Rating Rationale
October 26, 2022 | Mumbai
CMR Textiles & Jewellers Private Limited
Rating reaffirmed at 'CRISIL BBB+/Stable'; rated amount enhanced for Bank Debt
 
Rating Action
Total Bank Loan Facilities RatedRs.475 Crore (Enhanced from Rs.400 Crore)
Long Term RatingCRISIL BBB+/Stable (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its CRISIL BBB+/Stable rating on the long-term bank facilities of CMR Textiles & Jewellers Private Limited (CMR; previously known as Chandana Brothers Shopping Mall Pvt Ltd [CBSML]).

 

The rating continues to reflect the established market position of CMR in the jewelry and textile retail industry in Andhra Pradesh (AP), backed by extensive experience of the promoter and strong brands. The rating also factors in the above-average financial risk profile. These rating strengths are partially offset by the working capital-intensive operations and exposure to intense competition.

Analytical Approach

To arrive at the rating, CRISIL Ratings had earlier consolidated the business and financial risk profiles of CMR with Chandana Brothers Textiles & Jewellers Private Limited (rated ‘CRISIL BBB/Stable’). However, the current rating is based on the standalone financials of CMR, following a change in the ownership structure and management team. by Mr M Venkata Ramana and his family members have acquired the entire shareholding in CMR.

Key Rating Drivers & Detailed Description

Strengths:

  • Established market position in the retail segment in AP: CMR has an established market position in the jewelry and textile retail industry in AP, supported by extensive experience of its promoter and strong brands. Turnover rose to Rs 1,627 crore in fiscal 2022, and may improve further, backed by addition of new stores in fiscal 2023. Operating margin too is likely to remain healthy at 5.5-6% in the medium term. Company achieved a turnover of Rs. 1208 crores till September 30, 2022.

 

  • Above-average financial risk profile:  Financial risk profile marked by a healthy networth of Rs 258 crore as on March 31, 2022, and around Rs 300 crore projected by March 31, 2023, on the back of by healthy accretion to reserve. Gearing will remain moderately higher at 1.25-1.5 times over the medium term, considering the addition of new stores and the higher working capital debt. Interest coverage ratio should be adequate between 2 and 3 times over the medium term.

 

Weaknesses:

  • Exposure to intense competition: The retail segment is intensely competitive, marked by presence of several unorganised players and few large pan-India players. In key markets of Telangana, AP, Karnataka and Tamil Nadu, the company faces intense competition from groups such as RS Brothers, Kalamandir and JC Brothers. Sustenance of profitability will remain a key rating sensitivity factor over the medium term.

 

  • Working capital-intensive operations: The group has a large working capital requirement, marked by gross current assets of 150-165 days. It maintains high inventory of 130-150 days, mainly comprising stock of gold. Working capital management is partly aided by credit of 60-90 days offered by suppliers.

Liquidity: Adequate

Bank limit utilisation averaged around 96% for the 12 months ended August, 2022. Expected cash accrual of over Rs 53 crore should suffice to cover the term debt obligation of Rs 26-30 crore over the medium term. Planned enhancement in working capital limit should also support liquidity.

Outlook: Stable

CRISIL Ratings expects that the business risk profile of CMR would improve, driven by steady revenue growth and a stable operating margin

Rating Sensitivity factors

Upward factors:

  • Improvement in capital structure and debt protection metrics
  • Better liquidity with bank limit utilisation moderating to 85-90%

 

Downward factors:

  • Steep decline in revenue and operating margin (to below 3.5%)
  • Any major debt-funded capital expenditure or stretch in working capital cycle weakening the financial risk profile and liquidity

About the Company

CMR was incorporated in March 2014 and is in the business of retailing of gold jewellery and textiles. ssThe company’s outlets operate under the CMR Central, CMR Shopping Mall, Mavuri Silks/MVR, M RAGE and Kanchi Kamakshi Silks brands. The company is promoted by Mr. Mavuri Venkata Ramana.

Key Financial Indicators

As on / for the period ended March 31

 

2022*

2021

Operating income

Rs crore

1627

1293

Reported profit after tax

Rs crore

35.21

32.89

PAT margin

%

2.16

2.54

Adjusted debt/adjusted networth

Times

1.55

1.36

Interest coverage

Times

2.81

2.70

*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities – including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings’ complexity levels please visit www.crisil.com/complexity-levels. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of allotment

Coupon
rate (%)

Maturity date

Issue size
(Rs crore)

Complexity level

Rating assigned 
with outlook

NA

Cash Credit

NA

NA

NA

165

NA

CRISIL BBB+/Stable

NA

Cash Credit

NA

NA

NA

90

NA

CRISIL BBB+/Stable

NA

Long Term Loan

NA

NA

Nov-22

1.27

NA

CRISIL BBB+/Stable

NA

Long Term Loan

NA

NA

Nov-22

3

NA

CRISIL BBB+/Stable

NA

Long Term Loan

NA

NA

Mar-27

25

NA

CRISIL BBB+/Stable

NA

Long Term Loan

NA

NA

Dec-26

18.59

NA

CRISIL BBB+/Stable

NA

Long Term Loan

NA

NA

Mar-26

25

NA

CRISIL BBB+/Stable

NA

Long Term Loan

NA

NA

Feb-26

71.79

NA

CRISIL BBB+/Stable

NA

Proposed Cash Credit Limit

NA

NA

NA

0.14

NA

CRISIL BBB+/Stable

NA

Proposed Cash Credit Limit

NA

NA

NA

0.21

NA

CRISIL BBB+/Stable

NA

Cash Credit

NA

NA

NA

75

NA

CRISIL BBB+/Stable

 

Annexure - Rating History for last 3 Years
  Current 2022 (History) 2021  2020  2019  Start of 2019
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 475.0 CRISIL BBB+/Stable 06-06-22 CRISIL BBB+/Stable 30-03-21 CRISIL BBB+/Stable 24-03-20 CRISIL BBB+/Negative 18-07-19 CRISIL BBB+/Stable CRISIL BBB/Positive
      --   --   --   -- 29-06-19 CRISIL BBB+/Stable --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 165 State Bank of India CRISIL BBB+/Stable
Cash Credit 90 HDFC Bank Limited CRISIL BBB+/Stable
Cash Credit 75 Axis Bank Limited CRISIL BBB+/Stable
Long Term Loan 1.27 Kotak Mahindra Bank Limited CRISIL BBB+/Stable
Long Term Loan 3 Kotak Mahindra Bank Limited CRISIL BBB+/Stable
Long Term Loan 25 State Bank of India CRISIL BBB+/Stable
Long Term Loan 18.59 Kotak Mahindra Bank Limited CRISIL BBB+/Stable
Long Term Loan 25 HDFC Bank Limited CRISIL BBB+/Stable
Long Term Loan 71.79 HDFC Bank Limited CRISIL BBB+/Stable
Proposed Cash Credit Limit 0.14 Not Applicable CRISIL BBB+/Stable
Proposed Cash Credit Limit 0.21 Not Applicable CRISIL BBB+/Stable

This Annexure has been updated on 26-Oct-22 in line with the lender-wise facility details as on 06-Jun-22 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Approach to Financial Ratios
Rating Criteria for Retailing Industry
Rating criteria on Financial risk framework for manufacturing and services sector companies

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