Rating Rationale
September 08, 2017 | Mumbai
D-Link India Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.10 Crore
Long Term Rating CRISIL A/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its rating on the bank facility of D-Link India Limited (D-Link) at 'CRISIL A/Stable.'

The rating reaffirmation takes into account the company's recent performance. D-link's revenues declined by 38% year-on-year in first quarter of fiscal 2018, primarily on account of destocking before the introduction of the goods and service tax (GST) leading to lower offtake by its key distributors. As a result of lower operating leverage, D-link reported operating loss of Rs 15.5 crore in the quarter ended June 30, 2017, compared to operating profit of Rs 2 crore corresponding period of previous fiscal. CRISIL believes D-link's performance will recover in second quarter of fiscal 2018 due to pent up demand of first quarter and healthy demand outlook for D-link's products. CRISIL expects revenues of D-link in fiscal 2018 to marginally decline compared to fiscal 2017 revenues despite expected healthy volume growth due to downward price revision by the company. Operating profitability is expected to recover to 4% for fiscal 2018. Cash losses in first quarter of fiscal 2018 also resulted in increase in short term borrowings to Rs 11.5 crore as on June 30, 2017. Financial risk profile of the company is expected to remain comfortable with nil dependence on long term loans, expected reduction in short term debt and healthy cash generation in the medium term. Recovery in operating profitability and growth remain key monitorables.

The rating reflects established market position and strong distribution network across India and healthy financial risk profile, marked by comfortable networth and negligible debt. These rating strengths are partially offset by exposure to intense competition in the networking industry, resulting in low profitability, and vulnerability to volatile foreign exchange rates.

Analytical Approach

Goodwill, as a result of acquisition of Team F1, is being amortised over five years from the effective date of acquisition. 

Key Rating Drivers & Detailed Description
Strengths
* Established market position and strong distribution network across India:
D-Link is the market leader in shipment of switches and WLAN products, with a market share of around 30% and 40%, respectively in these segments respectively.

* Healthy financial risk profile
Networth was comfortable around Rs 165 crore as on March 31, 2017, with negligible debt, while the return on capital employed was also healthy around 15.5% for fiscal 2017.

Weakness
* Exposure to intense competition and risks inherent in the networking industry
D-Link mainly operates in the home and SME segments of the networking industry, where profitability is lower than that in the institutional sales segment. The latter is dominated by CISCO India, a large and well-entrenched player. Profitability in the retail segment is constrained by intense competition and the commoditised nature of products.
Outlook: Stable

CRISIL believes the business risk profile will continue to benefit from the strong market position of the company, diversified range of offerings relating to networking equipment, and the successful product launches.

Upside scenario
* Significant and sustained improvement in revenue and profitability
* Stable capital structure

Downside scenario
* Delay in recovery of revenue growth and profitability (operating margin below 3.5%) due to intense competition
* Weakening of capital structure

About the Company

D-Link, which was incorporated in 2008, as a step-down subsidiary of D-Link Corp, mainly markets and distributes networking products of the latter, in India. The product suite comprises network switches, wireless local area networks, routers, modems, storage devices, and cameras. In 2010, D-Link began marketing structured cabling products, which are procured externally.

In January 2014, D-Link acquired Team F1, a US-based company that specialises in providing network and security software for embedded devices. The consideration for the acquisition was in the form of D-Link's equity shares, which resulted in D-Link Corp's equity stake in D-Link reducing to 51% from 60%.

D-Link Corp, set up in 1986, is a multinational company that designs, markets, and manufactures networking equipment, with marketing presence across over 100 countries.

D-Link, on a consolidated basis, reported a profit after tax (PAT) of Rs 15 crore on net sales of Rs 716 crore for fiscal 2016, vis-a-vis Rs 21 crore and Rs 721.3 crore in the previous fiscal.

For the 3 months ended June 30, 2017, at a standalone level, D-Link reported a net loss of of Rs 10.6 crore on net sales of Rs 93 crore, against Rs 1.17 crore and Rs 151.2 crore for the corresponding period of the previous fiscal.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs. Cr. 716  721 
Profit After Tax Rs. Cr. 15  21 
PAT Margins % 2.0 3.0
Adjusted Debt/Adjusted Net worth Times   0.07 0.0 
Interest coverage Times 56.71 189.44 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs.Crore) Rating assigned with Outlook
NA Cash credit & working capital demand loan NA NA NA 10 CRISIL A/Stable
Annexure - Rating History for last 3 Years
  Current 2017 (History) 2016  2015  2014  Start of 2014
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  10  CRISIL A/Stable    No Rating Change    No Rating Change    No Rating Change    No Rating Change  CRISIL A/Stable 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit & Working Capital demand loan 10 CRISIL A/Stable Cash Credit & Working Capital demand loan 10 CRISIL A/Stable
Total 10 -- Total 10 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for Consolidation
Criteria for Notching up Stand Alone Ratings of Companies based on Parent Support

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