Rating Rationale
August 12, 2022 | Mumbai
Hero E-Cycles Private Limited
Long-term Rating continues on 'Watch Negative’; 'CRISIL A1+/Watch Negative' assigned to Bank Debt; rated amount enhanced for Bank Debt
 
Rating Action
Total Bank Loan Facilities RatedRs.336.94 Crore (Enhanced from Rs.163 Crore)
Long Term RatingCRISIL AA-/Watch Negative (Continues on 'Rating Watch with Negative Implications')
Short Term RatingCRISIL A1+/Watch Negative (Assigned; Placed on ‘Rating Watch with Negative Implications')
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings on the long term bank facilities of Hero E-Cycles Pvt Ltd (HECPL) continues on 'Rating Watch with Negative Implications’. The short-term facilities have been assigned a ‘CRISIL A1+’ rating, which is also placed on 'Rating Watch with Negative Implications'.

 

The ratings are on Watch with Negative Implications' because of the proposed demerger of the auto components segment of the group.

 

The auto components business will be transferred to Hero Motors Ltd (HML), a majority-owned subsidiary of Hero Cycles Ltd (HCL; rated ‘CRISIL AA/Watch negative/CRISIL A1+). Subsequently, HML will be majority held by the shareholders of HCL, while HCL will continue to hold minority stake in the company. The transaction is pending requisite approvals.

 

The auto components business is estimated to have contributed to ~28% of the overall revenue and more than half of the operating profit for Hero Cycles in fiscal 2022 (compared with ~26% and 41%, respectively, in fiscal 2021) Hero Cycles. Therefore, this proposed demerger will likely weaken the business risk profile of Hero Cycles. CRISIL Ratings is in discussion with the management to seek details of the transaction, including the division of assets and liabilities between the two entities. CRISIL Ratings shall resolve the watch once the transaction has received all the required regulatory approvals and upon having clarity on the balance sheets of the two entities post the demerger.

 

The rating factors in the strong operational, managerial and financial linkages between the two entities and expectation of need-based support from the parent, HCL. The business risk profile of HECPL is supported by experienced management and strong prospects in the export segment. These strengths are partially offset by the project phase of operations, leading to a weak financial risk profile.

Analytical Approach

CRISIL Ratings has applied its parent notch-up framework to factor in the strong operational, financial and managerial linkages HECPL shares with HCL.

 

For arriving at the rating of HCL, CRISIL Ratings has combined the business and financial risk profiles of HCL and its subsidiaries, joint ventures and associates because all these entities are under a common management with strong business and financial linkages.

Key Rating Drivers & Detailed Description

Strengths

  • Strong support from the parent, HCL: HECPL is a wholly owned subsidiary of HCL. It receives strong operational, financial and managerial support from the parent. The company houses a new manufacturing unit that is central to the growth plans of Hero Cycles. HECPL is, therefore, strategically important to the parent. All sales of HECPL will be routed to various entities in Hero Cycles, which has an established distribution network across India and global markets, including Europe.

 

  • HCL has complete management control over HECPL. A common team manages the treasury operations. HCL has already invested over Rs 150 crore in the form of equity shares, preference shares and temporary inter-corporate deposits towards the capital expenditure and working capital requirement of HECPL. HECPL will continue to receive strong and timely support from its parent during the initial phase of operations.

 

  • Experienced management and strong export opportunity: HECPL has the same experienced management as HCL, which is the largest bicycle player in the domestic market. The promoters have decades of experience in the cycles segment. HECPL is targeting sales of premium bicycles and e-cycles in the domestic market as well as the more lucrative overseas markets, such as Europe. The Europe market is witnessing healthy demand growth for e-bicycles, which have relatively lower price sensitivity and higher margin. The ability of the management to capture market share in the competitive international market will be a key monitorable.

 

Weakness

  • Operations still in the project phase, leading to weak debt protection metrics: Operations had commenced in the second half of fiscal 2022, with sales estimated at ~Rs 70 crore and moderate operating losses in fiscal 2022. Against low cash accrual, external debt is estimated at Rs 196 crore at the end of fiscal 2022, leading to weak debt protection metrics. HCL will likely provide need-based financial support for timely debt servicing. Ability of HECPL to scale up its operations and improve its cash accrual will remain key rating sensitivity factors.

