Rating Rationale
August 31, 2019 | Mumbai
Bliss GVS Pharma Limited
Ratings placed on 'Watch Negative'
 
Rating Action
Total Bank Loan Facilities Rated Rs.84 Crore
Long Term Rating CRISIL BBB (Placed on 'Rating Watch with Negative Implication')
Short Term Rating CRISIL A3+ (Placed on 'Rating Watch with Negative Implication')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has placed its ratings on the bank loan facilities of Bliss GVS Pharma Limited (Bliss) (part of Bliss Group) on 'Rating Watch with Negative Implications'.

The ratings are placed on watch following steep fall in the share price of Bliss in August 2019 and consequent substantial reduction in the market capitalization of the company. Further, there has been a steady reduction in the promoter's shareholding in Bliss from around 60% in September, 2018 to around 50.47% in December, 2018 and further down to 41.40% by March, 2019. CRISIL believes the aforesaid can have a bearing on the group's financial flexibility, in turn impacting its overall credit risk profile.   
 
CRISIL has taken note of the clarification provided by the company to the stock exchanges about there being no material information/ event having a bearing on the operations/ performance of the company which requires disclosures, with respect to the share price movement.
 
CRISIL is also engaging with the Bliss group's management to get clarity on the reason for stake sale by the promoters along with clarity on the group's business and operational performance, business strategy of the group over the medium term.
 
CRISIL will keep a close watch on the share price movement and will closely monitor the working capital management and liquidity position for any sharp fluctuations.
 
CRISIL will remove the ratings from watch and take a final rating action once it has better clarity on the aforementioned aspects.
 
The ratings continue to reflect the extensive experience of promoters in pharmaceutical industry, established brand presence and above average financial risk profile. The rating strengths are partially offset by large working capital requirements and exposure to risks related to geographical concentration in revenue.

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of Bliss and its subsidiaries, together referred to as the Bliss group, because all these entities are in the same business, and have common promoters and strong operational and financial links.

Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths:
* Extensive experience of promoters and established brand

Three-decade long experience of the group's promoters in the pharmaceutical industry has helped them develop brands in the African market in various therapeutic segments, and establish healthy relationship with distributors, thereby improving business risk profile. P-Alaxin, Lonart, Funbact, and Lofnac are some of the group's established brands in the anti-malarial, dermatology, and anti-inflammatory segments. Also, the Bliss group is one of the leaders in manufacturing suppositories and pessaries dosage forms.

* Above average financial risk profile
Networth is adequate at Rs. 650 crore along with total outside liabilities to adjusted networth (TOLANW) at 0.37 times as on March 31, 2019. Interest coverage and net cash accrual to total debt ratio stood at 44.23 times and 1.20 times, respectively, in fiscal 2019.

Weakness
* Large working capital requirement
Operations have been highly working capital intensive, with gross current assets, inventory, and receivables of around 274 days, 38 days and 190 days, respectively, as on March 31, 2019. Working capital intensity will be a key monitorable.

* Exposure to geographical concentration in revenue
Around 85% of total revenue comes from African countries, which exposes performance to regulatory and other policy changes. The exposure to the African region is expected to remain at similar levels with API trading business also focused towards the same region.

Liquidity: Adequate
Bliss group has adequate liquidity driven by unencumbered cash and cash equivalents of Rs.88.27 crore as on March 31, 2019. Bliss (on standalone basis) has access to working capital bank limits of Rs. 60 crore, utilized to the tune of around 49% over the 12 months trailing May, 2019. CRISIL believes Bliss group has sufficient accruals, unutilized bank limits along with cash and cash equivalents to finance its incremental working capital needs and capex plans over the medium term.

Rating Sensitivity Factors
Upward Factor
* Maintenance of financial risk profile with sustained improvement in working capital requirement, with GCA at below 200 days
* Significant improvement in net cash accruals through improved scale of operations, improvement in profitability along with geographical diversification.

