Rating Rationale
January 20, 2020 | Mumbai
Bliss Enterprises
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.10 Crore
Long Term Rating CRISIL B+/Stable (Reaffirmed)
Short Term Rating CRISIL A4 (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL B+/Stable/CRISIL A4' ratings on the bank facilities of Bliss Enterprises (BE).
 
The ratings continue to reflect BE's modest scale of operations and below-average financial risk profile. These weaknesses are partially offset by the extensive experience of the proprietor in the pumps industry and healthy relationships with the principal and customers.

Analytical Approach

Unsecured loans of Rs 0.48 crore provided by the proprietor as on March 31, 2019, have been treated as debt as these may be withdrawn if not required in the business.

Key Rating Drivers & Detailed Description
Weaknesses:
* Modest scale of operations: The modest scale limits benefits from economies of scale available to large players. Although the scale of operations improved from Rs 10.2 crore in fiscal 2018 to Rs 21.1 crore in fiscal 2019, the operating profit margins dipped from 6.86% to 3.2%, thereby resulting in modest accretion to networth. The networth stood modest at Rs 1.62 crore as on March 31, 2019, limiting financial flexibility to tide over any adverse condition or business downturn and renders the credit risk profile increasingly sensitive to any incremental debt.
 
* Below-average financial risk profile: Financial risk profile is below average indicated by high gearing of 2.32 times and total outside liabilities to tangible networth (TOLTNW) ratio of 4.88 times as on March 31, 2019. Debt protection metrics are subdued, as reflected in interest coverage ratio of 1.3 times in fiscal 2019. The large working capital requirement necessitates high dependence on bank debt and creditors, thereby weakening the financial metrics.
 
Strength:
* Extensive experience of the proprietor and healthy relationship with the principal: The proprietor has extensive experience in the pumps trading business. BE trades in pump sets made by Kirloskar Brothers Ltd (KBL) and has maintained a healthy relationship with KBL since 2002. The company caters to reputed and strong counterparties, such as Hindustan Petroleum Corporation Ltd (rated 'CRISIL AAA/FAAA/Stable/CRISIL A1+'?) and Oil and Natural Gas Corporation Ltd.
Liquidity Stretched

Cash accrual was low at around Rs 0.23 crore in fiscal 2019. Gross current assets stood at 136 days as on March 31, 2019, driven by sizable receivables and deposits kept with HPCL. As the firm receives limited credit from its principal, the gap in working capital is funded through external borrowings. Utilisation of bank limit of Rs 3.5 crore averaged 75% over the 12 months through November 2019. The firm also has to rely on unsecured loans from banks, which carry higher interest rate. Current ratio was modest at 1.1 times as on March 31, 2019. Liquidity is partially supported by the absence of any debt obligation over the medium term.

Outlook: Stable

CRISIL believes BE will continue to benefit from the proprietor's extensive experience and healthy relationship with the principal (KBL).
 
Rating sensitivity factors:
Upward factors:
* Increase in scale of operations resulting in cash accrual of more than Rs 50 lakh over the medium term
* Improvement in the financial risk profile, especially the TOLTNW ratio
 
Downward factors:
* Interest coverage ratio declining below 1.2 times over the medium term
* Weakening in liquidity because of lower-than-expected accrual or increase in the working capital requirement resulting in higher utilisation of the bank limit.

About the Firm

Established as a proprietorship concern in 2002, BE trades in pump sets and valves, mainly used in the oil and gas sector. BE is an authorised dealer for KBL's pump sets and valves. Mr Baldev Wani is the proprietor.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 21.1 10.2
Profit after tax (PAT) Rs crore 0.19 0.06
PAT margin % 0.9 0.6
Adjusted debt/adjusted networth Times 2.32 2.94
Interest coverage Times 1.3 1.07
Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs crore) Rating assigned with outlook
NA Bank Guarantee NA NA NA 1.4 CRISIL A4
NA Cash Credit NA NA NA 3.5 CRISIL B+/Stable
NA Proposed Fund-Based Bank Limit NA NA NA 3 CRISIL B+/Stable
NA Proposed Non-Fund-Based Limit NA NA NA 2.1 CRISIL A4
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  6.50  CRISIL B+/Stable      15-01-19  CRISIL B+/Stable  22-02-18  Withdrawn (Issuer Not Cooperating)*  20-07-17  CRISIL B/Stable (Issuer Not Cooperating)*  CRISIL B/Stable 
Non Fund-based Bank Facilities  LT/ST  3.50  CRISIL A4      15-01-19  CRISIL A4  22-02-18  Withdrawn (Issuer Not Cooperating)*  20-07-17  CRISIL A4 (Issuer Not Cooperating)*  CRISIL A4 
All amounts are in Rs.Cr.
*Issuer did not cooperate; based on best-available information
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 1.4 CRISIL A4 Bank Guarantee 1.4 CRISIL A4
Cash Credit 3.5 CRISIL B+/Stable Cash Credit 3.5 CRISIL B+/Stable
Proposed Fund-Based Bank Limits 3 CRISIL B+/Stable Proposed Fund-Based Bank Limits 3 CRISIL B+/Stable
Proposed Non Fund based limits 2.1 CRISIL A4 Proposed Non Fund based limits 2.1 CRISIL A4
Total 10 -- Total 10 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Bank Loan Ratings
CRISILs Criteria for rating short term debt
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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