Rating Rationale
January 11, 2021 | Mumbai
Crayon Software Experts India Private Limited
'CRISIL BBB+ / Stable' assigned to Bank Debt
 
Rating Action
Total Bank Loan Facilities RatedRs.65 Crore
Long Term RatingCRISIL BBB+/Stable (Assigned)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has assigned its CRISIL BBB+/Stable rating to the long-term bank facilities of Crayon Software Experts India Private Limited (CSEIPL).

 

The rating reflects strong support from its parent, Crayon Group Holding ASA (CGHA), established market position in software distribution business and moderate working capital requirements. These strengths are partially offset by its exposure to intensely competitive software trading industry, vendor concentration risks and its aggressive capital structure.

Analytical Approach

The ratings of CSEIPL factor in support expected from its parent CGHA. CRISIL Ratings believes that CSEIPL will, in case of exigencies, receive distress support from its parent for timely repayment of debt obligations, considering both CSEIPL and the parent operate in business of software distribution. Besides, CGHA has 100% shareholding and has provided financial support by securing CSEIPL’s working capital limits in IndusInd Bank through standby letter of credit (SBLC) from its bank, Danske Bank. CSEIPL also receives managerial support from the parent.

Key Rating Drivers & Detailed Description

Strengths:

  • Strong support from parent: CGHA has been in the business for over 2 decades and has presence across Nordic countries, Europe, Middle East, Africa and Asia-Pacific region with services that include software & cloud services, software asset management (SAM), and consulting services. Hence, CSEIPL benefits from established associations of its parent with many software entities across geographies. It also receives managerial support from its parent with 2 of its 3 directors based out of Norway. Further, CSEIPL benefits from financial support provided by the parent as its working capital limits are secured through SBLC provided by parent’s bank.

 

  • Established position in the software distribution business: CSEIPL is a prominent software vendor in India, and has strong associations with major software producers such as Microsoft, AWS, Oracle, IBM, VMware and Red Hat and also has strong relationships with its customers,leading to repeat business. This has led to steady increase in revenue from Rs 240.47 crore in fiscal 2017 to Rs 874.01 crore in fiscal 2020.

 

  • Moderate working capital requirements: Its moderate working capital management is reflected in its gross current assets (GCA) 100-133 days over the three fiscals ended March 31, 2020. It extends credit of around 3 months to its customers while the inventory is low due to the nature of its business. Additionally, its ability to stretch its creditors to around 2 months leads to moderate working capital requirements.

 

Weaknesses:

  • Exposure to intensely competitive software distribution industry: CSEIPL operates in an intensely competitive industry as the software distribution business is fragmented. This leads to stiff pricing competition in order to garner higher volumes. Furthermore, agreements with software vendors are non-exclusive, which leads to higher competition. Moreover, the operating margin has been in the range 1.5-2.0% over the three fiscals through 2020 because of limited value addition.

 

  • Exposure to vendor concentration risks: CSEIPL has significant vendor concentration risk as Microsoft accounts for around 85% of sales. Hence any changes in policy of Microsoft, with respect to credit period, margin and sales policy may significantly impact CSEIPL’s business.

 

  • Aggressive capital structure: CSEIPL has a aggressive capital structure marked by total outside liabilities to adjusted networth of 3.88 times as on March 31, 2020. The capital structure is expected to improve with steady accretion to reserves.

Liquidity: Adequate

Liquidity remains adequate, marked by healthy cash generation and moderate bank limit utilization. Cash accrual of Rs 10-11 crore per fiscal in fiscals 2021 and 2022 are expected against which it does not have any repayment obligations. Fund-based bank limit of Rs 71 crore was utilized moderately at an average of 69% during the 12 months through November 2020. It had cash and cash equivalents, outstanding at Rs 20.8 crore as on March 31, 2020. CRISIL expects internal accruals, cash and cash equivalents and unutilized bank lines to be sufficient to meet its incremental working capital requirements.

Outlook: Stable

CRISIL Ratings believes CSEIPL will continue to benefit over the medium term from its longstanding relationships with principals and customers.

Rating Sensitivity factors

Upward factors

  • Sustained improvement in scale of operations along with stable operating margin leading to net cash accrual of over Rs 15 crore
  • Improvement in working capital cycle, while sustaining the financial risk profile leading to improved liquidity

 

Downward factors

  • Deterioration in scale of operations and profitability below 1.5% leading to cash accrual of less than Rs 5 crore
  • Any significant change in global strategy of parent CGHA or any downward revision in CRISIL’s view on the credit profile of CGHA which could impact the business risk profile of CSEIPL

About the Company

Incorporated in 2014, CSEIPL is a Mumbai-based company engaged in the business of trading of software license and SAM. It is a software distributer for companies such as Microsoft, AWS, Oracle, IBM, VMware and Red Hat. It is a wholly own subsidiary of CGHA, Norway and day-to-day operations are managed by Mr. Vikas Bhonsle (CEO).

Key Financial Indicators

Particulars

Unit

2020

2019

Revenue

Rs crore

874.01

555.67

Profit after tax (PAT)

Rs crore

9.49

4.36

PAT margin

%

1.09

0.78

Adjusted debt/adjusted networth

Times

0.78

0.85

Interest coverage

Times

2.51

1.60

 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of allotment

Coupon
rate (%)

Maturity date

Issue size
(Rs crore)

Complexity Levels

Rating assigned 

with outlook

NA

Cash Credit

NA

NA

NA

25

NA

CRISIL BBB+/Stable

NA

Inventory Funding Facility

NA

NA

NA

40

NA

CRISIL BBB+/Stable

 

Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 65.0 CRISIL BBB+/Stable   --   --   --   -- --
All amounts are in Rs.Cr.
 
 
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 25 CRISIL BBB+/Stable - - -
Inventory Funding Facility 40 CRISIL BBB+/Stable - - -
Total 65 - Total 0 -
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
The Rating Process

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