Downward Factor
* Decline in scale of operations and profitability resulting in cash accrual below Rs 110 crores
* Further stretch in working capital cycle
* Deterioration in financial risk profile due to substantial time and/or cost overrun for completion of capital expenditure plans or any further unexpected sizeable debt-funded capital expenditure
* Further decline in the company's financial flexibility on the backdrop of continued dip in market capitalization or reduction in promoter shareholding.
About the Company

Incorporated in 1984 and promoted by Mr S N Kamath and Mr Gautam Ashra, Bliss develops and manufactures pharmaceutical formulations mainly for sale in the African countries. The company sells formulations in the form of suppositories, pessaries, capsules, tablets, and syrups. At present, it manufactures more than 250 branded formulations in the anti-malarial, anti-fungal, anti-bacterial, anti-biotic, anti-inflammatory, contraceptive, and anti-diabetic segments. Bliss also contract-manufactures suppositories and pessaries for Sanofi, Sun Pharma, Mankind, and Alkem. However, these clients do not have rights for exporting the products. The company has four subsidiaries i.e., Bliss GVS Healthcare Pte. Ltd., Kremoint Pharma Private Limited, Asterisk Lifesciences Limited, Bliss GVS International Pte. Ltd. and three step-down subsidiaries.

Key Financial Indicators (Consolidated)
Particulars Unit 2019 2018
Revenue Rs crore 898 815
Profit After Tax (PAT) Rs crore 127 89
PAT Margin % 14.10 10.88
Adjusted Networth Rs. crore 650 538
Adjusted debt/adjusted networth Times 0.16 0.22
Interest coverage Times 44.23 9.81

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs.Cr) Rating assigned with outlook
NA Bill Discounting NA NA NA 60 CRISIL BBB/Watch Negative
NA Cash Credit NA NA NA 10 CRISIL BBB/Watch Negative
NA Letter of Credit NA NA NA 14 CRISIL A3+/Watch Negative
 
Annexure - List of Entities Consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Bliss GVS Pharma Limited 100% There are operational and financial linkages between these entities and it is the holding company of the group
Bliss GVS Clinic Healthcare Pte. Ltd 100% There are operational and financial linkages between these entities and it is the wholly owned subsidiary of Bliss GVS Pharma Limited
Kremoint Pharma Pvt Ltd 100% There are operational and financial linkages between these entities and Bliss GVS Pharma Limited has 70% stake in the company
Bliss GVS International Pte Ltd (Consolidated) 100% There are operational and financial linkages between these entities and it is the wholly owned subsidiary of Bliss GVS Pharma Limited
Asterisk Lifesciences Ltd. (Consolidated) 100% There are operational and financial linkages between these entities and it is the wholly owned subsidiary of Bliss GVS Pharma Limited

Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  70.00  CRISIL BBB/Watch Negative      06-08-18  CRISIL BBB/Stable      05-10-16  CRISIL BBB/Stable/ CRISIL A3+  -- 
            04-05-18  CRISIL BBB/Watch Developing           
            31-01-18  CRISIL BBB/Watch Developing           
Non Fund-based Bank Facilities  LT/ST  14.00  CRISIL A3+/Watch Negative      06-08-18  CRISIL A3+      05-10-16  CRISIL A3+  -- 
            04-05-18  CRISIL A3+/Watch Developing           
            31-01-18  CRISIL A3+/Watch Developing           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bill Discounting 60 CRISIL BBB/Watch Negative Bill Discounting 50 CRISIL BBB/Stable
Cash Credit 10 CRISIL BBB/Watch Negative Cash Credit 10 CRISIL BBB/Stable
Letter of Credit 14 CRISIL A3+/Watch Negative Inland/Import Letter of Credit 14 CRISIL A3+
-- 0 -- Long Term Loan 10 CRISIL BBB/Stable
Total 84 -- Total 84 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for Consolidation

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