Rating Rationale
August 31, 2021 | Mumbai
Hamilton Writing Instruments Private Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.54.04 Crore
Long Term RatingCRISIL A-/Stable (Reaffirmed)
Short Term RatingCRISIL A2+ (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its ‘CRISIL A-/Stable/CRISIL A2+’ ratings on the bank facilities of Hamilton Writing Instruments Private Limited (HWIPL; a part of the Hamilton group).

 

The outbreak of corona virus in the middle of March 2020 and delay in re-opening of schools, colleges and offices which were shut-down amidst the nation-wide lockdown resulted in sluggish demand from the domestic writing instruments and stationary products. This impacted the operating performance of the players belonging to the office equipment and writing instruments industry as a whole and accordingly HWIPL’s revenue also declined by ~40% in fiscal 2021. Lower operating leverage following lower sales volumes led to decline in operating margins to 9.1% in fiscal 2021 from 14.7% in the previous fiscal.

 

With gradual relaxation in lockdown restrictions performance has however gradually improved from second quarter of fiscal 2021. Sales should pick-up further as schools, colleges and offices start functioning. Normalisation of demand, continued focus on exports and launch of new products should aid performance over the medium term.

 

The ratings continue to reflect HWIPLs’ moderate-albeit-improving revenue profile, supported by rise in exports and better product mix, and the moderate financial risk profile. Besides, the ratings also factor in the expected need-based financial support to HWIPL from the Hamilton group and the promoters. These strengths are partially offset by large working capital requirement, susceptibility to fluctuations in raw material prices, and exposure to intense competition in the writing instruments and stationery markets.

Analytical Approach

The ratings of HWIPL factor in support from the promoter group. CRISIL Ratings believes that HWIPL will, in case of exigencies, receive distress support from the promoters for timely repayment of debt obligation. HWIPL also benefits from the operational, technical and managerial support extended by the promoter group.

Key Rating Drivers & Detailed Description

Strengths:

  • Financial support from Hamilton group and promoters: CRISIL Ratings expects that HWIPL will continue to get need based support from Hamilton group and promoters, in line with the group’s stated stance. CRISIL Ratings believes the promoters will provide financial support to HWIPL in case of any exigency. Presently, HWIPL’s financial risk profile is also supported by the corporate guarantee extended by Hamilton Housewares Pvt Ltd (HHPL; rated CRISIL AA-/Positive/CRISIL A1+) to existing loans.

 

  • Improving revenue profile: While domestic demand remained muted throughout fiscal 2021, HWIPL benefitted from increasing contribution from exports. Export contribution to total revenue went up to 80% during fiscal 2021 from ~60% earlier. With continued focus on larger scale orders and penetration into newer geographical territories in Europe and America, export business is expected to ramp up further over the medium term, benefitting the overall revenue profile.

 

  • Adequate financial risk profile: Though cash accrual in fiscal 2021 remained modest due to subdued scale of operations, debt protection metrics and liquidity are adequate. Company has consistently deleveraged its balance sheet by reducing debt on its books since fiscal 2018. Capital expenditure (capex) planned for the medium term will be largely funded through internal accrual. As a result, gearing is slated to improve below 0.5 time over the medium term. Other debt protection metrics should also remain adequate for the rating category.

 

Weaknesses:

  • Large working capital requirement: While working capital requirement has remained more or less similar in fiscal 2021 compared with 2020, there was some stress due to multiple factors such as non-availability of vessels for export which delayed shipment, and thereby delay in collection, stock built up due to closure of schools, non-receipt of MEIS benefits and slow receipt of duty drawback and GST refunds. Operations are likely to remain working capital intensive over the medium term.

 

  • Susceptibility to fluctuation in raw material prices and to intense competition: Prices of polypropylene (the key raw material) that is used to manufacture the plastic outer bodies of pens and refills, depend on international prices and domestic demand-supply. This is compounded by moderate bargaining power against large suppliers. The company also has to compete with unorganised players in its mainstay category of pens priced at Rs 3-25, which constrains HWIPL’s profitability.

