Rating Rationale
February 06, 2025 | Mumbai
Fsn Distribution Limited
Rating outlook revised to 'Stable'; Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.15 Crore
Long Term RatingCrisil A-/Stable (Outlook revised from 'Positive'; Rating Reaffirmed)
Note: None of the Directors on Crisil Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

Crisil Ratings has revised its outlook on the long-term bank facilities of Fsn Distribution Ltd (FDL; Formerly known as Fsn Distribution Private Limited) to Stable from Positive’, while reaffirming the rating at Crisil A-’ 

 

The revision in the outlook reflects weaker-than-expected standalone performance of FDL. Despite revenue growth, EBITDA losses widened in fiscal 2024 and is expected to continue to report losses for medium term. This is on account of high fixed costs of business development and executive expenses to onboard higher retailers. It will continue to be dependent on parent for funding its growth and working capital requirements.

 

The rating considers established market position of the parent, FSN E-Commerce Ventures Ltd (FSN; Crisil A/Stable’) in the e-commerce space and the financial support from it. These strengths are partially offset by exposure to risks related to initial stage of operations leading to operating losses and weak financial profile.

Analytical Approach

For arriving at the rating, Crisil Ratings has factored in support received from the parent, FSN. Crisil Ratings believes FDL will, in case of exigencies, receive distress support from its parent for timely debt repayment, considering FSN’s ownership of 100% stake in FDL, operational and managerial support from FSN, and corporate guarantee extended by FSN for FDL’s debt obligations.

 

Unsecured loans from FSN and Nykaa e-retail of Rs. 319.23 crore as on March 31, 2024, have been treated as neither debt nor equity, as these loans are expected to be retained in the business over the medium term.

Key Rating Drivers & Detailed Description

Strengths:

  • Established market position of parent in e-commerce space: FDL benefits from its parent’s strong market position in the beauty products trading business, backed by its established brand, Nykaa. Market position of the brand Nykaa enabled the company to launch its own platform, which helps in acquiring new Customers and ensuring timely delivery of products. Backed by its established presence in the beauty retail segment, FSN has expanded into business-to-business (B2B) sales of beauty products to retailers under FDL.

 

  • Financial support from the parent and other subsidiariesFSN and other subsidiaries has provided funds for business support to FDL by way of unsecured loans, leading to low external debt. Moreover, FDL’s bank debt is guaranteed by FSN, and the management has maintained stance to support the entity for all financial needs.

 

Weaknesses:

  • Nascent stage of operations leading to operating losses: FDL is yet to stabilize operations and display track record of profitable operations. The distribution/wholesale industry will have high fixed costs of business development and executive expenses to onboard higher retailers. Challenges faced by the company in achieving envisaged revenue growth and cash accrual could translate into pressure on the operating cash flow.

 

  • Weak Financial risk profile: High operating losses due to high operating costs has led to erosion in networth and subdued debt protection metrics. Improvement in operating margin or infusion of capital, while maintaining debt levels will remain a key monitorable.

Liquidity: Strong

FDL has strong liquidity available to it, driven by expectation of support from the parent, FSN, to provide need-based funding support on an ongoing basis and in case of exigencies. On a standalone basis, fund-based limit of Rs 40 crore was utilized 74% on average over the 12 months through November 2024. The company does not have any term debt obligation. Financial support from FSN and its subsidiaries, cash and equivalent and unutilized bank lines will be sufficient to meet working capital requirement.

Outlook: Stable

CRISIL Ratings believe that FDL will continue to benefit from the extensive experience of its promoter, and established relationships with Customers.

Rating sensitivity factors

Upward factors:

  • Upgrade in the credit rating of FSN by one notch could have a similar rating change on FDL
  • Sustained increase in revenue and positive operating margin

 

Downward factors:

  • Downgrade in the rating of FSN by one notch could have a similar rating change on FDL
  • Change in the support philosophy of FSN, leading to downward revision in the quantum and timing of support and hence the rating of FDL.

About the Company

Incorporated in 2022, FDL is a 100% subsidiary of FSN. The company undertakes distribution/wholesale of cosmetic products directly to retailers through its own website, and mobile app.

About the Group
FSN, incorporated in 2012 in Mumbai, is engaged in e-retailing of beauty and fashion products through three web portals: nykaa.com, nykaaman.com and nykaafashion.com. It also has 210 retail stores across India under the Nykaa brand as on September 30,2024. It manufactures private label beauty products under various brands- majorly Nykaa and Kay Beauty. The company is also engaged in online distribution business for retailers. The group has collaborated with some major international brands such as Charlotte Tilbury, Elf Cosmetics, Urban Decay, Foot Locker, Revolve, and Cider.
 

FSN is promoted by Mrs. Falguni Nayar and is managed by her along with her son, Mr. Anchit Nayar and her daughter, Ms. Adwaita Nayar. They are supported by professional management. FSN is listed on BSE and NSE

Key Financial Indicators

As on / for the period ended March 31

Unit

2024

2023

Operating income

Rs crore

360.56

162.50

Reported profit after tax (PAT)

Rs crore

-114.23

-76.85

PAT margin

%

-31.68

-47.29

Adjusted debt/adjusted networth

Times

-0.14

-0.27

Interest coverage

Times

-5.35

-13.14

Any other information: Not Applicable

Note on complexity levels of the rated instrument:
Crisil Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

Crisil Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the Crisil Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name Of Instrument Date Of Allotment Coupon Rate (%) Maturity Date Issue Size (Rs. Crore) Complexity Levels Rating Outstanding with Outlook
NA Cash Credit & Working Capital Demand Loan NA NA NA 15.00 NA Crisil A-/Stable
Annexure - Rating History for last 3 Years
  Current 2025 (History) 2024  2023  2022  Start of 2022
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 15.0 Crisil A-/Stable   -- 07-02-24 Crisil A-/Positive 16-03-23 Crisil A-/Stable   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit & Working Capital Demand Loan 15 Kotak Mahindra Bank Limited Crisil A-/Stable
Criteria Details
Links to related criteria
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Approach to Financial Ratios
Criteria for Notching up Stand Alone Ratings of Companies based on Parent Support

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