Rating Rationale
January 04, 2018 | Mumbai
Genesis Luxury Fashion Private Limited
Rating outlook revised to 'Negative', rating reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.32 Crore
Long Term Rating CRISIL BBB/Negative (Outlook revised from 'Stable' and rating reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has revised its outlook on the long-term bank facilities of Genesis Luxury Fashion Private Limited (GLF; part of the Genesis group) to 'Negative' from 'Stable', while reaffirming the 'CRISIL BBB' rating.

The outlook revision follows a similar revision in the outlook on the bank facilities of the parent, Genesis Colors Ltd (GCL; 'CRISIL BBB/Negative').

The rating continues to reflect the strong operational support to GLF from its parent, its established position in the luxury retail business in India, backed by diversified and established principal suppliers and brands. The rating also factors comfortable capital structure and networth. These strengths are partially offset by large working capital requirement.

Analytical Approach

For arriving at the rating CRISIL has applied its parent notch-up framework to factor in support available to GLF from GCL. 

Key Rating Drivers & Detailed Description
Strengths
* Strong operational support from the parent: GLF receives strong operational and managerial support from GCL

* Established position of the Genesis group in the luxury retail business in India: The Genesis group has built a diversified principal base over the years by establishing long-term relationships with international luxury brands. The group ventured into luxury retail in 2007 with GLF, and has added luxury brands such as Bottega Veneta, Furla, Jimmy Choo, Michael Kors, Paul Smith, Tumi, and G Star to its portfolio under GLF over the years. Revenue of Rs 161 crore in fiscal 2017 indicates GLF's established position.

* Large bouquet of international luxury/premium brands, assists bargaining power with principal suppliers: The group is one of the preferred partners for international brands to enter India on account of its established network. It has successfully established its retail network of exclusive brand outlets with 50 stores across India, and has the largest bouquet of luxury brands in India among peers such as Reliance Brands and DLF brands. With 13 international brands in its portfolio, the group has healthy bargaining power with vendors.

* Comfortable capital structure and net worth: Networth was Rs 174.2 crore and gearing 0.09 time as on March 31, 2017. However, debt protection indicators weakened with interest coverage at 1.1 times and net cash accrual to total debt at 0.2 time in fiscal 2017 on account of low operating margin.

Weakness
* Working capital-intensive operations: Gross current assets were over 230 days as on March 31, 2017, driven by sizeable loans and advances, inventory, and debtors. Loans and advances include security deposits for the rented retail outlets as well as advances to vendors. Furthermore, being in the retail segment, the company has to maintain inventory at each store, resulting in considerable inventory of 3-4 months at any point of time in a year. The company works on return on sales model with its franchisee partners and large format retailers, and receives payments from them once sales are realised in the stores, leading to receivables of more than three months (122 days as on March 31, 2017).
Outlook: Negative

CRISIL believes deterioration in the credit risk profile of the parent will constrain the credit risk profile of GLF. The rating may be downgraded if there is further pressure on GCL's operating margin or GLF's liquidity, or if financial risk profile weakens in the absence of equity support. The outlook may be revised to 'Stable' if revenue growth and improved operating profitability substantially strengthen cash accrual and debt protection metrics, while working capital is prudently managed.

About the Group

GCL, the flagship company of the Genesis group, was incorporated in 1998 as Genesis Retail Pvt Ltd, promoted by Mr Sanjay Kapoor and Mr Jyoti Mohan Narula, and got its present name in 2016. It owns and retails premium Indian fashion labels such as Satya Paul and Bwitch. Its manufacturing units are at Khandsa and Gurugram, both in Haryana, and design studio is at Gurugram.

Incorporated in 2007, GLF markets and distributes world-renowned luxury brands Bottega Veneta, Furla, Jimmy Choo, Michael Kors, Paul Smith, TUMI, and G Star in India. The products include men's and women's clothing and accessories, and travel accessories. GCL holds 53% in GLF.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs cr 163.05 168.01
Profit After Tax (PAT) Rs cr -2.08 11.71
PAT Margins % -1.3 7.0
Adjusted debt/adjusted networth Times 0.09 0.13
Interest coverage Times 1.11 5.92

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size
(Rs crore)
Rating assigned with outlook
NA Cash credit NA NA NA 28 CRISIL BBB/Negative
NA Proposed Long Term Bank Loan Facility NA NA NA 4 CRISIL BBB/Negative
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  32  CRISIL BBB/Negative    No Rating Change    No Rating Change    No Rating Change  17-04-15  CRISIL BBB/Stable  -- 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 28 CRISIL BBB/Negative Cash Credit 27 CRISIL BBB/Stable
Proposed Long Term Bank Loan Facility 4 CRISIL BBB/Negative Proposed Long Term Bank Loan Facility 5 CRISIL BBB/Stable
Total 32 -- Total 32 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry
CRISILs Criteria for Consolidation

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