Rating Rationale
October 13, 2020 | Mumbai
Bala Industries
Ratings reaffirmed at 'CRISIL BB- / Stable / CRISIL A4+ '
 
Rating Action
Total Bank Loan Facilities RatedRs.11.5 Crore
Long Term RatingCRISIL BB-/Stable (Reaffirmed)
Short Term RatingCRISIL A4+ (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BB-/Stable/CRISIL A4+' ratings on the bank facilities of Bala Industries (BI, part of Paramount Group).
 
The ratings continue to reflect the group's the extensive experience of the partners and revenue visibility on account of the assured order book. These strengths are offset by susceptibility to risks from tender-based operations, and below average financial risk profile

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of BI and Paramount Industries (PI). This is because both these entities, together referred as the Paramount group, operate in the same industry, with operational and financial linkages.

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths: 
* Extensive experience of the partners:
Longstanding presence of over 20 years in the electrical components transformer industry, has helped the partners develop strong understanding of market dynamics and establish healthy relationships with suppliers and customers.
 
* Revenue visibility on account of the assured order book:
The group has an unexecuted order book of Rs 25 cr to be executed over the next 9 to 12 months. This along with the execution capabilities of the group should support the revenue growth group in the near term.
 
Weaknesses:
* Susceptibility to risks from tender-based operations:
Growth in revenue and profitability depends on the group's ability to win tenders. Intense competition in the transformer distribution business require entities to bid aggressively to bag contracts, and thus, keeps their operating margin modest.
 
* Below-Average Financial risk profile:
Financial risk profile is below-average marked by a leveraged capital structure, with gearing estimated at 2.6 times and modest networth estimated of Rs 4.3 crore as on March 31, 2020. However, debt protection metrics is comfortable marked by estimated interest coverage ratio of 1.5 times and net cash accruals to adjusted debt of 0.04 time in fiscal 2020.
Liquidity Adequate

The bank limits of Rs 2.5 crore have been highly utilized in the 12 months ending April 2020. Cash accruals expected over the medium term is about Rs 0.3 ' 0.5 crore. However, the group does not have any repayment obligations.

Outlook: Stable

CRISIL believes the group will continue to benefit over the medium term from the extensive experience of its promoters.

Rating Sensitivity factors
Upward factors:
* Sustained improvement in scale of operation by 20% and sustenance of operating margin, leading to higher cash accruals
* Improvement in the financail risk profile led by fund infusion by the partners
 
Downward factors:
* Decline in revenue by 10% and profitability margin below 2%, hence leading to lower  net cash accrual
* Higher than expected withdrawal by partners leading to lower net cash accrual.
* Substantial increase in its working capital requirements thus weakening its liquidity & financial profile.
About the Firm

BI was established in 1997 and PI in 2012 by Mr. S A Arutchelvan along with his family members. The group is engaged in the manufacturing of distribution transformers. The group has its manufacturing facilities at Chennai, Tamil Nadu.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 37.98 13.86
Profit After Tax (PAT) Rs crore 0.85 0.28
PAT Margins % 2.24 2.00
Adjusted debt/adjusted networth Times 2.94 3.52
Interest coverage Times 1.93 1.70

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue Size (Rs Cr) Complexity level Rating Assigned with Outlook
NA Cash Credit NA NA NA 2.5 NA CRISIL BB-/Stable
NA Bill Discounting NA NA NA 5 NA CRISIL BB-/Stable
NA Bank Guarantee NA NA NA 4 NA CRISIL A4+
 
Annexure - List of entities consolidated
Entity consolidated Extent of consolidation Rationale for consolidation
Bala Industries Full Significant operational and financial integration
Paramount Industries Full Significant operational and financial integration
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  7.50  CRISIL BB-/Stable      26-07-19  CRISIL BB-/Stable    --    --  -- 
Non Fund-based Bank Facilities  LT/ST  4.00  CRISIL A4+      26-07-19  CRISIL A4+    --    --  -- 
All amounts are in Rs.Cr.
 
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Bank Guarantee 4 Canara Bank CRISIL A4+
Bill Discounting 5 Canara Bank CRISIL BB-/Stable
Cash Credit 2.5 Canara Bank CRISIL BB-/Stable

This Annexure has been updated on 23-Dec-2021 in line with the lender-wise facility details as on 07-Dec-2021 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Criteria for Consolidation
The Rating Process
Understanding CRISILs Ratings and Rating Scales
CRISILs Bank Loan Ratings
Criteria for rating entities belonging to homogenous groups

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