Rating Rationale
July 21, 2020 | Mumbai
Control Print Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.50 Crore
Long Term Rating CRISIL A-/Stable (Reaffirmed)
Short Term Rating CRISIL A2+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL A-/Stable/CRISIL A2+' ratings on the bank facilities of Control Print Limited (CPL; part of the Control Print group).
 
The ratings continue to reflect the extensive experience of the promoter in the industrial printer industry, and CPL's established market position, healthy profitability and adequate financial risk profile. These strengths are partially offset by large working capital requirement and modest scale of operations.
 
The lockdown and other measures taken by the central and state governments towards containment of the Covid-19 pandemic are expected to have only a moderate impact on the business risk profile of CPL. Its operations were disrupted in the months of March and April 2020, because of the lockdown. However, after commencing its operations in May 2020, the scale of operations have improved significantly. Scale is currently around 70% of the pre-pandemic level, and is likely to further improve over the coming quarters, sustaining the overall credit profile of CPL.

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of CPL and its wholly owned subsidiary, Liberty Chemicals Pvt Ltd (LCPL). This is because LCPL is a wholly owned subsidiary of CPL and there are operational and financial linkages between the two companies.
 
Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths
* Established market position and extensive experience of the promoter: The group's brand, Control Print, has a strong recall in the domestic industrial printer market as the promoter has 25 years' experience in the segment. It also has established relationships with reputed clientele such as Hindustan Unilever Ltd, Britannia Industries Ltd, Tata Steel Ltd, and ACC Ltd. This is reflected in estimated revenue growth of 11.5% (compound annual growth rate) over the five fiscals through 2020.
 
* Healthy profitability: Operating margin is at 23.6% in fiscal 2020 (22.8% in fiscal 2019).  While operating margin is likely to be under pressure in fiscal 2021, because of subdued revenue growth, it is likely to be partially compensated by higher revenue contribution from the consumables segment, which has better margin. The margin is expected to be 23-25% over the medium term, backed by growth in revenue expected from fiscal 2022, leading to economies of scale and greater contribution from high-margin consumables. CPL's operating margin is expected to remain healthy over the medium term.
 
* Robust financial risk profile: Networth and total outside liabilities to adjusted networth ratio are estimated to be healthy at Rs 184.2 crore and 0.3 time, respectively, as on March 31, 2020. Debt protection metrics are expected to remain strong in the absence of any significant debt expected over the medium term. Net cash accrual in fiscal 2020 declined to Rs 12.66 core on account of higher dividend payout. It is likely to improve over the medium term. Overall financial risk profile is expected to remain healthy over the medium term.
 
Weaknesses
* Large working capital requirement: CPL's operations are working capital intensive as indicated by high gross current assets of 268 days as of March 2020. This is primarily on account of high inventory level of around 155 days. While disruptions are expected in the working capital cycle because of the pandemic, it is likely to stabilise over the coming quarters. Operations are expected to remain working capital intensive over the medium term, and may continue to be funded by internal accrual, minimising bank limit utilisation.
 
* Moderate scale of operations and intense competition from multinational companies: CPL has moderate scale of operations as indicated by estimated turnover of Rs 194.9 crore for fiscal 2020. The Indian industrial printer market is dominated by Videojet India Pvt Ltd, Domino Printech India Pvt Ltd, Markem-Imaje India Pvt Ltd and CPL. Multinational companies (MNCs) have carved a market for themselves and have established their position in the organised market. CPL, with its moderate revenue, and relatively smaller market share, has limited bargaining power compared to its rivals, leading to relatively lower margin. Furthermore, being global players, MNCs have better reputation and are able to earn superior margin compared to CPL. CRISIL believes the moderate scale of operations and intense competition from MNCs will continue to constrain the business risk profile of CPL over the medium term.
Liquidity Strong

Net cash accrual is estimated to be Rs 12.66 crore in fiscal 2020, and is likely to be around Rs 17-23 crore per fiscal over the medium term. There is no maturing debt and capex is expected at Rs 10-15 crore over the medium term. Operations are working capital intensive, funded by internal accrual, resulting in unutilised bank limit of around Rs 47 crore, over the 12 months through March 2019. Liquid assets are estimated at around Rs 14 crore as of March 2020, providing additional liquidity cushion.

Outlook: Stable

CRISIL believes CPL's business and financial risk profiles will benefit from its established market position, diversified clientele and new product launches.

Rating Sensitivity Factors
Upward factors
* Significant gain in market share, strengthening its market position and higher contribution from new products improving revenue and profitability, leading to net cash accrual of Rs 35-40 crore
* Improvement in the working capital cycle with inventory levels lowering to below 100 days and efficient receivables management coupled with sustained financial risk profile

Downward factors
* Sustained decline of 15-20% in revenue and subdued profitability weakening net cash accrual
* Stretch in the working capital cycle or large debt-funded capital expenditure (capex) or sustained material decline in return on capital employed, weakening the financial risk profile.

About the Group

Set up 1991 in Mumbai by Mr Basant Kabra, CPL manufactures industrial printers and consumables such as ink and spares, and also provides maintenance services. The company is listed on the Bombay Stock Exchange and National Stock Exchange. While sale of printers contributes 20-30% of total revenue, income from consumables and servicing account for the remaining 70-80%.

Key Financial Indicators
Particulars Unit 2020 2019
Reported revenue Rs crore 196.06 175.43
Reported profit after tax (PAT) Rs crore 26.34 29.75
PAT margin % 13.4 16.9
Adjusted debt/adjusted networth Times NA NA
Interest coverage Times 54.1 150.8

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
 ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Complexity Levels Issue
Size
(Rs.Crore)
Rating Assigned  with Outlook
NA Cash Credit NA NA NA NA 47 CRISIL A-/Stable
NA Letter of Credit NA NA NA NA 3 CRISIL A2+
 
Annexure - List of Entities Consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Control Print Ltd Full consolidation Liberty Chemicals Pvt Ltd is a wholly owned subsidiary of CPL and there are operational and financial linkages between the two companies.
Liberty Chemicals Pvt Ltd Full consolidation Liberty Chemicals Pvt Ltd is a wholly owned subsidiary of CPL and there are operational and financial linkages between the two companies.
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  47.00  CRISIL A-/Stable      02-05-19  CRISIL A-/Stable  29-03-18  CRISIL A-/Stable  10-02-17  CRISIL BBB+/Stable  Suspended 
                27-03-18  CRISIL A-/Stable       
Non Fund-based Bank Facilities  LT/ST  3.00  CRISIL A2+      02-05-19  CRISIL A2+  29-03-18  CRISIL A2+  10-02-17  CRISIL A2  Suspended 
                27-03-18  CRISIL A2+       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 47 CRISIL A-/Stable Cash Credit 47 CRISIL A-/Stable
Letter of Credit 3 CRISIL A2+ Letter of Credit 3 CRISIL A2+
Total 50 -- Total 50 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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