Rating Rationale
April 14, 2021 | Mumbai
Enes Textile Mills
Rating reaffirmed at 'CRISIL A+ / Stable'
 
Rating Action
Total Bank Loan Facilities RatedRs.75 Crore
Long Term RatingCRISIL A+/Stable (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its CRISIL A+/Stable’ rating to the long-term bank facility of ENES Textile Mills (ENES).

 

The rating continues to reflect ENES’s strong market position in the men’s ethnic wear industry, supported by its flagship brand ‘RAMRAJ’ and its healthy financial risk profile. These strengths are partly offset by geographical concentration in revenue, susceptibility to intense competition and working capital intensive operations.

Key Rating Drivers & Detailed Description

Strengths:

  • Established market position in the men’s ethnic wear industry:  Enes’s flagship brand, Ramraj has a strong brand recall in South India, and is synonymous with ‘dhoti’ wear and other white garments. This has helped the firm post a healthy 11% compound annual growth rate in revenue over the past three fiscals, to around Rs 1300 crore in fiscal 2021. Operating margin is estimated to decline to around 18% vis-à-vis around 20% levels in earlier years on account of COVID lock down. The firm’s operation was impacted for about 2-3 months on account of COVID lock down. However, as the lock down was relaxed the firm’s revenue improved from June – 2020 and is estimated to be stable year on year for the fiscal 2021. With improving geographic reach and increasing contribution from new product offerings, ENES is expected to grow moderately while profitability shall continue to remain moderate. Revenue contribution from Exclusive brand outlet (EBO) is about 25% and is expected to improve supported by addition of new showrooms. Further, the three-decade-long experience of the promoters, and their understanding of market nuances will also support the business.

 

  • Healthy financial risk profile: Financial risk profile continues to be healthy marked by a strong networth of Rs 781 crore estimated as on March 31, 2021, and a healthy capital structure. Gearing was estimated at 0.03 time as on March 31, 2021, and should remain healthy in the medium term, aided by low debt and no large expansion plans. Debt protection metrics are robust, marked by Interest coverage and net cash accrual to adjusted debt of over 100 times and 20 times, respectively, for fiscal 2021.

 

Weaknesses:

  • Geographical concentration in revenue profile and susceptibility to intense competition: Tamil Nadu contributes to about 50% of ENES’ total revenue, thus leading to geographic concentration. However, increasing market share in other southern states has led to diversification of revenue and its reliance on Tamil Nadu market should come down over the medium term.

 

The ethnic wear market segment is highly fragmented with few organised and many unorganised players. ENES faces stiff competition from various players due to the fragmented nature of the industry, in addition multi-brand outlets (which account for over 60% of sales) with their private labels provide stiff competition to ENES.

 

CRISIL Ratings believes that ENES’s business risk profile shall remain constrained by intense competition and geographical concentration in revenue profile over the medium term.

 

  • Working capital intensive operations: Operations are working capital intensive, with gross current assets of over 100 days estimated as on March 31, 2021, due to moderate inventory level it maintains and credit offered to various channel partners. ENES derives more than 60% of its revenue from multi-branded outlets; however, strong brand recall and quick inventory turnover ensures timely realization of payment from channel partners within 45 days. Going forward, with expansion in geographic reach, working capital requirement is expected to elevate but shall remain moderate.

Liquidity: Strong

Liquidity is strong. Bank limit utilisation is low at around 17.58 percent for the past six months ended October 2020.  Cash accrual are estimated to be over Rs 100 crores against nil repayment obligation. In addition, it will be act as cushion to the liquidity of the company. Current ratio is healthy at 8.65 times on March 31, 2021. The firm maintains cash and bank balance of over Rs 100 crores which further aids its liquidity. The firm didn’t avail moratorium or COVID loan due to COVID lock down. Large capital withdrawal by partners impacting the liquidity of the firm shall be a key rating monitorable.

Outlook Stable

CRISIL Ratings believes ENES will continue to benefit from its strong market position in the men’s ethnic wear industry, and extensive experience of its partner.

Rating Sensitivity factors

Upward factors

  • Sustenance of net cash accrual of over 150 crores.
  • Improvement in scale of operations with diversification in its revenue profile and sustenance of working capital cycle.

 

Downward factors

  • Net cash accrual of less than 75 crores
  • Decline in scale of operations and stretch in working capital cycle

About the Firm:

Established in 1983, by Mr K R Nagaraj, ENES manufactures and retails men’s ethnic wear and inner wear under its flagship brand, Ramraj. The firm also has limited presence in western wear and women’s wear. Operations of the Tirupur (Tamil Nadu)-based firm are overseen by the managing partner, Mr K R Nagaraj.

Key Financial Indicators

As on / for the period ended March 31

 

2020

2019

Operating income

Rs crore

1,270.07

1,141.60

Reported profit after tax

Rs crore

187.27

157.96

PAT margins

%

14.74

13.84

Adjusted Debt/Adjusted Net worth

Times

0.03

0.02

Interest coverage

Times

100.88

281.89

 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of allotment

Coupon rate (%)

Maturity date

Issue size (Rs.cr)

Complexity Level

Rating assigned with outlook

NA

Cash Credit

NA

NA

NA

75

NA

CRISIL A+/Stable

 

Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 75.0 CRISIL A+/Stable   -- 31-01-20 CRISIL A+/Stable   -- 12-10-18 CRISIL A+/Stable --
All amounts are in Rs.Cr.
 
 
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 25 Axis Bank Limited CRISIL A+/Stable
Cash Credit 50 Axis Bank Limited CRISIL A+/Stable

This Annexure has been updated on 16-Dec-2021 in line with the lender-wise facility details as on 11-Dec-2021 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Bank Loan Ratings
Understanding CRISILs Ratings and Rating Scales
The Rating Process
Rating Criteria for Cotton Textile Industry

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