Rating Rationale
December 04, 2019 | Mumbai
JSW Severfield Structures Limited
Rated amount enhanced
 
Rating Action
Total Bank Loan Facilities Rated Rs.1075 Crore (Enhanced from Rs.940 Crore)
Long Term Rating CRISIL A-/Stable (Reaffirmed)
Short Term Rating CRISIL A2+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL A-/Stable/CRISIL A2+' ratings to bank facilities of JSW Severfield Structures Limited (JSSL), a joint venture between JSW Steel Ltd and Severfield Mauritius Ltd.
 
The ratings reflect JSSL's moderately strong business risk profile, backed by the early-mover advantage of being an integrated structural steel building solutions provider, its proven project execution capabilities, and prudent risk management policies built under the aegis of a strong parentage and experienced management. The business risk profile is further bolstered by a sizeable order pipeline, strong brand recall, and technological entry barriers.
 
The ratings also factors in JSSL's strong financial risk profile, financial flexibility derived through its strong parents. These strengths are partially offset by working capital intensity of operations, high dependence on the real estate sector, and the nascent stage in terms of product acceptance that could rein in any explosive growth in the company's revenue profile.

Analytical Approach

CRISIL has consolidated the financials of JSSL and its subsidiary- JSW Structural Metal Decking Ltd (JSWSMD).

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths:
* Established market position in the steel business and experienced management
JSSL is a 50:50 JV of JSW Steel Ltd. and Severfield Mauritius Limited - a wholly owned subsidiary of Severfield Plc. Technical competency and strong operational support is provided by Severfield. JSSL thus enjoys the benefits of a strong brand, relationships with key market players, assured supply of key raw materials, sizeable consumption of the finished product, and corporate governance practices, being associated with JSW Steel Ltd.  JSSL has demonstrated its capabilities by executing large projects, across sectors such as power and energy, oil and gas, and real estate, since it commenced operations in 2010.
 
* Prudent risk management practices
JSSL manufactures fabricated steel structures (FSS) for both industrial and commercial segments, on a customised basis. For large contracts, JSSL procures bulk of raw material (steel) upfront, to mitigate exposure to price volatility. JSSL is also shielded from any delay in design specifications provided by customers. The company also enters into contracts where adequate compensation is factored in case of delays in construction, by the engineering, procurement and construction (EPC) contractor. CRISIL also notes that JSSL follows prudent risk management policies and deals with well-established customers, having a strong credit profile, thereby mitigating counterparty risk. JSSL follows a standard operating procedure (SOP) for each project and timely project reviews are conducted by management to foresee any risk of project delays. The professional and experienced management team should support risk management practices at the company, strategic initiatives and governance.
 
* Healthy and diversified order book
The company has orders worth Rs 1148 crore as of September 2019, to be executed over the next 2-3 years. Of this, nearly 34% orders were from the industrial segment, mainly from JSW Steel Ltd, while the rest were from the commercial segment.
 
In the industrial segment, JSW Steel Ltd plans to undertake large capex of over Rs 30000 crore in the medium term, and and this may result in incremental work orders for JSSL depending on the ability of JSSL to win tenders. However, the latter has been diversifying its order pipeline, over the past three years, and envisages an increase in quantum of more remunerative commercial orders. Nearly 66% of the total order book as on September 2019 was from commercial segment.
 
CRISIL expects the industrial segment would continue to support optimal capacity utilization at JSSL's plants, as the company ramps-up its presence in the commercial segment. Diversification of the order book will remain a monitorable in the medium term.
 
* Above average financial risk profile
Financial risk profile is marked by healthy networth estimated at Rs 268 crore as on March 31, 2019. Both the JV partners had  infused Rs 90 crore in fiscal 2018 to pare debt and Rs 75 crore in fiscal 2019 to fund the capex. While gearing is negligible in absence of any major external debt, total outside liabilities to adjusted networth (TOLANW) stood at 2.57 times as on March 31, 2019. The company has sizeable letters of credit acceptances and creditors.
 
Capex of Rs 110-120 crore is to be funded via a debt equity ratio (DER) between 1:3 and 2:3 times. With limited reliance on fund based working capital bank debt, and controlled long term debt, overall gearing should remain below 0.5 time in the medium term. Debt protection metrics were also healthy with interest coverage ratio of 3.16 times for fiscal 2019.
 
Weaknesses:
* Working capital intensive operations
Operations remain working capital-intensive, as reflected in gross current assets of 324 days as on March 31, 2019, mainly led by large work-in-progress inventory, given the nature of business (contracts) leading to high unbilled revenue. Unbilled revenue accounted for 38% of total operating income in fiscal 2019. Majority of the billing is usually done post-dispatch of orders for erection and commissioning, thereby leading to an accumulation. 
 
Average billed receivables stood at 93 days as on March 31, 2019. Working capital is managed via mobilization advances (nearly 20% of total order book value as on March 31, 2019), and payables of 90-180 days from the suppliers. Management of working capital cycle, along with rising scale of operations, is a key monitorable.
 
* Susceptibility to moderately low acceptance of FSS over Reinforced Cement Concrete (RCC)
FSS has an advantage over RCC, as these are prefabricated components that can be produced and assembled at the site. Also, FSS structures are lighter in weight (40% lighter than RCC), offering more usable space, with greater tensile strength and earthquake resistance. FSS structures can be constructed faster than RCC structures. However, FSS is costlier than RCC, and is a pretty new concept in India. The pace at which FSS finds acceptance in domestic markets will determine the pace of growth for players like JSSL.
 
