Rating Rationale
April 03, 2020 | Mumbai
Aswini Homeo And Ayurvedic Products Private Limited
Rated amount enhanced
 
Rating Action
Total Bank Loan Facilities Rated Rs.24 Crore (Enhanced from Rs.17.5 Crore)
Long Term Rating CRISIL BBB-/Stable (Reaffirmed)
Short Term Rating CRISIL A3 (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BBB-/Stable/CRISIL A3' ratings on the bank facilities of Aswini Homeo And Ayurvedic Products Private Limited (AHAP).
 
The rating continues to reflect AHAP's established regional presence in the homeopathic hair oil segment supported by its promoters' extensive industry experience and its strong brand recall, and above average financial risk profile. These strengths are partially offset by moderate scale of operation in a competitive segment and susceptibility to volatile raw material prices.

Key Rating Drivers & Detailed Description
Strengths
* Established regional presence in the homeopathic hair oil segment: AHAP has an established market position in South India, backed by the extensive experience of its promoter and a strong distribution network. Distribution network is strong, with more than 2500 distributors. Despite facing competition from unorganized players in the industry, the company has been able to maintain its market position in the industry. Furthermore, its brand (Aswini) has been in existence since 1989 and commands a strong recall in the market.
 
* Above average financial risk profile: Financial risk profile is expected to be above average, with networth and gearing of around Rs 29 crore and 0.61 time, respectively, as on March 31, 2020. Debt protection metrics are expected to be comfortable, with interest coverage and net cash accrual to total debt ratios at 3.5 times and 0.22 time, respectively, in fiscal 2020.
 
Weaknesses
* Moderate scale of operation in a competitive segment: Intense competition continues to constrain scalability with expected operating income of Rs 78-79 crore in fiscal 2020, AHAP is a relatively moderate sized player in the domestic hair oil segment. The Indian hair oil market is largely dominated by established players who command a large market share and hence AHAP faces stiff competition from these players. The other dominant threat is from unorganized players. However, these players are small in scale and thus, market their products in 2-3 districts of particular geography. Further, their pricing is lower as compared to other branded players
 
* Susceptibility to volatile raw material prices: Profitability is highly correlated with fluctuations in the prices of raw materials (copra and raw coconut oil), which have been volatile in the past and sharp fluctuations would impact the profitability margins of the company.
Liquidity Adequate

Liquidity is adequate. Net cash accrual is expected to be around Rs 4-4.1 crores per annum over the medium term which should be sufficient to cover yearly debt obligation of Rs 2.5-2.6 crore. Working capital limit is moderately utilised at 60% in the 12 months through February 2020.

Outlook: Stable

CRISIL believes AHAP will benefit over the medium term from its established market position and comfortable capital structure.

Rating Sensitivity Factors
Upward Factors
* Sustained improvement in scale of operations by 15% and stable operating margin, leading to higher cash accrual
* Improvement in working capital cycle with reduction in gross current assets.

Downward Factors
* Lower profitability leading to cash accrual lower than Rs 2.5 crore
* Deterioration in working capital cycle.

About the Company

AHAP, established by Mr B C H V Subbarao in 1990, is based in Hyderabad. It manufactures homoeopathic hair oil under the Aswini brand. The company also manufactures shampoo, baby oil, body oil, etc and markets them under the same brand name.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 78.59 69.98
Profit After Tax (PAT) Rs crore 1.68 0.29
PAT Margin % 2.1 0.4
Adjusted debt/adjusted networth Times 0.59 0.79
Interest coverage Times 3.44 4.29

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs.Cr) Rating assigned with outlook
NA Cash Credit NA NA NA 5 CRISIL BBB-/Stable
NA Long Term Loan NA NA Sept-2024 3.7 CRISIL BBB-/Stable
NA Overdraft NA NA NA 10 CRISIL A3
NA Term Loan NA NA Sept-2022 2.5 CRISIL BBB-/Stable
NA Proposed Long Term Bank Loan Facility NA NA NA 2.8 CRISIL BBB-/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  24.00  CRISIL BBB-/Stable/ CRISIL A3      20-08-19  CRISIL BBB-/Stable/ CRISIL A3  23-05-18  CRISIL BBB-/Stable  14-03-17  CRISIL BBB-/Stable  CRISIL BBB-/Stable 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 5 CRISIL BBB-/Stable Cash Credit 5 CRISIL BBB-/Stable
Long Term Loan 3.7 CRISIL BBB-/Stable Overdraft 10 CRISIL A3
Overdraft 10 CRISIL A3 Term Loan 2.5 CRISIL BBB-/Stable
Term Loan 2.5 CRISIL BBB-/Stable -- 0 --
Proposed Long Term Bank Loan Facility 2.8 CRISIL BBB-/Stable -- 0 --
Total 24 -- Total 17.5 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Fast Moving Consumer Goods Industry
CRISILs Bank Loan Ratings

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