Rating Rationale
January 31, 2019 | Mumbai
Lazer India Private Limited
'CRISIL BBB-/Stable/CRISIL A3' assigned to bank debt
 
Rating Action
Total Bank Loan Facilities Rated Rs.14 Crore
Long Term Rating CRISIL BBB-/Stable (Assigned)
Short Term Rating CRISIL A3 (Assigned)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has assigned its 'CRISIL BBB-/Stable/CRISIL A3' ratings to the bank facilities of Lazer India Private Limited (LIPL; part of the Vardhman group).

The rating reflect the extensive experience of the Vardhman group's promoters in the household appliances industry and its established relationships with customers and suppliers. The rating also factors in above-average financial risk profile supported by low debt and healthy debt protection indicators. These strengths are partially offset by susceptibility of profitability to volatility in raw material prices, customer concentration in revenue, and large working capital requirement.

Analytical Approach

For arriving at the rating, CRISIL has combined the business and financial risk profiles of Quality Industries (QIND), LIPL, Vardhman Electrical Appliances (VEA), and Vardhman Home Appliances Ltd (VHAL). All the entities, collectively referred to as the Vardhman group, have significant operational and financial linkages and are under the same management.

Of the unsecured loan of Rs 11.22 crore as on March 31, 2018, 75% has been treated as equity and the rest as debt, as the loan is subordinate to bank debt and is expected to remain in the business over the medium term.

Please refer Annexure - Details of consolidation, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths
* Extensive experience of the promoters in the household appliances industry and established relationships with customers and suppliers
Over the years, the promoters have developed good insight into the household appliances industry. The group's turnover increased to Rs 307.38 crore in fiscal 2018 from Rs 284.88 crore in fiscal 2017. The promoters' expertise has helped develop healthy business relationships with customers such as Usha International, Havells, and Surya Roshni, and bag repeat orders from them. The promoters have also helped establish the group's brand, Lazer, in the household appliances market. CRISIL believes the extensive experience of the promoters and their established relationships with suppliers and customers will help the group maintain its business risk profile over the medium term.

* Above-average financial risk profile supported by low debt and healthy debt protection indicators
The group's established market position and diversified product portfolio have helped increase revenue steadily. Networth was healthy at Rs 37.38 crore as on March 31, 2018, up from Rs 28.21 crore as on March 31, 2017, supported by a steady increase in revenue and healthy accretion over the past three fiscals. The business growth was primarily funded through internal accrual and healthy trade credit from suppliers, resulting in low gearing which is 0.89 time as on March 31, 2018.

The debt protection metrics is healthy as reflected interest coverage and net cash accrual to total debt ratios were 3.37 times and 0.29 time, respectively, in fiscal 2018. CRISIL believes the group's financial risk profile will remain healthy over the medium term on account of conservative capital structure and robust debt protection metrics.

Weaknesses
* Susceptibility of profitability to volatility in raw material prices and customer concentration in revenue
Polypropylene, aluminium, and copper form around 80% of the group's operating expense. These raw materials are mainly procured through traders domestically and are also imported from China. The commodity nature of the product makes the group vulnerable to volatility in raw material prices. Production cost and profitability depend on raw material prices, as raw material cost accounts for 60-70% of net sales. Also, the group is unable to pass on any increase in raw material price on account of the commodity nature of its products. On account of variation in raw material prices, the operating margin has been volatile and ranged from 3-6% in the past three fiscals.

Furthermore, the group faces customer concentration risk as it derives 50-60% of its annual revenue from top five customers. Any decline in orders from its key customers will hit the group's business and financial risk profiles. However, the customer concentration risk is mitigated by longstanding relationship of more than one decades with key customers.

CRISIL believes the Vardhman group's profitability will remain vulnerable to volatility in raw material prices.

* Large working capital requirement
Gross current assets were at 182 days, driven by large receivables and inventory of 122 days and 46 days, respectively, as on March 31, 2018. Working capital is funded primarily through credit of 182 days from suppliers. Ability to continue funding incremental working capital requirement through payables will remain a key rating sensitivity factor.
Liquidity

Liquidity is adequate, despite working capital intensive operation on the back of consistent need based infusion of funds by promoters through unsecured loan; unsecured loan as on March 31, 2018 is Rs 11.22 crore. Bank limits are moderately utilised extensively, at an average of 80% over the 7 months through November 2018. Net cash accrual is expected at Rs 13 crore, which will be sufficient to meet term debt obligation of around Rs 3 crore, in fiscal 2019. CRISIL believes the Vardhman group's liquidity will remain moderate over the medium term.

Outlook: Stable

CRISIL believes the the Vardhman group will continue to benefit from the extensive experience of its promoters and its established relationships with customers and suppliers. The outlook may be revised to 'Positive' if the group reports better-than-expected growth in revenue, while diversifying its customer base and improving its profitability and working capital management. The outlook may be revised to 'Negative' if the group undertakes significant debt-funded capital expenditure or if cash accrual decreases significantly or if working capital cycle lengthens, weakening liquidity.

About the Group

Established in 2001, LIPL is engaged in distribution and marketing for various types of household appliances manufactured by Vardhman group. The promoters of the company are Mr. Akhil Jain and Mrs. Anita Jain. The promoters have been in the household appliances industry since three decades through group companies.

The Vardhman group was started in 1983 by Mr Parmod Jain to enter the household appliances segment. The group is a progressive market leader known for manufacturing and marketing fast moving electronic goods, including, fans, irons, pumps, electric water heaters, room heaters, induction cooktops, mixer grinders, choppers, blenders, immersion rods, heating elements, and air coolers, under its Lazer brand. The brand is the largest manufacturer of room heaters, elements, immersion rods and irons in the country.

Key Financial Indicators (Consolidated)
Particulars Unit 2018 2017
Revenue Rs crore 307.38 284.88
Profit After Tax (PAT) Rs crore 5.31 4.21
PAT Margin % 1.73 1.48
Adjusted debt/adjusted networth Times 0.89 1.26
Interest coverage Times 3.37 2.75

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of
Allotment
Coupon
Rate (%)
Maturity date Issue Size
(Rs.Cr)
Rating assigned
With outlook
NA Cash Credit NA NA NA 10.0 CRISIL BBB-/Stable
NA Letter of Credit NA NA NA 4.0 CRISIL A3
 
Annexure - Details of Consolidation 
Entities Consolidated Extent of consolidation
Quality Industries Full
Lazer India Private Limited Full
Vardhman Electrical Appliances Full
Vardhman Home Appliances Limited Full
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  10.00  CRISIL BBB-/Stable    --    --    --    --  -- 
Non Fund-based Bank Facilities  LT/ST  4.00  CRISIL A3    --    --    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 10 CRISIL BBB-/Stable -- 0 --
Letter of Credit 4 CRISIL A3 -- 0 --
Total 14 -- Total 0 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Consumer Durable Industry
CRISILs Bank Loan Ratings
Criteria for rating entities belonging to homogenous groups

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