Rating Rationale
April 24, 2023 | Mumbai
Hero Motors Limited
Ratings reaffirmed at 'CRISIL A+/Stable/CRISIL A1'; 'CRISIL A+/Stable' assigned to Non Convertible Debentures
 
Rating Action
Total Bank Loan Facilities RatedRs.350 Crore
Long Term RatingCRISIL A+/Stable (Reaffirmed)
Short Term RatingCRISIL A1 (Reaffirmed)
 
Rs.33 Crore Non Convertible DebenturesCRISIL A+/Stable (Assigned)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has assigned its 'CRISIL A+/Stable' rating to the NCDs of Rs 33 crore for Hero Motors Limited (HML) while reaffirming the 'CRISIL A+/Stable/CRISIL A1' ratings on the bank facilities.

 

Consolidated revenue more than doubled to an estimated Rs 1,100 crore in fiscal 2023 from ~Rs 510 crore in fiscal 2020 driven by strong revenue growth in the new segments, bike power train (BPT) and gears and transmission (G&T), as well as addition of customers. Revenue growth will be healthy over the medium term driven by addition of products and ramp-up in subsidiaries, many of which have been set up over the past 12-18 months to expand the product line and geographic reach.

 

Operating margin is estimated to rise to 12-13% in fiscal 2023, compared with 10.9% in fiscal 2022, owing to increasing contribution from the high-margin BPT and G&T segments where value addition is much higher. Increased revenue contribution from these segments, along with ramp up of subsidiaries should lead to gradual margin expansion over the medium term, which will be a key monitorable.

 

Consolidated debt is estimated at Rs 250 crore as on March 31, 2023. To fund growth, the company is expected to undertake capital expenditure (capex) of Rs 500-600 crore in the next 3-4 fiscals. However, given healthy cash accrual and existing liquidity, the capex will be funded through internal funds. Networth is estimated at ~Rs 375 crore as on March 31, 2023, aided by Rs 145 crore equity infusion by the external investor, GEF Capital, in December 2022. The financial risk profile will sustain over the medium term supported by healthy cash accrual and no significant debt-funded capex plans.

  

The ratings reflect the healthy business risk profile of the company driven by improving revenue diversification and strong financial risk profile despite high capex intensity. These strengths are partially offset by investment towards subsidiaries in ramp up phase, customer concentration in revenue and exposure to cyclicality in the automotive (auto) components industry.

Analytical Approach

CRISIL Ratings has combined the business and financial risk profiles of HML, its subsidiaries and joint ventures (JVs). This is because all these entities have common management and strong business and financial linkages.

 

Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation

Key Rating Drivers & Detailed Description

Strengths:

Healthy business risk profile driven by increasing revenue diversification

HML has gradually added higher value-added components and built capabilities in more complex parts, such as BPT, which has led to significant improvement in product diversity and operating performance in recent years. Contribution from the low-margin alloy and metals business reduced to ~55% in fiscal 2023 from ~90% in fiscal 2018.

 

Geographic diversity has improved, with export contributing to over 40% of estimated revenue in fiscal 2023, compared with minimal share in fiscal 2018. Revenue rose significantly to ~Rs 1,100 crore in fiscal 2023 from Rs 703 in fiscal 2021.

 

The revenue growth will continue to be healthy over the medium term driven by product addition and ramp up in subsidiaries. Furthermore, the company expects contribution from the electric vehicles business to increase significantly in the medium term. CRISIL Ratings expects the business risk profile to remain healthy driven by growth in the higher value-added segments and addition of customers and products, leading to improving revenue diversity.

 

Strong financial risk profile despite high capex intensity: Consolidated debt is estimated at Rs 250 crore as on March 31, 2023. Networth is estimated at ~Rs 375 crore as on the same date aided by equity infusion of Rs 145 crore by GEF Capital in December 2022. The company is expected to undertake significant capex of Rs 500-600 crore in the next 3-4 fiscals. However, owing to healthy cash accrual, the capex will be largely funded through internal accrual.

 

Debt protection metrics were strong, as reflected in estimated interest coverage ratio of over 6 times in fiscal 2023 and are expected at similar levels over the medium term given healthy profitability and no significant debt funded capex plans.

 

Weaknesses:

Investment towards subsidiaries in ramp up phase: The company has acquired stake in Hewland Engineering Ltd to gain capabilities in the high-performance two-wheeler and four-wheeler segment. Similarly, it has set up other subsidiaries recently, such as Hero Yamaha Drive Systems Pvt Ltd and Hero EDU Systems Pvt Ltd for expansion into new geographies and product lines. Hence, these subsidiaries will require financial support and likely generate operating loss in the near term. Until fiscal 2022, the subsidiaries had negligible contribution to the operating performance of the company. While Hero Motors Thai Ltd and Hewland Engineering Ltd are expected to be profitable in fiscal 2023, these entities are unlikely to be margin accretive in the near term. Ramp up in operations of the subsidiaries and their contribution to the overall operating performance over the medium term will be a key monitorable.

