Rating Rationale
May 27, 2020 | Mumbai
Cheviot Co Ltd
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.34 Crore
Long Term Rating CRISIL A+/Stable (Reaffirmed)
Short Term Rating CRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL A+/Stable/CRISIL A1+' ratings on the bank facilities of Cheviot Co Ltd (CCL).
 
The ratings continue to reflect strong business and financial risk profiles. These strengths are partially offset by exposure to risks related to the regulated nature of the jute industry and easy availability of cheaper substitutes.
 
Operating performance in fiscal 2021 is likely to be impacted by the measures taken by the central and various state governments towards containment of Covid-19. Measures include temporary closure of non-critical establishments and inter-state transportation, along with severe restrictions on travel and visiting areas of mass gatherings. The manufacturing process was shut down from March 23, 2020. However, some relief has been provided by government to the industry which can now operate with small number of workers,. Therefore, CCL from May 04, 2020 has resumed its operations.
 
There has been disruption in the supply chain in India, and sales volume may be affected adversely due to the global decline in demand if the pandemic prolongs further. As these measures are imposed at a broader level and across sectors, they are expected to impact the business risk profile of the company. The ability to revert back to operational stability and any relief measures given by the government will be key monitorables. Any further disruption in operations, however, will be supported by the healthy financial risk profile, particularly liquidity.

Key Rating Drivers & Detailed Description
Strengths:
* Strong financial risk profile
The networth was robust at Rs 460 crore as on March 31, 2019 (including revaluation of Rs 61.8 crore) and estimated at around Rs 500 crore as on March 31, 2020. It has increased from Rs 408.13 crore as on March 31, 2018, supported by healthy accretion to reserves due to sizeable revenue and healthy operating profitability margin. The margin increased to 14.26% in fiscal 2019 from 15.06% in fiscal 2018. The peak gearing over the past five fiscals was low, at 0.05 time as on March 31, 2015, and estimated 0.01 time as on March 31, 2020, due to healthy cash accrual, limited working capital requirement, and low debt-funded capital expenditure (capex). Capex for technology upgrade and replacement of old machinery is generally through internal funding. Moreover, modernisation of facilities enhances productivity and increases cash generating ability.
 
* Robust business risk profile
The business risk profile is supported by a diversified product profile, wide reach, healthy operating efficiency, and the experience of the promoters. Since the current promoter-family took over the company in 1976, it started manufacturing various speciality jute products such as yarn and superior-quality hessian and fabrics. This diversifies revenue and limits the risk of any one product becoming obsolete. Besides processing jute, the company produces high-yielding, value-added products such as yarn, hessian, and superior hessian cloth. Its yarn and superior hessian have wide acceptance in the international market, and generate high profitability. The business risk profile should remain healthy over the medium term, driven by a strong market position, an increasing awareness for eco-friendly products, a diversified product profile, and a wide distribution network.
 
* Efficient working capital management: Gross current assets were moderate at 129 days as on March 31, 2019 (121 days a year earlier), owing to receivables and inventory of 30 days and 97 days, respectively, with negligible credit of 9 days from suppliers. The working capital cycle is estimated to have increased slightly in fiscal 2020 due to the lockdown in March 2020.
  
Weakness:
* Exposure to risks related to the regulated nature of the jute industry and easy availability of cheaper substitutes
The domestic jute industry is highly regulated by the Government of India, especially in key areas such as pricing and trading. Minimum support price (MSP) for raw jute has been announced by the Cabinet Committee on Economic Affairs to prop up jute prices and ensure security for farmers. The MSP, which varies from state to state and with jute variety, influences the end-price of products. Also, the government, under the Jute Packaging Material (compulsory use in packaging commodities) Act, 1987 (JPMA), has made it mandatory to use 90% of jute bags for packaging food grains for consignments of 10-100 kilogram (kg), and 20% of jute bags for packaging sugar for a consignment of 25-100 kg. This regulation is the key growth driver for the jute industry. Consumer packs of 25 kg and below for sugar, 10 kg and below for food grains, and packaging for export of commodities are exempted from this act. Regulated nature of the industry makes the company susceptible to any change in policies.
Liquidity Strong

