand name. The company is promoted by Choudhary family. It is currently operating seven owned manufacturing units spread across North and East India; one of the units undertakes jobwork. Total accumulated capacity for biscuits is around 294,544 million tonne per annum (MTPA), cakes is around 8,148 MTPA, and Rusk is around 3,600 MTPA.

Key Financial Indicators
Particulars Unit 2018 2017
Revenue (comparable basis) Rs crore 1126.73 1227.17
Profit After Tax (PAT) Rs crore 80.72 60.46
PAT Margins % 7.16 4.93
Adjusted debt/adjusted networth Times 0.19 0.78
Interest coverage Times 19 16.8

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon rate (%) Maturity Date Issue size (Rs.Crore) Rating Assigned with Outlook
NA Cash Credit NA NA NA 59.0 CRISIL A+/Stable
NA Overdraft NA NA NA 20.0 CRISIL A+/Stable
NA Long-Term Loan NA NA Mar-2020 1.5 CRISIL A+/Stable
NA Proposed Long-Term Bank Facility NA NA NA 14.5 CRISIL A+/Stable
NA Proposed Short-Term Bank Loan Facility NA NA NA 5.0 CRISIL A1+
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  100.00  CRISIL A+/Stable/ CRISIL A1+  08-11-18  CRISIL A+/Stable/ CRISIL A1+    --    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 59 CRISIL A+/Stable Cash Credit 57.5 CRISIL A+/Stable
Long Term Loan 1.5 CRISIL A+/Stable Long Term Loan 1.5 CRISIL A+/Stable
Overdraft 20 CRISIL A+/Stable Overdraft 20 CRISIL A+/Stable
Proposed Long Term Bank Loan Facility 14.5 CRISIL A+/Stable Proposed Long Term Bank Loan Facility 16 CRISIL A+/Stable
Proposed Short Term Bank Loan Facility 5 CRISIL A1+ Proposed Short Term Bank Loan Facility 5 CRISIL A1+
Total 100 -- Total 100 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Fast Moving Consumer Goods Industry
CRISILs Bank Loan Ratings
CRISILs Criteria for rating short term debt

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