Rating Rationale
December 06, 2019 | Mumbai
Bodycare Creations Limited
Rated amount enhanced
 
Rating Action
Total Bank Loan Facilities Rated Rs.60 Crore (Enhanced from Rs.50 Crore)
Long Term Rating CRISIL BBB-/Positive (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its rating on the bank facilities of Bodycare Creations Limited (BCL) at 'CRISIL BBB-/Positive'.
 
The rating reflects extensive experience of promoter, strong position in the domestic lady's innerwear segment and healthy financial risk profile. These strengths are partially offset by exposure to intense competition in women's innerwear segment and large working capital requirement.

Analytical Approach

Promoters have extended unsecured loan, outstanding at Rs 5 crores as on March 31, 2019, which has been treated as neither debt nor equity as they are subordinated to bank debt and are expected to remain in business over the medium term.  

Key Rating Drivers & Detailed Description
Strengths
* Extensive experience of promote: Presence of over 2 decades in the textile industry has enabled the promoter to establish a strong distribution network (180 distributors pan India). Revenue posted a compound annual growth rate of 18% in the three fiscals through 2019; sales was Rs 187.43 crore in fiscal 2019 and is expected to continue to increase over the medium term.
 
* Strong position in the domestic lady's innerwear segment: The Company's Bodycare brand ' women innerwear brand has high market acceptance. Apart from this, company also has launched its 'Bodyactive' sportswear brand for both men and women and 'Bodyact' band from men innerwear.
 
* Healthy financial risk profile: Financial risk profile is driven by healthy networth (Rs 42.54 crores as on March 31, 2019), healthy debt protection metrics (interest coverage ratio was 3.7 times and net cash accrual to adjusted debt ratio of 0.18 times, in fiscal 2019) and moderate leverage (total outside liabilities to adjusted networth ratio was 2.26 times). In the absence of debt funded capex, financial risk profile is expected to remain comfortable over the medium term.
 
Weaknesses
* Exposure to intense competition in women's innerwear segment: Women's innerwear segment is highly competitive and is mainly dominated by unorganized sector players. However, larger domestic players have advantage of established capacities and diversified presence in both export and domestic market. BCL's about 92% sales comes from women innerwear and remaining 8% in contributed by men innerwear. Hence, BCL's will remain exposed to intense competition in the women's innerwear market over the medium term and therefore, the company's dependence on growth in the men's innerwear category will remain the key to its overall revenue growth. 
 
* Large working capital requirement: BCL's operations are working capital intensive as reflected from gross current assets of 168-200 days, mainly driven by moderate debtors (36-42 days) and high inventory (136-156 days). BCL usually keeps high inventory of 5-6 months as a policy, to ensure uninterrupted supply. Operations are expected to remain working capital intensive over the medium term with inventory days expected at 140 days.
 
Liquidity: Adequate
Cash accrual are expected to be over Rs 12 million which are sufficient against term debt obligation of Rs 2.5 million over the medium term. In addition, it will be act as cushion to the liquidity of the company and bank limit utilization is around 88.99% in the last 12 months ended March' 2019. Current ratio are healthy as on March 31, 2019. The promoters are likely to extend support in the form of equity and unsecured loans to the company to meet its working capital requirements and repayment obligations.
Outlook: Positive

BCL will continue to benefit over the medium term from increasing penetration in the domestic and global markets, supported by its strong brand.

Rating Sensitivity Factor
Upward Factors
* Operating margin more than 10% while maintaining working capital cycle
* Improvement in leverage to less  than 1.6 times

Downward Factors
* Decline in revenue by more than 15% along with deterioration in margin
* Stretch in working capital cycle leading to high GCA days
* Larger than expected debt funded capex leading to deterioration in capital structure.

About the Company

BCL, incorporated in 2008, manufactures inner garments. The company derives about 95 per cent of its revenue from the women's inner garment segment. Its products are sold mostly in India under the Bodycare brand. The company also exports its products to the UAE. It has production units in Noida, Uttar Pradesh, with capacity of 18 lac pieces per month.

Key Financial Indicators
As on/for the period ended March 31 Unit 2019 2018
Operating income Rs crore 187.43 163
Reported profit after tax Rs crore 6.50 5.8
PAT margins % 3.47 3.6
Adjusted Debt/Adjusted Networth Times 1.32 1.34
Interest coverage Times 3.75 4.13

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue
size
(Rs.Cr)
Rating assigned with outlook
NA Cash Credit NA NA NA 45.5 CRISIL BBB-/Positive
NA Proposed Cash Credit Limit NA NA NA 4.5 CRISIL BBB-/Positive
NA Proposed Long Term Bank Loan Facility NA NA NA 10 CRISIL BBB-/Positive
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  60.00  CRISIL BBB-/Positive  22-11-19  CRISIL BBB-/Positive  10-08-18  CRISIL BBB-/Positive  22-06-17  CRISIL BBB-/Stable  23-03-16  CRISIL BBB-/Stable  CRISIL BB+/Positive 
            30-07-18  CRISIL BBB-/Positive  24-03-17  CRISIL BBB-/Stable       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 45.5 CRISIL BBB-/Positive Cash Credit 45.5 CRISIL BBB-/Positive
Proposed Cash Credit Limit 4.5 CRISIL BBB-/Positive Proposed Cash Credit Limit 4.5 CRISIL BBB-/Positive
Proposed Long Term Bank Loan Facility 10 CRISIL BBB-/Positive -- 0 --
Total 60 -- Total 50 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Cotton Textile Industry
CRISILs Bank Loan Ratings
The Rating Process

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