Liquidity: Adequate

HWIPL has adequate liquidity driven by expected cash accrual of over Rs 10-15 crore per annum over the medium term.  HWIPL also has access to fund-based bank limit of Rs 27 crore, which have been sparsely utilised in the past 6 months ended July 2021. The company repaid its long term loan fully in the fourth quarter of fiscal 2021 and does not have any long term obligation now.  At the same time, it does not have any major capex plan for the coming year. Internal accrual and unutilised bank lines should be sufficient to meet the yearly maturing debt, modest capex as well as the incremental working capital requirement. Promoters too are expected to provide timely, need-based support as demonstrated in the past.

Outlook: Stable

CRISIL Ratings believes HWIPL will continue to benefit from its increasing market reach with rising exports, and significant operational and financial support from promoters.

Rating Sensitivity factors

Upward factors

  • Sustained revenue growth of 25-30%, driven by higher demand for writing instruments and products, and improvement in operating margin over 15%
  • Improvement in financial risk profile with efficient working capital management and prudent capex

 

Downward factors

  • Sharp double digit decline in revenue and moderation of operating margin to below 10% most likely due to further deterioration in business conditions, adversely impacting cash flows
  • Larger-than-expected, debt-funded capex or acquisitions or sizeable stretch in the working capital cycle, adversely affecting key credit metrics

About the Company

HWIPL was incorporated in 2005 as Hamilton Networks Pvt Ltd, and got its current name in 2007. It began commercial operations in 2009. The company manufactures writing instruments such as ballpoint pens, gel pens, and refills, and files and folders. It also trades in stationery products, including files and folders, and office stationery such as tapes, glue and adhesives, correction products, cutters, and markers. The production unit is in Piparia in Dadra and Nagar Haveli. HWIPL has a pan India presence. However, exports still account for more than 75% of total sales, with majority coming from Middle East, North Africa, Latin America and CIS countries.

About the Group

The Hamilton group comprises two operating companies, HHPL and HWIPL.

 

HHPL sells plasticware, thermoware, glassware, and melamineware under the Milton and Treo brands. It also sells household cleaning article under the SpotZero brand. It was set up as a proprietorship firm named DG Glass in 2000 by Mr Ajay Vaghani, and was reconstituted as a private-limited company with the current name in 2003. It is one of the largest players in the household plasticware and glassware segment in India. It has production units at Silvassa, Guwahati and at Haridwar in Uttarakhand.

 

HWIPL manufactures writing instruments and other stationery products such as files and folders. It also trades in office stationery.

Key Financial Indicators

Particulars

 

2020

2019

Operating income

Rs. crore

123

116

Profit after tax (PAT)

Rs. crore

10

-15

PAT margin

%

8.2

-12.7

Adjusted debt/Adjusted net worth

Times

0.90

2.07

Interest coverage

Times

6.33

1.15

 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of allotment

Coupon

Rate (%)

Maturity

Date

Issue size

(Rs crore)

Complexity

Level

Rating assigned

with outlook

NA

Cash Credit##

NA

NA

NA

21.0

NA

CRISIL A-/Stable

NA

Cash Credit*

NA

NA

NA

6.0

NA

CRISIL A-/Stable

NA

Cash Credit

NA

NA

NA

18.04

NA

CRISIL A-/Stable

NA

Letter of credit and Bank Guarantee

NA

NA

NA

6.0

NA

CRISIL A2+

NA

Letter of credit and Bank Guarantee

NA

NA

NA

3.0

NA

CRISIL A2+

## Includes sublimit of Rs 13 crore for export packing credit

*Fully interchangeable with working capital demand

Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 45.04 CRISIL A-/Stable   -- 06-05-20 CRISIL A-/Stable 29-03-19 CRISIL A-/Stable   -- CRISIL A-/Stable
Non-Fund Based Facilities ST 9.0 CRISIL A2+   -- 06-05-20 CRISIL A2+ 29-03-19 CRISIL A2+   -- CRISIL A2+
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities    
Facility Amount (Rs.Crore) Rating
Cash Credit## 21 CRISIL A-/Stable
Cash Credit* 6 CRISIL A-/Stable
Cash Credit 18.04 CRISIL A-/Stable
Letter of credit & Bank Guarantee 6 CRISIL A2+
Letter of credit & Bank Guarantee 3 CRISIL A2+
##Includes sublimit of Rs 13 crore for export packing credit
*Fully interchangeable with working capital demand
   
 
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Criteria for rating short term debt
Criteria for Notching up Stand Alone Ratings of Companies based on Group Support

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