Liquidity: Strong

HECPL has strong financial linkages with HCL, which is expected to provide need-based support for timely debt servicing. The company had cash and liquid investments of around Rs 1 crore as on March 31, 2022. Furthermore, HECPL has strong financial flexibility from being part of Hero Cycles.

Rating Sensitivity factors

Upward factors

  • Upgrade in rating of HCL by one or more notches
  • Sustenance of standalone interest coverage ratio over 2 times

 

Downward factors

  • Downgrade in the rating of HCL by one or more notches
  • Weakening of linkages between HCL and HECPL

About the Company

HECPL, incorporated in January 2020, is a wholly owned subsidiary of HCL. It houses the new manufacturing unit in Hero Industrial Park in Ludhiana, Punjab (cycle valley project), for manufacturing cycles and e-cycles for domestic as well as overseas markets. The unit has installed capacity of 20 lakh units on a two-shift basis, with 1 lakh units for high-end e-cycles. The sales would be via the distribution network of HCL.

About the parent

HCL, incorporated in 1956, is the largest bicycle manufacturer in the world. The company has a manufacturing capacity of 65 lakh bicycles per year, with units in Ludhiana, Punjab; Bihta, Bihar; and Ghaziabad, Uttar Pradesh. It also manufactures auto rims and components. Operations are managed by Mr Pankaj Munjal and his family members.

 

In fiscal 2016, the group completed three acquisitions: Firefox, Insync and BSH. Firefox is a leading player in the premium bicycles segment in India and sells over 100 different models. Insync is one of the top three distributors of bicycles, e-bikes and bicycle parts and accessories, with presence across Europe. BSH is a bicycle manufacturer based in Sri Lanka, with a state-of-the-art manufacturing plant that will supplement sales of Hero Cycles in southern India and Europe.

 

HCL entered the commercial real estate business through Munjal Hospitality Pvt Ltd and acquired an under-construction hotel property in Gurugram in fiscal 2012. In fiscal 2019, the company diluted 60% stake in MHPL for a consideration of Rs 438 crore.

Key Financial Indicators for Hero Cycles Ltd

As on / for the period ended March 31

 Unit

2021

2020

Revenue

Rs crore

2436

2151

Profit after tax (PAT)

Rs crore

109

57

PAT margin

%

4.5

2.6

Adjusted debt/adjusted networth

Times

0.57

0.61

Interest coverage

Times

4.53

0.76

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of allotment

Coupon rate (%)

Maturity date

Issue (Rs crore)

Complexity level

Rating outstanding with outlook

NA

Working capital limit

NA

NA

NA

142.5

NA

CRISIL AA-/Watch Negative

NA

Term loan

NA

NA

Mar-29

137.94

NA

CRISIL AA-/Watch Negative

NA

Term loan

NA

NA

Mar-31

49

NA

CRISIL AA-/Watch Negative

NA

Foreign Exchange Forward

NA

NA

NA

7.5

NA

CRISIL A1+/Watch Negative

Annexure - Rating History for last 3 Years
  Current 2022 (History) 2021  2020  2019  Start of 2019
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities ST/LT 336.94 CRISIL AA-/Watch Negative / CRISIL A1+/Watch Negative 17-05-22 CRISIL AA-/Watch Negative 20-10-21 CRISIL AA-/Stable   --   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Foreign Exchange Forward 7.5 Bank of Baroda CRISIL A1+/Watch Negative
Term Loan 137.94 Union Bank of India CRISIL AA-/Watch Negative
Term Loan 49 Punjab National Bank CRISIL AA-/Watch Negative
Working Capital Facility 25.06 Punjab National Bank CRISIL AA-/Watch Negative
Working Capital Facility 24.94 Punjab National Bank CRISIL AA-/Watch Negative
Working Capital Facility 25 Union Bank of India CRISIL AA-/Watch Negative
Working Capital Facility 67.5 Bank of Baroda CRISIL AA-/Watch Negative

This Annexure has been updated on 12-Aug-2022 in line with the lender-wise facility details as on 18-Oct-2021 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for the Two-Wheeler Industry
Criteria for Notching up Stand Alone Ratings of Companies based on Parent Support
CRISILs Criteria for rating short term debt

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