Rating Rationale
August 26, 2020 | Mumbai
Kirtilal Kalidas Jewellers Private Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.202.5 Crore
Long Term Rating CRISIL BBB/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BBB/Stable' rating on the bank loan facilities of Kirtilal Kalidas Jewellers Private Limited (KKJPL; part of Kirtilal group).
 
The ratings continue to reflect Kirtilal group's established regional market position and promoters' extensive experience in the jewellery industry. The rating also reflects comfortable financial risk profile because of comfortable capital structure and debt protection metrics. These strengths are partially offset by large working capital requirement, exposure to intense competition in the fragmented jewellery retailing industry, and susceptibility to volatility in gold and diamond prices.

Analytical Approach

For arriving at the rating, CRISIL has treated KKJPL's unsecured loans (Rs 28 crore outstanding as on 31, March 2020) as debt as the same is expected to be repaid over the medium term.
 
Further, CRISIL has combined financial and business risk profiles of KKJPL with its subsidiary Kirtilal Kalidas Jewellers INC (KKJI), together referred as Kirtilal group.

Please refer Annexure - Details of Consolidation, which captures the list of entities considered and their analytical treatment of consolidation.

 

Key Rating Drivers & Detailed Description
Strengths
* Established regional market position and promoters' extensive experience in the jewellery industry: The promoter family has experience of over seven decades in the jewellery retailing industry. In-house jewellery manufacturing and strong network for procurement of diamonds have resulted in sound operating efficiencies. The group's operations were impacted due to COVID-19 lockdown as most of its stores were operational during the month of April and May - 2020. The revenue of the group is expected to decline by about 20-25% during the year on account of the same.
 
* Comfortable financial risk profile: Total outside liabilities to adjusted networth ratio is estimated at 1.4 times as on March 31, 2020. Absence of debt-funded capital expenditure (capex) and steady accretion to reserves is expected to keep the ratio comfortable, at below 1.5 times, over the medium term. Interest coverage ratio is estimated at 3 times in fiscal 2020 and is expected to come down in fiscal 2021 due to expected reduction in sales on account of COVID-19 lock down. However, it shall remain moderate and is expected rebound in fiscal 2022. Recovery in sales during H2 of fiscal 2021 is critical and shall be a key rating sensitivity factor.
 
Weaknesses
* Large working capital requirement: Gross current assets are estimated at 274 days as on March 31, 2020, driven by large inventory. Inventory is usually higher than industry standards owing to sizeable diamond jewelry sales.
 
* Exposure to intense competition in the fragmented jewellery retailing industry and to volatility in gold prices: Revenue and profitability are likely to remain susceptible to intense competition in the fragmented retail jewellery industry and to volatility in raw material prices. Because of intense competition, players feel the need to continuously offer new designs and come up with innovative marketing practices to attract and retain customers. Further, volatility in gold and diamond prices impacts demand. Also, the company's large inventory renders its profitability susceptible to volatility in raw material prices.
Liquidity Adequate

Liquidity continues to be adequate, driven by absence of term debt, and moderate bank limit utilisation. Working capital limits of Rs 162.5 crore have been utilised at an average of 89% over the last 12 months through June 2020. Cash accrual are estimated at around Rs 10-15 crore against nil repayment obligation. Current ratio is estimated at 1.8 times as on March 31, 2020. The group has availed moratorium due to COVID-19 lock down with one of its banker. The group is likely to avail 20 crores of additional working capital facilities in the near term which should support its liquidity further. Any further restriction on account of COVID-19 and its impact on business will be a key monitorable over the medium term.

Outlook: Stable

CRISIL believes Kirtilal group will continue to benefit from the established regional presence and the experience of the promoters.

Rating Sensitivity factors
Upward factors:

* Sustained increase in scale of operations and operating profitability.
* Sustenance of interest coverage of over 4 times.
 
Downward factors:
* Interest coverage of less than 1.8 times
* Stretch in working capital cycle leading to deterioration in liquidity.

About the Group

KKJPL, set up in 1939 as a partnership concern and reconstituted as a private-limited company in 2007, retails in diamond and gold jewellery. The Kovai (Tamil Nadu)-based company has 11 retail showrooms across South India. Mr T Shanthakumar and Mr Paresh Mehta manage the business.

KKJI, is a subsidiary of KKJPL, engages in Jewellery retailing in the US.

Key Financial Indicators
As on/for the period ended March 31 Units 2019 2018
Operating income Rs crore 572 565
Profit After Tax (PAT) Rs crore 25 20
PAT Margin % 4.3 3.5
Adjusted debt/adjusted networth Times 1.09 1.01
Interest coverage Times 3.12 3.4

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon Rate (%) Maturity Date Issue Size (Rs.Cr) Complexity levels Rating Assigned with Outlook
NA Cash Credit NA NA NA 162.5 NA CRISIL BBB/Stable
NA Proposed Long Term Bank Loan Facility NA NA NA 40  NA CRISIL BBB/Stable
 
Annexure - List of entities consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Kirtilal Kalidas Jewellers INC 100% Wholly owned subsidiary
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  202.50  CRISIL BBB/Stable      27-05-19  CRISIL BBB/Stable  29-06-18  CRISIL BBB/Stable  15-03-17  CRISIL BBB/Stable  CRISIL BBB/Stable 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 162.5 CRISIL BBB/Stable Cash Credit 162.5 CRISIL BBB/Stable
Proposed Long Term Bank Loan Facility 40 CRISIL BBB/Stable Proposed Long Term Bank Loan Facility 40 CRISIL BBB/Stable
Total 202.5 -- Total 202.5 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for Consolidation

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