Rating Rationale
April 18, 2018 | Mumbai
Cinevista Limited
'CRISIL B+/Stable' assigned to bank debt
 
Rating Action
Total Bank Loan Facilities Rated Rs.22 Crore
Long Term Rating CRISIL B+/Stable (Assigned)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has assigned its 'CRISIL B+/Stable' ratings to the long term bank facilities of Cinevista Limited (Cinevista).
 
The rating reflects weak debt protection metrics, large working capital requirements and susceptibility of its revenue profile to the risks inherent in production. These weaknesses are partially offset by promoter's extensive experience in the media and entertainment industry.

Key Rating Drivers & Detailed Description
Weakness
* Weak debt protection metrics: Debt protection metrics is weak with net cash accrual to total debt (NCATD) and interest coverage ratios of 0.04 and 0.8 times, respectively, for fiscal 2017, estimated to be at similar levels for fiscal 2018. The debt protection measures to remain are expected to improve over the medium term with increase in revenues.
 
* Large working capital requirements: Cinevista has large working capital requirements, with gross current assets at more than a year as on March 31, 2017. This is mainly because of large debtors of 210 days and inventory of 622 days. CRISIL believes that Cinevista will continue to have large working capital requirements with increase in its scale of operations over the medium term.   
 
* Exposure to risks inherent in TV content production: Cinevista is exposed to the risk of changing viewership preferences and time or cost overruns in production, availability. Moreover, attraction, and retention of creative talent and artistes are challenging tasks in the TV content production business.
 
Strengths
* Extensive experience of promoters: Promoters have experience of more than 30 years in the media and entertainment business. Cinevista has produced more than 65 TV serials till date. Over the past few years, Cinevista has established healthy relationships with channel broadcasters and artists. Fund support from promoters also support the company's liquidity.
Outlook: Stable

CRISIL believes that Cinevista will maintain its business risk profile on the back of the industry experience of its promoters. The outlook may be revised to 'Positive' if significant increase in revenues or profitability, while improving working capital cycle, leads to better financial risk profile. Conversely, the outlook may be revised to 'Negative' if decline in revenues or margins, or delays in debtor realisations leads to stretch in working capital cycle, impacting its financial risk profile.

About the Company

Cinevista, incorporated in 1993 by Mr. Prem Kishan Malhotra and Mr. Sunil Mehta, is engaged in production of television serials and commercial advertisements. The company currently has one serial on air and is planning to launch 3 new serials in fiscal 2019. It also owns a studio in Kanjurmarg, Mumbai. The company is listed on the Bombay and National Stock Exchanges.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs. Cr. 24.8 40.55
Profit After Tax Rs. Cr. 0.16 0.04
PAT Margins % 0.6 0.1
Adjusted Debt/Adjusted Net worth Times 0.95 0.67
Interest coverage Times 0.73 1.51

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size
(Rs cr)
Rating assigned
with outlook
NA Term Loan NA NA Data Awaited 6 CRISIL B+/Stable
NA Cash Credit NA NA NA 14.5 CRISIL B+/Stable
NA Proposed Cash Credit Limit NA NA NA 1.5 CRISIL B+/Stable
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  22  CRISIL B+/Stable    --    --    --    --  -- 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Term Loan 6 CRISIL B+/Stable -- 0 --
Cash Credit 14.5 CRISIL B+/Stable -- 0 --
Proposed Cash Credit Limit 1.5 CRISIL B+/Stable -- 0 --
Total 22 -- Total 0 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
The Rating Process

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