Rating Rationale
July 01, 2020 | Mumbai
Celebrity Fashions Limited
 
Rating Action
Total Bank Loan Facilities Rated Rs.93.51 Crore
Long Term Rating CRISIL BB-/Stable
Short Term Rating CRISIL A4+
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL's rating on the bank facilities of Celebrity Fashions Limited (CFL) continue to reflect improving operating margins and moderate scale of operations and established relations with customers. These rating strengths are partially mitigated by CFL's below-average financial risk profile and presence in a highly fragmented industry.
 
CRISIL had earlier migrated the ratings of CFL from 'CRISIL B+/Stable/CRISIL A4 Issuer Not Cooperating' to 'CRISIL BB-/Stable/CRISIL A4+' vide rationale dated 30th June, 2020.

Key Rating Drivers & Detailed Description
Strengths:
* Improving operating margins:
Higher utilization of its facilities is resulting in better fixed cost absorption. Additionally, company has taken up cost efficiency projects in logistics, manufacturing process leading to higher margins.
 
* Moderate scale of operations and established relations with customers: 
The revenue of the company is moderate at about Rs 158 crore for 9 months ending December 2019. This was on account of established relations with customers resulting in repeat and steady orders.
 
Weaknesses:
* Below-average financial risk profile:
CFL's financial risk profile is constrained by moderate net worth leading to an aggressive gearing as on 31 March, 2019. Interest coverage was average at 2.45 times for 9 months ending December 2019. The metrics are also supported by one-time non-operating income from sale of asset in fiscal year 2020, the proceeds of which were used to retire the entire long term debt as on 31st March 2020. Post that, the company has however taken a new Covid term loan of Rs 5 cr.
 
* Presence in a highly fragmented industry:
Intense competition, mainly from unorganised players in India and from entities in Bangladesh and Southeast Asia, continues to constrain business risk profile.
Liquidity Adequate

CFL has adequate liquidity driven by expected cash accruals of more than Rs 4 crore per annum in the medium term. CFL also has access to packing credit limits of Rs 30 crores, utilized to the tune of 73% on an average over the 12 months ended January 2020. The company is expected to have long term repayment obligations to the tune of Rs 1 ' 3 crore. CRISIL expects internal accruals and cash & cash equivalents to be sufficient to meet its repayment obligations.

Outlook: Stable

CRISIL believes CFL's credit risk profile will remain constrained over medium term on account of its weak financial risk profile.
 
Rating Sensitivity factors:
Upward factors:
* Strong growth in revenue by 30 - 40% in the next two years while sustaining its improved operating profitability
* Improvement in financial risk profile
 
Downward factors:
* Deterioration in operating margins to below 2%
* Stretch in working capital cycle, owing to larger inventory or receivables of above 90 days.

About the Company

Incorporated as a private limited company in 1988 and later reconstituted as a public limited company in 2005, CFL is primarily engaged in manufacture and exports of woven cotton garments for men and women.
 
The company is listed on National Stock Exchange and BSE Ltd.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs.Cr 231 203.54
Profit After Tax (PAT) Rs.Cr 3 -1
PAT Margins % 1.3 -0.64
Adjusted Debt/Adjusted Networth Times -0.30 4.33
Interest coverage Times 2.28 1.43

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs Cr) Complexity Level Rating assigned with outlook
NA Export Packing Credit NA NA NA 30 NA CRISIL BB-/Stable
NA Letter of Credit NA NA NA 6.25 NA CRISIL A4+
NA Bank Guarantee NA NA NA 0.25 NA CRISIL A4+
NA Term Loan NA NA May 2023 5 NA CRISIL BB-/Stable
NA Foreign Exchange Forward NA NA NA 2.5 NA CRISIL BB-/Stable
NA Proposed Long Term Bank Loan Facility NA NA NA 28.51 NA CRISIL BB-/Stable
NA Foreign Bill Discounting NA NA NA 21 NA CRISIL BB-/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  87.01  CRISIL BB-/Stable/ CRISIL A4+  30-06-20  CRISIL BB-/Stable/ CRISIL A4+  19-03-19  CRISIL B+/Stable  23-07-18  CRISIL B-/Stable  29-09-17  CRISIL B-/Stable  CRISIL B-/Stable 
        26-05-20  CRISIL B+/Stable (Issuer Not Co-operating)*          19-09-17  CRISIL B-/Stable   
Non Fund-based Bank Facilities  LT/ST  6.50  CRISIL A4+  30-06-20  CRISIL A4+  19-03-19  CRISIL A4  23-07-18  CRISIL A4  29-09-17  CRISIL A4  CRISIL A4 
        26-05-20  CRISIL A4 (Issuer Not Co-operating)*          19-09-17  CRISIL A4   
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee .25 CRISIL A4+ Bank Guarantee .25 CRISIL A4+
Export Packing Credit 30 CRISIL BB-/Stable Export Packing Credit 30 CRISIL BB-/Stable
Foreign Bill Discounting 21 CRISIL BB-/Stable Foreign Bill Discounting 21 CRISIL BB-/Stable
Foreign Exchange Forward 2.5 CRISIL A4+ Foreign Exchange Forward 2.5 CRISIL A4+
Letter of Credit 6.25 CRISIL A4+ Letter of Credit 6.25 CRISIL A4+
Proposed Long Term Bank Loan Facility 28.51 CRISIL BB-/Stable Proposed Working Capital Facility 28.51 CRISIL BB-/Stable
Term Loan 5 CRISIL BB-/Stable Term Loan 5 CRISIL BB-/Stable
Total 93.51 -- Total 93.51 --
Links to related criteria
Assessing Information Adequacy Risk
CRISILs Approach to Financial Ratios
Rating Criteria for Cotton Textile Industry
CRISILs Approach to Recognising Default

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