Rating Rationale
July 01, 2022 | Mumbai
Chandana Brothers Textiles & Jewellers Private Limited
Rating migrated to 'CRISIL BBB / Stable'; rated amount enhanced for Bank Debt
 
Rating Action
Total Bank Loan Facilities RatedRs.200 Crore (Enhanced from Rs.100 Crore)
Long Term Rating&CRISIL BBB/Stable (Migrated from 'CRISIL BB+ / Stable ISSUER NOT COOPERATING*')
& *Issuer did not cooperate; based on best-available information
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

Due to inadequate information, CRISIL Ratings, in line with SEBI guidelines, had migrated the rating of Chandana Brothers Textiles & Jewellers Private Limited (CBTJ) to ‘CRISIL BB+/Stable Issuer Not Cooperating'. However, the management has subsequently started sharing requisite information, necessary for carrying out comprehensive review of the rating.  Consequently, CRISIL Ratings is migrating the rating on bank facilities of CBTJ from ‘CRISIL BB+/Stable Issuer Not Cooperating to ‘CRISIL BBB/Stable’.

 

The rating continues to reflect the established market position of CBTJ in the jewellery and textile retail industry in Telangana, backed by extensive experience of the promoter and strong brand name. The rating also factors in the above-average financial risk profile. These rating strengths are partially offset by the working capital-intensive operations and exposure to intense competition.

Analytical Approach

For arriving at its rating, CRISIL Ratings had earlier consolidated the business and financial risk profiles of CBTJ and CMR Textiles and Jewellers Pvt Ltd (CMR; formerly known as Chandana Brothers Shopping Mall Pvt Ltd). However, the current rating is based on the standalone financials of CBTJ, following a change in the ownership structure and management team. Mr Allaka Satyanarayana and his family members have now acquired the entire shareholding in CBTJ.

Key Rating Drivers & Detailed Description

Strengths:

  • Established market position in the retail segment in Telangana: CBTJ has an established market position in the jewellery and textile retail industry in Telangana, supported by extensive experience of its promoter and strong brand name. Turnover rose to Rs 1,085 crore in fiscal 2022 and is expected to improve may improve further in the medium term on back of incremental sales from the newly opened stores and better demand from existing stores. Operating margin too is likely to remain healthy at 3-4% in the medium term.

 

  • Above-average financial risk profile:  Financial risk profile marked by a healthy networth of Rs 158 crore as on March 31, 2022, which will improve in the medium term on the back of healthy accretion to reserve. Capital structure will continue to remain moderate with gearing around 1 time, considering the addition of new stores and the higher working capital debt. Interest coverage ratio should be adequate between 2 and 3 times over the medium term.

 

Weakness:

  • Exposure to intense competition: The retail segment is intensely competitive, marked by presence of several unorganised players and few large pan-India players. In key markets of Telangana, AP, Karnataka and Tamil Nadu, the company faces intense competition from groups such as RS Brothers, Kalamandir and JC Brothers. Sustenance of profitability will remain a key rating sensitivity factor over the medium term.

 

  • Working capital-intensive operations: The group has a large working capital requirement, marked by gross current assets of 130-150 days. It maintains high inventory of 130-150 days, mainly comprising stock of gold. Working capital management is partly aided by credit of 30-50 days offered by suppliers.

Liquidity: Adequate

Bank limit utilisation averaged around 95% for the 12 months ended March 31, 2022. Expected cash accrual of over Rs 18 crore should suffice to cover the term debt obligation of Rs 4-5 crore over the medium term. Current ratio expected to remain at above unity in the medium term.

Outlook Stable

CRISIL Ratings expects that the business risk profile of CBTJ would improve, driven by steady revenue growth and a stable operating margin.

Rating Sensitivity factors

Upward factors:

  • Improvement in revenue to 1200 crores while maintaining operating margin above 4%on sustained basis leading to higher cash accruals
  • Better liquidity with bank limit utilisation moderating to 75-80%

 

Downward factors:

  • Steep decline in revenue and operating margin (to below 3%)
  • Any major debt-funded capital expenditure or stretch in working capital cycle weakening the financial risk profile and liquidity

About the Company

Chandana Brothers Textiles and Jewellers Private Limited was incorporated in 2004 and is in the business of retailing of gold jewelry and textiles. The company is mainly operating in Telangana where it has its majority of retail stores. The company is promoted by Allaka Satyanarayana (son in law of Mr. Chandana Mohan Rao, founder of Chandana Brothers group) and Allaka Suneetha Kumari.

Key Financial Indicators

As on / for the period ended March 31

 

2022*

2021

Operating income

Rs crore

1,084.43

735.69

Reported profit after tax

Rs crore

14.13

13.13

PAT margin

%

1.30

1.80

Adjusted debt/adjusted networth

Times

1.08

0.69

Interest coverage

Times

3.02

3.21

*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of

allotment

Coupon
rate (%)

Maturity

date

Issue size
(Rs crore)

Complexity

level

Rating assigned 
with outlook

NA

Cash Credit

NA

NA

NA

100

NA

CRISIL BBB/Stable

NA

Cash Credit

NA

NA

NA

47

NA

CRISIL BBB/Stable

NA

Cash Credit

NA

NA

NA

10

NA

CRISIL BBB/Stable

NA

Long Term Loan

NA

NA

May-26

15

NA

CRISIL BBB/Stable

NA

Long Term Loan

NA

NA

Mar-23

4

NA

CRISIL BBB/Stable

NA

Long Term Loan

NA

NA

Sep-23

1.97

NA

CRISIL BBB/Stable

NA

Proposed Cash Credit Limit

NA

NA

NA

22.03

NA

CRISIL BBB/Stable

Annexure - Rating History for last 3 Years
  Current 2022 (History) 2021  2020  2019  Start of 2019
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 200.0 CRISIL BBB/Stable 06-06-22 CRISIL BB+ /Stable(Issuer Not Cooperating)* 30-03-21 CRISIL BBB+/Stable 24-03-20 CRISIL BBB+/Negative 29-06-19 CRISIL BBB+/Stable CRISIL A3+ / CRISIL BBB/Positive
All amounts are in Rs.Cr.
* - Issuer did not cooperate; based on best-available information
 
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 100 HDFC Bank Limited CRISIL BBB/Stable
Cash Credit 47 HDFC Bank Limited CRISIL BBB/Stable
Cash Credit 10 Canara Bank CRISIL BBB/Stable
Long Term Loan 15 HDFC Bank Limited CRISIL BBB/Stable
Long Term Loan 4 HDFC Bank Limited CRISIL BBB/Stable
Long Term Loan 1.97 Canara Bank CRISIL BBB/Stable
Proposed Cash Credit Limit 22.03 Not Applicable CRISIL BBB/Stable

This Annexure has been updated on 01-Jul-2022 in line with the lender-wise facility details as on 01-Jul-2022 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Bank Loan Ratings
Criteria for rating trading companies
CRISILs Approach to Financial Ratios
Rating Criteria for Retailing Industry

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