 

Customer concentration in revenue and exposure to cyclicality in the auto components industry: Revenue is largely dependent on demand from original equipment manufacturers in the two-wheeler industry, which in turn depends on several factors, such as disposable incomes, consumer preferences, credit availability and fuel prices. Furthermore, while the company has gradually added new customers, the top three customers contributed to over 80% of revenue in fiscal 2022. This dependence poses a risk to operating performance in case of any significant slowdown.

Liquidity: Strong

Cash and liquid investments are estimated at Rs 100 crore as on March 31, 2023. Fund-based limit was utilised over 80% on average during the 12 months through January 2023. Healthy accrual, expected at Rs 100-125 crore in fiscals 2024 and 2025, will sufficiently cover moderate debt obligation and working capital requirement. Company has significant capex plans of Rs 500-600 crore over the next 3-4 fiscals will be covered through internal accrual.

Outlook: Stable

CRISIL Ratings believes that HML’s business risk profile will remain healthy over the medium term with addition of customer, products and ramp up of subsidiaries. Financial risk profile is expected to remain strong due to healthy accruals and no significant debt funded capital expenditure.

Rating Sensitivity factors

Upward factors

  • Continued high revenue growth operating margin sustaining over 14%
  • Addition of customers and products leading to revenue diversification and significant improvement in cash accrual

 

Downward factors

  • Lower-than-expected revenue growth or delayed ramp up in subsidiaries with operating margin sustaining below 10%
  • Large, debt-funded capex or acquisition weakening the capital structure

About the Company

Incorporated in 1998, HML is part of the OP Munjal group, whose flagship company is Hero Cycles Ltd (‘CRISIL AA-/CRISIL A1+/Watch Negative’). HML manufactures and supplies auto components including gearboxes, BPTs and other components for the two-wheeler segment. The company had demerged its automotive businesses into Hero Cycles Ltd with effect from April 1, 2014.

 

The auto components division of Hero Cycles Ltd was demerged back into HML in December 2022.

Key Financial Indicators

As on / for the period ended March 31

 Unit

2022

2021

Revenue

Rs crore

904

703

Profit after tax (PAT)

Rs crore

97

40

PAT margin

%

10.8

5.7

Adjusted debt / adjusted networth

Times

1.6

5

Interest coverage

Times

12.3

6.5

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of
allotment
Coupon
rate (%)
Maturity
date
Issue size
(Rs crore)
Complexity 
levels
Rating assigned
with outlook
NA Proposed Short Term Bank Loan Facility NA NA NA 56 NA CRISIL A1
NA Cash credit* NA NA NA 165 NA CRISIL A+/Stable
NA Proposed Term loan NA NA NA 65 NA CRISIL A+/Stable
NA Term loan Dec-22 NA Dec-27 35 NA CRISIL A+/Stable
NA External commercial borrowings  Mar-23 NA  Mar-28 29 NA CRISIL A+/Stable
NA Non convertible debentures Nov-20 7.50%  Nov-24 33 Simple CRISIL A+/Stable

*Interchangeable with export packing credit, non-fund based limits and working capital demand loan

Annexure – List of entities consolidated

Names of entities consolidated Extent of consolidation  Rationale for consolidation 
Hero Motors Thai Ltd Fully consolidated Strong financial and business linkages
Hero Edu Systems Pvt Ltd Fully consolidated Strong financial and business linkages
Hewland Engineering Ltd Fully consolidated Strong financial and business linkages
HYM Drive Systems Ltd Fully consolidated Strong financial and business linkages
Annexure - Rating History for last 3 Years
  Current 2023 (History) 2022  2021  2020  Start of 2020
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT/ST 350.0 CRISIL A+/Stable / CRISIL A1 12-04-23 CRISIL A+/Stable / CRISIL A1   --   --   -- --
Commercial Paper ST   --   --   --   --   -- Withdrawn
Non Convertible Debentures LT 33.0 CRISIL A+/Stable   --   --   --   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit& 165 Axis Bank Limited CRISIL A+/Stable
External Commercial Borrowings 29 Axis Bank Limited CRISIL A+/Stable
Proposed Short Term Bank Loan Facility 56 Not Applicable CRISIL A1
Proposed Term Loan 65 Not Applicable CRISIL A+/Stable
Term Loan 35 Axis Bank Limited CRISIL A+/Stable
This Annexure has been updated on 24-Apr-2023 in line with the lender-wise facility details as on 12-Apr-2023 received from the rated entity
& - interchangeable with export packing credit, non-fund based limits and working capital demand loan
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Auto Component Suppliers
CRISILs Criteria for rating short term debt
CRISILs Criteria for Consolidation

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