Rating Rationale
June 03, 2020 | Mumbai
Baggit India Private Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.38.31 Crore
Long Term Rating CRISIL BBB-/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its rating 'CRISIL BBB-/Stable' on the long term bank facilities of Baggit India Private Limited (BIPL).
 
The rating continue to reflect the company's established market presence on the back of strong brand identity, quality offerings and an established sales network, extensive experience of the promoters coupled with moderate financial risk profile. These strengths are partially offset by the large working capital requirement and exposure to intense competition.
 
The lockdown and other measures taken by various central and state governments towards containment of COVID-19 are expected to have a moderate impact on the business risk profile of BIPL. Company's store in some states have seen operations resume from May, 2020 albeit at a much lower footfalls. Also sales have commenced on e-commerce websites across the country. Cost rationalisation strategies deployed by the management along with higher focus on online sales going forward is expected to limit the extent of negative impact on the profit margins and net accruals in fiscal 2021. CRISIL has also taken into cognizance, moratorium being granted by the bankers for interest on cash credit, as permitted by the Reserve Bank of India (RBI) which should significantly contain the risk of default. CRISIL believes the company would continue to see a steady inflow of receivables from its customers, over the medium term and would also be able to revive its operations over the next two-three months.

Analytical Approach

Unsecured loans amounting to Rs. 0.80 crore as on March 31st, 2019 are treated as debt due to absence of track record of non-withdrawal.

Key Rating Drivers & Detailed Description
Strengths: 
* Moderate business risk profile on back of strong brand identity, quality offerings and an established sales network: Market position of the company is healthy, backed by flagship brand, Baggit, which is one of the leading domestic brands in women's handbags, purses and accessories in the organised segment. Products are sold through exclusive brand outlets, large-format stores, multi-brand outlets, distributors, franchise stores and e-commerce websites. The company also plans to penetrate new markets by opening more franchise stores over the medium term.
 
* Extensive experience of the promoters: The two-decade-long experience of the promoters in the industry, and their longstanding relationships with customers and suppliers, have helped the company successfully navigate business cycles over the years. Benefits from the extensive industry experience of the promoters would continue over the medium term.
 
* Moderate financial risk profile: Moderate networth and moderate total outside liabilities to adjusted networth (Rs. 20.41 crore and 1.94 times respectively as on March 31, 2019) along with comfortable debt protection metrics (interest coverage and net cash accrual to adjusted debt ratios of 2.99 times and 0.17 times, respectively in fiscal 2019) represents moderate financial risk profile.
 
Weaknesses:
* Large working capital requirements: Operations are working capital intensive, as reflected in gross current asset (GCA) of 159 days which emanates from inventory cycle of 108 days and debtors of 53 days as on 31st March 2019.
 
* Exposure to intense competition: The company faces competition from domestic and international brands such as Esbeda, Hidesign, Lavie, Caprese and numerous un-organised players. Accordingly, it has to offer discounts on products during the end-of-season sales and festivals. Further, a significant portion of revenue is earned from the large-format stores, which also deal in competing brands; hence, the company has to offer higher incentives for promoting sales. The operating margin has been at 8.0-11.4% in four fiscals through 2019. In the near term, the margin may be constrained due to additional advertising and marketing expenses, the benefits of which would accrue over the medium term.
Liquidity Adequate

Adequate liquidity characterized by sufficient cushion between net cash accruals and repayment obligation. The company is expected to make cash accruals in the range of Rs 3.50-6.50 crore against repayment obligation of approximately Rs 1.50 crore each in fiscal 2021 and 2022. The company also has unencumbered cash and bank balance of Rs 2.04 crore as on March 31, 2019. Moreover, the company has access to fund based limits of Rs. 29.70 crore which are utilized at an average of 82.20% for 12 months ending January 2020. Current ratio stood at 1.30 times as on March 31, 2019. The company has no debt funded capex plans over the medium term. The company is expected to have sufficient liquidity in the form of unutilised cash credit limits of approximately Rs 3 crore as on May 01, 2020 along with receivables to meet the fixed cost and repayment obligations for the near term, amidst lockdown and disruptions due to COVID-19 outbreak.

Outlook: Stable

CRISIL believes that the BIPL will continue to benefit from its established presence in the industry, supported by promoter's extensive experience and established relations with suppliers and customers.

Rating Sensitivity factors
Upward factors
* Strengthening of business risk profile, driven by sustained revenue growth or improved operating profitability leading to net cash accruals sustaining above Rs 7 crore
* Sustenance of the financial risk profile backed by improved ROCE and improvement in working capital management
 
Downward factors
* Drop in revenue or profitability resulting in fall in interest coverage ratio below 2 times
* Unexpected large debt funded capex or dividend payout weakening financial risk profile or elongation in working capital cycle resulting in stretched liquidity
About the Company

Incorporated in 2008 by Mrs Nina Lekhi, BIPL is engaged in manufacturing and selling of non-leather products like handbags, wallets, caps, mobile pouches, multi utility pouches and belts under its brand 'Baggit'.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 109.48 96.22
Profit After Tax (PAT) Rs crore 1.77 2.54
PAT Margins % 1.6 2.6
Adjusted debt/adjusted networth Times 1.36 1.26
Interest coverage Times 2.99 3.93

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue Size
(Rs. Cr)
Rating Assigned 
with Outlook
NA Cash Credit NA NA NA 36.50 CRISIL BBB-/Stable
NA Term Loan NA NA Mar-2021 0.50 CRISIL BBB-/Stable
NA Drop Line Overdraft Facility NA NA NA 1.31 CRISIL BBB-/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  38.31  CRISIL BBB-/Stable  20-03-20  CRISIL BBB-/Stable  18-11-19  CRISIL BBB-/Stable  29-03-18  CRISIL BBB-/Stable      CRISIL BBB-/Stable 
        13-03-20  CRISIL BBB-/Stable  13-11-19  CRISIL BBB-/Stable           
            28-05-19  CRISIL BBB-/Stable           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 36.5 CRISIL BBB-/Stable Cash Credit 36.5 CRISIL BBB-/Stable
Drop Line Overdraft Facility 1.31 CRISIL BBB-/Stable Drop Line Overdraft Facility 1.31 CRISIL BBB-/Stable
Term Loan .5 CRISIL BBB-/Stable Term Loan .5 CRISIL BBB-/Stable
Total 38.31 -- Total 38.31 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry
CRISILs Bank Loan Ratings
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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