Rating Rationale
October 31, 2017 | Mumbai
Dev Priya Papers Private Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.26.75 Crore
Long Term Rating CRISIL BBB/Stable (Reaffirmed)
Short Term Rating CRISIL A3+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its ratings on the bank facilities of Dev Priya Papers Pvt Ltd (DPPPL) at 'CRISIL BBB/Stable/CRISIL A3+'.
 
The business risk profile of the company is comfortable marked by moderate revenue base and the expectation of the sustenance of the growth momentum supported by increasing distribution network, established relationship with reputed clientele and moderate capacity utilization. The operating margins are expected to sustain at above average levels at around 10.5-11% supported by the recent capital expenditure incurred towards the up-gradation of the machines which is expected to lead to cost efficiency.
 
The liquidity profile is adequate marked by generation of sufficient net cash accruals against the repayments and to fund the majority of the incremental working capital requirements and modular capital expenditure requirements thereby leading to a limited increase in the dependency on the bank borrowings. The bank limit utilization stood around 70% for 12 months through Aug 2017. Liquidity is expected to remain adequate in the absence of the significant capital expenditure requirements and need based fund support from the promoters in the form of unsecured loans.

Analytical Approach

CRISIL has changed its analytical approach for arriving at the ratings of DPPPL, and has considered its standalone business and financial risk profiles. CRISIL earlier had combined the business and financial risk profiles of DPPPL and its group company Dev Priya Industries Private Ltd (DPIPL) because both the entities have a common management, fungible funds indicated by need-based funding support to each other, and significant business synergies. Now the management has been separated and the financial fungibility ceases to exist.

Key Rating Drivers & Detailed Description
Strengths
* Healthy financial risk profile: The financial risk profile continues to remain healthy marked by healthy capital structure and debt protection metrics. With healthy profitability, sustenance of the working capital cycle and absence of any debt funded capital expenditure plans, the financial risk profile is expected to remain healthy over the medium term.
 
* Efficient working capital management: The working capital cycle is efficient marked by gross current assets (GCA) of 128 days as on March 31, 2017.
The company has established customers and its strong distribution network with almost 95 per cent of the sales closed through dealers. The company maintains raw material inventory of around 1 month which is order-backed. DPPPL sources 80 per cent of its raw material (waste paper) locally and the rest is imported from UK & the US with transactions being cash based. Going forward, the working capital cycle is expected to remain efficient over the medium term.
 
* Extensive experience of the promoters in the industrial paper industry, and the company's established distribution network: The Company's promoters have an established track record of more than 20 years in the industrial paper segment. They have successfully stabilized enhanced capacities since inception, leveraging their technical expertise. The healthy growth in revenues year on year is supported by successful implementation of capacity enhancement, growing distribution network, and healthy relationships with customers.  CRISIL believes that the company will continue to benefit over the medium term from the long-standing presence of its promoters in the paper industry, the established customer profile, and successful capacity enhancement.
 
Weakness
* Susceptibility of margins to volatility in raw material prices
The industrial paper manufacturers in India are exposed to the risk of volatility in waste paper prices, largely on account of intense competition in the industry. On account of competitive pressures, players face challenges in passing on increased costs to end users. In addition, the profitability of players (such as DPPPL) with power plants, is also exposed to fluctuation in the prices of coal. CRISIL believes that the company's business risk profile will remain constrained by exposure to the downturn in the paper industry. The rise in the prices of duplex paper over that of waste paper is expected to be gradual, rendering the group's operating profitability susceptible to volatility in the prices of paper.
 
* Intense competition in the packaging industry: Competition from large and established players is intense in the fragmented packaging industry. This is because of low capital and technology requirements, and therefore, low entry barriers. Also, lead time to set up a unit is small at 12-18 months. Overcapacity and limited product differentiation add to competitive intensity.
Outlook: Stable

CRISIL believes that DPPPL will continue to benefit over the medium term from the extensive industry experience of its promoters and its established distribution network. The outlook may be revised to 'Positive' in case of significant improvement in operating efficiency and scale of operations leading to higher-than-expected cash accrual, while capital structure and working capital cycle are maintained. The outlook may be revised to 'Stable' if profitability comes under pressure, leading to lower-than-expected cash accrual, if the working capital cycle lengthens, or if larger-than-expected debt-funded capital expenditure (capex) weakens the financial risk profile.

About the Company

DPPPL manufactures duplex paper; it commenced operations in 1988. The company's manufacturing facility is in Meerut, Uttar Pradesh. It also owns a 12-megawatt power plant, the output of which is partly used for captive consumption and partly for consumption by DPIPL.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs. Cr. 160.01 146.76
Profit After Tax Rs. Cr. 7.04 7.64
PAT Margins % 4.4 5.2
Adjusted Debt/Adjusted Net worth Times 0.91 1.09
Interest coverage Times 4.22 3.63

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue Size
(Rs Crore)
Rating Assigned with Outlook
NA Bank Guarantee NA NA NA 2.5 CRISIL A3+
NA Cash Credit NA NA NA 9.0 CRISIL BBB/Stable
NA Letter of Credit NA NA NA 0.25 CRISIL A3+
NA Proposed Long Term Bank Loan Facility NA NA NA 7.0 CRISIL BBB/Stable
NA Term Loan NA NA NA 8.0 CRISIL BBB/Stable
Annexure - Rating History for last 3 Years
  Current 2017 (History) 2016  2015  2014  Start of 2014
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  24  CRISIL BBB/Stable    No Rating Change    No Rating Change  14-07-15  CRISIL BBB/Stable    No Rating Change  CRISIL BBB-/Stable 
Non Fund-based Bank Facilities  LT/ST  2.75  CRISIL A3+    No Rating Change    No Rating Change  14-07-15  CRISIL A3+    No Rating Change  CRISIL A3 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 2.5 CRISIL A3+ Bank Guarantee 2.5 CRISIL A3+
Cash Credit 9 CRISIL BBB/Stable Cash Credit 9 CRISIL BBB/Stable
Letter of Credit .25 CRISIL A3+ Letter of Credit .25 CRISIL A3+
Proposed Long Term Bank Loan Facility 7 CRISIL BBB/Stable Proposed Long Term Bank Loan Facility 8.75 CRISIL BBB/Stable
Term Loan 8 CRISIL BBB/Stable Term Loan 6.25 CRISIL BBB/Stable
Total 26.75 -- Total 26.75 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Paper Industry
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

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