Rating Rationale
September 25, 2020 | Mumbai
Kundan Jewellers Private Limited
'CRISIL BB+/Stable' assigned to bank debt
 
Rating Action
Total Bank Loan Facilities Rated Rs.23 Crore
Long Term Rating CRISIL BB+/Stable (Assigned)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has assigned its 'CRISIL BB+/Stable' rating to the long-term bank facility of Kundan Jewellers Private Limited (KJPL).
 
The rating reflects KJPL's promoters established presence in the jewellery retail industry and moderate financial risk profile with low reliance on debt despite sizeable inventory levels. These rating strengths are partially offset by company's exposure to volatility in gold prices, regulatory changes coupled with intense competition and geographical concentration.
 
The lockdown and other measures taken by various central and state governments towards containment of COVID-19 are expected to have a moderate impact on the business risk profile of KJPL. Company's store have seen operations resume from June, 2020 albeit at a much lower footfalls. Company's revenue for fiscal 2021 would be lower than earlier year, however steady inflow of receivables, coupled with low reliance on debt will succor the credit risk profile.

Analytical Approach

Total unsecured loans from the promoters stood at Rs 25.59 crore as on March 31, 2020. The same has been treated as neither debt nor equity as it is expected to remain in the business over the medium term.

Key Rating Drivers & Detailed Description
Strengths:
* Established presence in the jewellery retail industry: Over 8 decade's long experience of the promoters in the jewellery industry, and their longstanding relationship with the customers and suppliers have helped the company successfully navigate business cycles over the years. Benefits from the extensive industry experience of the promoters would continue over the medium term.

* Moderate financial risk profile: Moderate net worth and low total outside liabilities to adjusted networth (TOL/ANW) (Rs 31 crore and 1.00 times as on March 31st 2020) along with comfortable interest coverage ratio at 2.74 times for fiscal 2020 represents moderate financial risk profile.

Weakness:
* Operating performance exposed to volatility in gold prices and regulatory changes: Gold jewellery accounts for majority of the total revenue, which exposes the company to risks relating to volatility in raw material prices. Moreover, the supply and demand scenario is susceptible to fluctuation in gold prices as well as change in regulatory policies by government such as change in import duties.

* Intense competition and geographical concentration: The retail jewelry industry in India is intensely competitive and highly fragmented. Despite a long track record, the company faces stiff competition from new entrants in the industry. In comparison to this, KJPL's business risk profile is constrained by geographic concentration in its revenue profile. Although KJPL has been in the retail jewelry business for years, its operations have been only in the state of Maharashtra. The Company has 3 showrooms located in Andheri West, Mumbai. Business risk profile, therefore, remains exposed to volatility in demand.
Liquidity Stretched

The company has fund based limits of Rs. 23 crore which are utilized at an average of 92% for 12 months ending July, 2020.  Company moderate cash and cash equivalents of Rs 0.78 crore as on March 31st, 2020. Company is expected to generate cash accruals in the range of Rs 1.00-3.00 crore in fiscal 2021 and 2022 against which it has no term debt repayment or gold metal loan obligations. The company has no debt funded capex plans over the medium term. Current ratio was moderate at 2.72 times as on March 31, 2020 supported by sizeable inventory levels which are largely funded by internal funds. CRISIL expects internal accruals and cash and cash equivalent to be sufficient to meet incremental working capital requirement.

Outlook: Stable

CRISIL believes that the KJPL will continue to benefit from its established presence in the industry, supported by promoters extensive experience and established relations with suppliers and customers. 

Rating Sensitivity Factors
Upward factor
* Strengthening of business risk profile, driven by increase in net cash accruals above Rs 8 crore.
* Significant improvement in liquidity marked by enhancement in bank lines or fund support from promoters.
* Sustenance of financial risk profile at current levels.

Downward factor
* Significant decline in revenue or operating margins resulting in net cash accruals below Rs 1.5 crore in fiscal 2021
* Large debt funded capital expenditure, stretch in debtor cycle or large dividend payout weakening the financial risk profile.

About the Company

KJPL, incorporated in 2000, is engaged in manufacturing and retailing of gold and diamond studded jewellery. The company operates three showrooms which are located in Andheri West, Mumbai. The company also caters to other jewellery retailers and wholesalers.

Key Financial Indicators
Particulars Unit 2020* 2019
Revenue Rs.Crore 96.71 77.85
Profit After Tax (PAT) Rs.Crore 2.71 3.42
PAT Margin % 2.8 4.4
Adjusted debt/adjusted networth Times 0.63 0.84
Interest coverage Times 2.74 2.10
*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Complexity Levels Issue size (Rs.Crore) Rating assigned
with outlook
NA Cash Credit NA NA NA NA 23 CRISIL BB+/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  23.00  CRISIL BB+/Stable  24-08-20  Withdrawal (Issuer Not Cooperating)*  06-12-19  CRISIL B/Stable (Issuer Not Cooperating)*  11-09-18  CRISIL B/Stable (Issuer Not Cooperating)*  12-06-17  CRISIL B/Stable (Issuer Not Cooperating)*  CRISIL BB-/Stable 
All amounts are in Rs.Cr.
*Issuer did not cooperate; based on best-available information
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 23 CRISIL BB+/Stable Cash Credit 23 Withdrawn/Issuer Not Cooperating
Total 23 -- Total 23 --
Links to related criteria
Assessing Information Adequacy Risk
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry

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