Rating Rationale
March 30, 2020 | Mumbai
Gala Global Products Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.5 Crore
Long Term Rating CRISIL BBB-/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BBB-/Stable' rating on the long-term bank facilities of Gala Global Products Limited (GGPL).
 
The rating continues to reflect the extensive experience of the promoters in the printing industry, a healthy relationship with a diversified customer base, and moderate financial risk profile. These rating strengths are partially offset by an average, though improving, scale of operations, modest profitability, working capital-intensive operations, and presence in a highly fragmented industry.

Key Rating Drivers & Detailed Description
Strengths: 
* Extensive industry experience of the promoters and healthy customer relationship: The promoters have an experience of over 25 years in the printing industry. This has enabled them to build a good relationship with suppliers and customers and should continue to support the business.
 
* Moderate financial risk profile:
The capital structure is moderate and the debt protection metrics healthy. The tangible networth was Rs 23.7 crore and the gearing of 0.35 time, as on March 31, 2019. The interest coverage and net cash accruals to total debt ratios were 9.17 times and 0.56 time, respectively, in fiscal 2019. While the debt protection measures are estimated to have moderately much in fiscal 2020, same shall remain healthy for rating category.
 
Weaknesses:
* Average, though improving, scale of operations and modest profitability in an intensely competitive industry: Revenue was Rs 99.7 crore in fiscal 2019, Rs 83 crore in fiscal 2018, and Rs 61 crore in fiscal 2017. Revenue was Rs 91 crore for the nine months through December 2019. The operating margin was modest at 6.6% in fiscal 2019 similar to previous year.
 
* Working capital-intensive operations:
Gross current assets were high at 126 days as on March 31, 2018, primarily driven by debtors and blockage of funds in retention money and fixed deposits. With the business involving execution of orders in short period and then debtor realization over an extended period, operations are expected to remain working capital intensive.
 
* Presence in a highly fragmented industry
The printing industry is highly fragmented and competitive, with a large number of unorganised players in the market. This limits the pricing flexibility and bargaining power of players. Also, the threat from capacity addition by large integrated players limits growth. Furthermore, the entry barrier is low. The small initial investment and low complexity of operations have resulted in a large number of small entities, leading to significant fragmentation.
Liquidity Adequate

Liquidity is adequate backed by healthy cash accrual, a steady working capital cycle, and absence of any major capital expenditure (capex). Cash accrual is expected at around Rs 6-7 crore per fiscal against nominal term debt obligations. Average utilisation of the bank limit of Rs 4.5 crore was high at over 90%, during the 12 months through February 2019. The recently sanctioned enhancement in working capital limit should support the incremental working capital requirements.

Outlook: Stable

CRISIL believes GGPL will continue to benefit from the extensive industry experience of its promoters and maintain its financial risk profile.

Rating Sensitivity factors
Upward factors
* Sustained compounded annual revenue growth of 20% with steady profitability
* Improvement in working capital cycle on sustainable basis
 
Downward factors
* Deterioration in working capital cycle with gross current assets rising over 150 days or weakening of margins.
* Any large capex or decline in accruals adversely impacting the liquidity.
About the Company

Gala Printcity Ltd was incorporated in 2010 and was subsequently renamed as GGPL on merger with Gala products Pvt Ltd in 2016.The Ahmedabad, Gujarat-based company undertakes offset printing and all types of binding, photo polymer printing, offset plate making, letter press printing, allied lines in offset printing, and printing of packing materials, advertisement materials, and cartons. The company is listed on the Bombay Stock Exchange (BSE).

Key Financial Indicators
As on / for the period ended March 31   2019 2018
Operating income Rs crore 99.7 83.4
Reported profit after tax Rs crore 0.8 2.5
PAT margins % 0.8 3.1
Adjusted Debt/Adjusted Net worth Times 0.35 0.31
Interest coverage Times 9.2 5.3
Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue Size (Rs Crore) Rating assigned
with outlook
NA Cash Credit & Working Capital demand loan NA NA NA 4.35 CRISIL BBB-/Stable
NA Proposed Cash Credit Limit NA NA NA 0.65 CRISIL BBB-/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  5.00  CRISIL BBB-/Stable          26-12-18  CRISIL BBB-/Stable    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit & Working Capital demand loan 4.35 CRISIL BBB-/Stable Cash Credit & Working Capital demand loan 4.35 CRISIL BBB-/Stable
Proposed Cash Credit Limit .65 CRISIL BBB-/Stable Proposed Cash Credit Limit .65 CRISIL BBB-/Stable
Total 5 -- Total 5 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings

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