Rating Rationale
October 31, 2020 | Mumbai
Groversons Apparel Private Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.12 Crore
Long Term Rating CRISIL BB+/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its rating on the long-term bank facility of Groversons Apparel Private Limited (GAPL) at 'CRISIL BB+/Stable'.
 
The rating continues to reflect the extensive experience of the promoters in the innerwear industry, an established market position, well-known brands and a wide distribution network. These strengths are partially offset by a stretched working capital cycle, a modest scale of operations and exposure to intense competitive pressure. Revenue is estimated at Rs 77.04 crore with an operating margin of 6.16% for fiscal 2020. On account of the Covid-19 pandemic and low demand, there was no sales booking in April and May 2020; hence, revenue is expected to remain muted in fiscal 2021.

Analytical Approach

Unsecured loans extended by the promoters have been treated as neither debt nor equity. That's because the loans are subordinated to bank debt and should remain in the business over the medium term.

Key Rating Drivers & Detailed Description
Strengths
* Established market position and well-known brands
The six-decade-long experience of the promoters, in the readymade garments business, and their strong relationship with customers and suppliers should continue to support the business risk profile. The brands are well known and include Paris Beauty, Sparsh, Winta and Mist; these have a moderate market position in north India.
 
* Extensive experience of the promoters and a wide distribution network
Benefits from the promoters' experience of more than six decades, their strong understanding of industry dynamics, and a widespread distribution network (with around 450 distributors and 16,000 retail shops) should continue to support the business risk profile. Revenue is mainly derived from north India. The extensive experience of the promoters should continue to aid the business risk profile.
 
Weaknesses
* Modest scale of operations and exposure to intense competition
Revenue declined to Rs 77.07 crore in fiscal 2020, from Rs 75.04 crore in fiscal 2019, owing to a slowdown in the last quarter of the fiscal 2020. Intense competition from both organised and unorganised players restricts scalability and profitability. Moreover, India's innerwear market is dominated by the unorganised sector, despite the robust market potential for branded products, leading to intense competition. The entry of other established foreign brands through the franchisee route, strong domestic readymade garment manufacturers venturing into the innerwear segment, and other large players spending heavily on brand-building and product-positioning could intensify competition further.
 
* Large working capital requirement:
Gross current assets (GCAs) were high, estimated at 200 days as on March 31 2020, primarily driven by large inventory of around 100 days and receivables of 86 days. Credit of 170-190 days received from suppliers relieves some of the pressure on working capital. The overall working capital cycle is expected to remain at a similar level over the medium term.
Liquidity Stretched

Bank limit utilisation was moderate at 79.5% on an average during the 12 months through September 2020. Cash accrual is expected at Rs 2.0-2.50 crore against debt obligation of Rs 0.30-0.80 crore, per fiscal over the medium term. The current ratio was healthy at 1.52 times as on March 31, 2020. The promoters should continue to extend support in the form of unsecured loans to meet working capital requirement and debt obligation. The cash and bank balance was around Rs 0.54 crore as on March 31, 2020.

Outlook: Stable

CRISIL believes GAPL will continue to benefit from the extensive industry experience of the promoters and an established market position.

Rating Sensitivity Factors
Upward factors:
* Improvement in operating revenue by at least 25% and in the operating margin to over 7%, leading to higher cash accrual
* A better working capital cycle with GCAs less than 150 days, resulting in low dependence on the bank limit

Downward factors:
* A substantial fall in the operating income and margin.
* A substantial increase in working capital requirement (GCAs above 200 days) and debt, weakening the financial risk profile, particularly liquidity.

About the Company

Incorporated in 1987, GAPL is a leading manufacturer of women's undergarments in woven, knitted and hosiery fabric, as well as thermal wear. Products are sold under own brands: Paris Beauty, Sparsh, Winta and Mist. The company is promoted by the Delhi based Grover family, which has been in the business for over 60 years. Operations are currently managed by Mr Rakesh Grover (managing director) and Mr Siddharth Grover. The registered office is in Karol Bagh (New Delhi) and the manufacturing facilities are in Delhi, Manesar (Haryana) and Ghaziabad (Uttar Pradesh).

Key Financial Indicators
As on/for the period ended March 31 Unit 2019 2018
Operating income Rs crore 75.04 46.06
Reported profit after tax (PAT) Rs crore 1.44 1.36
PAT margin % 1.91 2.96
Adjusted debt/adjusted networth Times 1.46 1.56
Interest coverage Times 2.81 3.25

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue
size
(Rs.Crore)
Complexity level Rating assigned  with outlook
NA Cash Credit NA NA NA 12 NA CRISIL BB+/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  12.00  CRISIL BB+/Stable      26-07-19  CRISIL BB+/Stable  31-01-18  CRISIL BB+/Stable      Suspended 
            22-04-19  CRISIL BB+/Stable (Issuer Not Cooperating)*           
Non Fund-based Bank Facilities  LT/ST    --    --    --    --    --  Suspended 
All amounts are in Rs.Cr.
*Issuer did not cooperate; based on best-available information
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 12 CRISIL BB+/Stable Cash Credit 7.5 CRISIL BB+/Stable
-- 0 -- Proposed Cash Credit Limit 4.5 CRISIL BB+/Stable
Total 12 -- Total 12 --
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
Rating Criteria for Cotton Textile Industry
CRISILs Bank Loan Ratings
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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