Rating Rationale
June 25, 2018 | Mumbai
Krupa Chaton Manufacturing Company Private Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.98.37 Crore
Long Term Rating CRISIL BB/Stable (Reaffirmed)
Short Term Rating CRISIL A4+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its ratings on the bank facilities of Krupa Chaton Manufacturing Company Private Limited (Krupa) at 'CRISIL BB/Stable/CRISIL A4+'.

The rating reflects the promoters' extensive experience in glass chaton manufacturing and marketing business. This rating strength is partially offset by susceptibility of the group's profitability and revenues to changes in consumption trends and strong competition faced from Chinese manufacturers.

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of Krupa, Art Beads Pvt Ltd (ABPL), Bright Engineering Works (BEW), and Krupa Trading Company (KTC), collectively known as the Art group, herein. This is because of significant operational and financial linkages among the entities and their common promoters.

Key Rating Drivers & Detailed Description
Strengths
* Promoters' extensive experience in the glass chaton manufacturing and marketing business
The promoters have been in the business for over three decades. They have long-standing relationships with customers and suppliers. The promoters have developed the group into a leading supplier of glass chatons.

* Average financial risk profile
Krupa's financial risk profile is average as reflected in comfortable capital structure and adequate debt protection metrics. The financial risk profile has improved primarily due to conversion of unsecured loans to equity in fiscal 2018.

Weakness
* Susceptibility to changes in consumption trends and intense competition from Chinese manufacturers
Glass chatons are embellishment items and hence the demand for these comes from sectors such as ready-made garments, handicrafts, imitation jewellery, shoes, and bags. These sectors are subject to changes in consumer tastes and preferences, and consequently, the demand for the glass chatons too is influenced by changes in consumer preferences. Furthermore, recently the industry has seen a surge in imports from China, significantly reducing the sales realisations.

* Modest Scale of Operations   
The scale of operations is modest as reflected in revenues of Rs.180 cr for fiscal 2018. The revenues are modest mainly due to competition from China. Going ahead the revenues are expected to ramp up backed by modernization of facility.
Outlook: Stable

CRISIL believes that the Art group's business and financial risk profile will remain susceptible over the medium term to increased competition from Chinese imports. The outlook may be revised to 'Positive' if increase in revenue and profitability results in high cash accrual alongwith improvement in the financial risk profile. The outlook may be revised to 'Negative' if low accrual or inefficient working capital management, weakens financial risk profile, particularly liquidity. Any dividend payouts will remain a key rating sensitivity factor.

About the Company

Krupa was incorporated in 1987, and is promoted by Mr. Satish Vithalani. The company is engaged in manufacturing of glass chatons (beads) that are used for embellishment of garments, manufacturing of imitation jewellery, fashion accessories, handbags, handicraft, and decorative items. All the entities of the Art Group are engaged either in manufacturing or trading of various types of glass chatons.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs Cr. 142.44 146.48
Profit After Tax (PAT) Rs Cr. (2.37) (35.99)
PAT Margin % (1.6) (24.4)
Adjusted Debt/Adjusted Networth Times 0.97 1.13
Interest coverage Times 0.90 (1.06)

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate Maturity ate Issue size (Rs cr) Rating assigned with outlook
NA Cash Credit NA NA NA 41.0 CRISIL BB/Stable
NA Term Loan NA NA Oct-2020 33.87 CRISIL BB/Stable
NA Letter of Credit NA NA NA 23.50 CRISIL A4+
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  74.87  CRISIL BB/Stable      27-02-17  CRISIL BB/Stable      20-10-15  CRISIL BB+/Negative  CRISIL BBB+/Stable 
Non Fund-based Bank Facilities  LT/ST  23.50  CRISIL A4+      27-02-17  CRISIL A4+      20-10-15  CRISIL A4+  CRISIL A2 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 41 CRISIL BB/Stable Cash Credit 41 CRISIL BB/Stable
Letter of Credit 23.5 CRISIL A4+ Letter of Credit 23.5 CRISIL A4+
Term Loan 33.87 CRISIL BB/Stable Proposed Long Term Bank Loan Facility 70.18 Withdrawal
-- 0 -- Term Loan 33.87 CRISIL BB/Stable
Total 98.37 -- Total 168.55 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

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