* Exposure to risks related to project execution and inherent cyclicality in the industry
Given the strong order pipeline, any delay in project execution could weaken JSSL's reputation. Exposure to risks and cyclicality inherent in the industrial capex or real estate sector may lead to volatility in realizations, and cash flows. The residential and commercial real estate segments have been under pressure due to sluggish demand, new regulations, and bearish consumer sentiment, in recent years. JSSL's ability to diversify beyond the real estate sector will be critical from its long-term growth perspective.
Liquidity Adequate

Liquidity remains adequate, marked by healthy cash generation, low bank limit utilization, and absence of any major term debt obligation. Net cash accrual of Rs 45.71 crore was reported in fiscal 2019, against no maturing debt. Expected net cash accrual of Rs 40-55 crore, should also comfortably cover the maturing debt of Rs 5-10 crore in the medium term expected to arise out of the fresh debt which is expected to be availed for the CAPEX. Fund-based bank limit of Rs 185 crore was utilized only at an average of 13-30% for the 15 months through October 2019. Part of the limit is interchangeable with the non- fund based limit, which is utilized at 84% on average for the 15 months ending October 2019. Of the unencumbered cash and bank balance of Rs 88.81 crore as on March 31, 2019, about Rs 50 crore will be utilized for funding the capex plans in the near term. Current ratio was low at 1.08 times as on March 31, 2019 largely driven by high LC creditors, yet limited utilization of fund based facilities (working capital bank lines) provides comfort.

Outlook: Stable

CRISIL believes JSSL will continue to benefit from its strong market position and brand, demonstrated project execution capabilities, experienced management team, healthy order pipeline and comfortable financial risk profile.
 
Rating sensitive factors 
Upward factors 
* Substantial ramp-up in scale of operations
* Improvement and sustenance of operating margin above 10%
* Better working capital management
 
Downward factors
* Slowdown in order inflow, constraining revenue performance
* Lower than expected operating profitability with reported EBITDA margin of less than 6% over the medium term
* Stretch in working capital cycle, significant debt-funded capex, or any change in existing risk management policies, weakening key credit metrics

About the Company

JSSL is a 50:50 JV between JSW Steel Ltd and Severfield Mauritius Ltd, a wholly-owned subsidiary of Severfield Plc. JSSL was incorporated in 2009, and is one of the leading domestic players, offering complete structural steel building solutions, with an annual capacity of ~60,000 MTPA. JSSL manufactures heavy fabricated steel structures for the commercial and industrial segments.
 
JSW Steel is a part of the OP Jindal Group, and is one of the largest private sector, integrated steel manufacturer, with a capacity of 18 million MTPA. Products are diversified, and include hot-rolled steel strips, sheets/plates, mild steel (MS) cold-rolled coils/sheets, MS galvanized plain/corrugated/color-coated coils/sheet, steel billet, bars and rods.
 
Severfield is one of the largest steel fabricators in the UK, with a production capacity of over 1,50,000 MTPA. The company has experience in construction of FSS structures for bridges, commercial complexes, power projects, airports, stadiums etc.
 
JSWSMD was incorporated in 2009, and is engaged in design, manufacture and installation of composite metal decking. JSWSMD is a JV between JSW Severfield Structures Ltd (JSSL), with 66.67% stake and Structural Metal Decks Ltd (SMDL) with 33.33% stake. SMDL is UK's specialist in the design, manufacture & installation of composite metal decking for over 25 years' experience.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 788.14 411.11
Profit After Tax (PAT) Rs crore 30.00 11.02
PAT Margins % 3.8 2.7
Adjusted debt/adjusted networth Times 0 0.43
Interest coverage Times 3.16 1.96

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue size
(Rs crore)
Rating assigned with outlook
NA Proposed Fund-Based Bank Limits NA NA NA 2 CRISIL A-/Stable
NA Long Term Loan NA NA Mar-24 40 CRISIL A-/Stable
NA Letter of credit & Bank Guarantee NA NA NA 98 CRISIL A2+
NA Letter of Credit NA NA NA 300 CRISIL A2+
NA Bank Guarantee  NA NA NA 425 CRISIL A2+
NA Cash Credit NA NA NA 75 CRISIL A-/Stable
NA Working Capital Facility NA NA NA 35 CRISIL A-/Stable
NA Proposed Working Capital Facility NA NA NA 100 CRISIL A-/Stable
 
Annexure - List of entities consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
JSW Severfield Structures Limited Full Standalone company
JSW Structural  Metal Decking Limited Full Subsidiary
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  252.00  CRISIL A-/Stable  07-08-19  CRISIL A-/Stable    --    --    --  -- 
Non Fund-based Bank Facilities  LT/ST  823.00  CRISIL A2+  07-08-19  CRISIL A2+    --    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 425 CRISIL A2+ Bank Guarantee 425 CRISIL A2+
Cash Credit 75 CRISIL A-/Stable Cash Credit 75 CRISIL A-/Stable
Letter of Credit 300 CRISIL A2+ Letter of Credit 300 CRISIL A2+
Letter of credit & Bank Guarantee 98 CRISIL A2+ Letter of credit & Bank Guarantee 98 CRISIL A2+
Long Term Loan 40 CRISIL A-/Stable Long Term Loan 40 CRISIL A-/Stable
Proposed Fund-Based Bank Limits 2 CRISIL A-/Stable Proposed Fund-Based Bank Limits 2 CRISIL A-/Stable
Working Capital Facility 35 CRISIL A-/Stable -- 0 --
Proposed Working Capital Facility 100 CRISIL A-/Stable -- 0 --
Total 1075 -- Total 940 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Approach to Recognising Default
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation
Criteria for Notching up Stand Alone Ratings of Companies based on Parent Support
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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