Liquidity will continue to be supported by investments in debt and equity, and an unencumbered cash balance.  As on March 31, 2020, the unencumbered cash balance was around Rs 8 crore (Rs 8.93 crore as on March 31, 2018), and investments around Rs 284 crore (Rs 277 crore) in debt and equity mutual funds, government securities, equities of listed companies, and gold exchange-traded funds. These investments are not likely to be liquidated over the medium term as per management plans. Total investments are estimated to increase over the medium term as demand improves. Capex plans entail an outgo of around Rs 10 crore in fiscal 2021, to be funded through current cash accrual without hurting liquidity. Cash accrual is expected to dip to Rs 33-34 crore in fiscal 2021 due to a decline in exports, which yield better profits. Thereafter, with recovery in the overall industry, cash accrual should improve to previous levels of around Rs 47 crore per fiscal. The current ratio was adequate, estimated at 10-15 times at the end of fiscals 2019 and 2020.

Outlook: Stable

CRISIL believes CCL will continue to benefit from the experience of the promoters, diversified product profile, and wide distribution network, and maintain a strong financial risk profile.

Rating Sensitivity factors
Upward factors
* Improvement in revenue to above Rs 450 crore per fiscal while sustaining profitability
* Further build-up of liquid funds along with an increase in safe investments
 
Downward factors
* A decline in revenue to below Rs 300 crore per fiscal and in the operating profitability margin to below 10%
* A stretch in the working capital cycle, leading to weakening of liquidity
* Any increase in long-term investment in risky avenues
About the Company

Incorporated in 1897, CCL is the flagship company of the Cheviot group, which has interests in the jute, tea, and leather businesses. The company got its current name in 1976, when Mr B D Kanoria took it over. Currently, his son Mr H V Kanoria is the chairman and managing director. CCL manufactures and exports high-value, non-traditional, diversified jute yarn and fabric, such as precision fine jute yarn, sacking cloth, hessian cloth and bags, sacking bags (for packing food grain and other allied purposes), 4-36 pound jute yarn and superior hessian cloth. It has two manufacturing units in West Bengal: at Budge-Budge and Falta Special Economic Zone (an export-oriented unit). The company generates 30-35% of revenue from exports. It also has a captive power plant with an installed capacity of 3.14 megawatt; power requirement is, however, sourced from CESC Ltd, and the captive plant is used as a stand-by arrangement.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 394.62 375.52
Profit after tax (PAT) Rs crore 49.88 53.8
PAT margin % 12.64 14.33
Adjusted debt/adjusted networth Times 0 0.01
Interest coverage Times 75.76 78.42

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of
Allotment
Coupon
Rate (%)
Maturity
Date
Issue Size
(Rs..Cr)
Rating Assigned
with Outlook
NA Cash Credit NA NA NA 10 CRISIL A+/Stable
NA Letter of Credit NA NA NA 15 CRISIL A1+
NA Short Term Loan NA NA NA 7 CRISIL A1+
NA Long Term Loan NA NA Apr-23 1 CRISIL A+/Stable
NA Long Term Loan NA NA Sep-20 0.15 CRISIL A+/Stable
NA Proposed Term Loan NA NA NA 0.85 CRISIL A+/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  19.00  CRISIL A+/Stable/ CRISIL A1+  19-05-20  CRISIL A+/Stable/ CRISIL A1+  11-06-19  CRISIL A+/Stable  13-08-18  CRISIL A+/Stable  28-07-17  CRISIL A+/Stable/ CRISIL A1+  CRISIL A+/Stable/ CRISIL A1+ 
Non Fund-based Bank Facilities  LT/ST  15.00  CRISIL A1+  19-05-20  CRISIL A1+  11-06-19  CRISIL A1+  13-08-18  CRISIL A1+  28-07-17  CRISIL A1+  CRISIL A1+ 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 10 CRISIL A+/Stable Cash Credit 10 CRISIL A+/Stable
Letter of Credit 15 CRISIL A1+ Letter of Credit 15 CRISIL A1+
Long Term Loan 1.15 CRISIL A+/Stable Long Term Loan .65 CRISIL A+/Stable
Proposed Term Loan .85 CRISIL A+/Stable Proposed Short Term Bank Loan Facility 8.35 CRISIL A1+
Short Term Loan 7 CRISIL A1+ -- 0 --
Total 34 -- Total 34 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for rating short term debt

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