Rating Rationale
July 13, 2020 | Mumbai
Lemon Tree Hotels Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.250 Crore
Long Term Rating CRISIL A-/Negative (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL A-/Negative' rating on the long-term bank facilities of Lemon Tree Hotels Limited (LTHL; part of the Lemon Tree group).
 
CRISIL had on March 26, 2020, revised the outlook on the long-term bank facilities of LTHL to 'Negative' from 'Stable' and reaffirmed the 'CRISIL A-' rating.
 
The continued 'Negative' outlook reflects the likelihood of deterioration in business risk profile as hotel occupancy is expected to remain subdued in the near term due to the Covid-19 pandemic. People are avoiding non-essential travel and the government has placed restrictions on capacity utilisation by hotels. Prolonged low occupancy will hit the company's credit risk profile significantly. Alternatively, fast reversal to normalcy may contain the extent of deterioration. That said, ability to revert to operational stability and relief measures by the government will be key monitorables.
 
For the first two months of fiscal 2021, the Lemon tree group reported occupancy of around 30%. The group has tied up with various multinational companies and information technology companies to provide prolonged stay options to their employees as their own guest houses were shut on account of government restrictions. Some hotels are acting as quarantine centres for Indians returning from overseas or as guest houses for medical professionals. LTHL has proactively reduced its cost and shored up liquidity amid the fall in occupancy. It is conserving cash by making aggressive salary cuts, reducing contractual workforce and deferring maintenance and capital expenditure (capex).
 
In June 2020, APG Asset Management NV (APG), a Dutch pension fund, invested Rs 175 crore in Fleur Hotels Pvt Ltd (Fleur Hotels; a 58% subsidiary of LTHL) by way of compulsorily convertible preference shares (CCPSs). These funds will act as a liquidity buffer and can be utilised by the group in these uncertain times. The CCPSs will be converted to equity after 30 months. A second tranche of CCPSs not exceeding Rs 125 crore can be issued on the request of Fleur Hotels, if required, subject to the consent of LTHL and APG. Apart from this, LTHL has got board approval to raise equity of Rs 150 crore. The method of raising the capital and the timeline are under consideration.
 
In March 2020, the Reserve Bank of India (RBI) announced the Covid-19 - Regulatory Package, whereby lenders were permitted to grant moratorium on bank loans (initially from March to May, later extended until August 2020). The Lemon Tree group has availed of both phases of the moratorium from all its lenders.
 
The rating continues to reflect the Lemon Tree group's established position in the hotel industry, its diversified revenue and healthy financial flexibility. The strengths are partially offset by debt-funded growth plans, which will increase financial leverage. Furthermore, with a substantial portion of capital tied up in under-construction hotels, return on investment will be low, leading to below-average debt protection metrics and modest return on capital employed (RoCE).

Analytical Approach

For arriving at the rating, CRISIL has combined the business and financial risk profiles of LTHL and its subsidiaries, collectively referred to as the Lemon Tree group, because they have strong business and financial linkages. The subsidiaries construct or operate hotels under the Lemon Tree Premier, Lemon Tree, Red Fox and Aurika brands, and provide services to group companies.

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths:
* Established position and healthy revenue diversity:
The Lemon Tree group is among the top three hotel chains (by number of rooms) in India. It is present across three segments: premium economy, midscale and budget. The group has 80 hotels across 48 cities, of which, 33 are owned, 8 are leased and 39 are under management or franchisee contracts. This includes 7 owned and 10 managed Keys Hotels, which were added to the portfolio after the acquisition of Berggruen Hotels Pvt Ltd (BHPL) in fiscal 2020. Diversified service offering provides strength and stability to the group's business risk profile by reducing the risks associated with a single price point and limited locations. As it expands, the group will continue to benefit from its positive brand recall.

* Healthy financial flexibility with regular equity infusion:
The group raised capital in fiscal 2021 at a time when the economy in general and the hotel industry in particular were reeling under the impact of Covid-19. It has raised equity of more than Rs 1,500 crore since fiscal 2006, irrespective of the funding climate, which reflects its high financial flexibility. Consequently, its capital structure has remained comfortable, with gearing less than 1 time since fiscal 2013. Also, long tenure of debt and moratorium on repayment have resulted in manageable debt obligation. The group's prudent funding policy for capex will ensure a stable financial risk profile over the medium term, while its ability to raise equity and contract debt at attractive terms will support financial flexibility.

Weaknesses:
* Aggressive expansion strategy, resulting in below-average debt protection metrics, and exposure to stabilisation risk:
The group started its first hotel in 2004 with 49 rooms. Since then, it has grown rapidly to 41 operational hotels (owned or leased) and around 5,200 rooms. Though expansion was funded through a prudent mix of debt and equity, high interest cost and subdued profitability led to below-average debt protection metrics. Debt to earnings before interest, tax, depreciation and amortisation (EBITDA) ratio and interest coverage were subdued at 6.5 times and 1.5 times, respectively, in fiscal 2020. With the expected decline in profitability in fiscal 2021, the metrics are likely to deteriorate. Once the situation stabilises, the metrics may improve gradually with favourable interest rates, stabilisation of average room rates in established properties, and successful ramp up of operations at new hotels. Recovery of profitability as well as the pace of stabilisation of operations of added capacity will be key monitorables.

* Large, under-construction portfolio, leading to low RoCE:
RoCE improved to around 6% in fiscal 2020 from 1-3% in fiscals 2013 to 2016. As a substantial portion of capital is employed in under-construction projects, the RoCE is expected to remain subdued over the medium term. As new hotels become operational, the ratio of operational to total rooms will improve. Furthermore, expansion through leased properties rather than owned properties will lead to a better RoCE.
Liquidity Adequate

The group has adequate liquidity in the form of cash, mutual funds and undrawn bank facilities. The recently raised equity from APG has enhanced liquidity. Also, the group has availed of both phases of the moratorium on debt servicing, which has helped conserve liquidity in these uncertain times. Furthermore, debt repayment stretched over 10-15 years cushions liquidity. Ability to raise equity and contract debt at attractive terms supports financial flexibility.

Outlook: Negative

The Lemon Tree group's financial risk profile may weaken if the recovery in occupancy level is delayed. 

Rating Sensitivity factors
Upward Factors
* More-than-expected improvement in the debt protection metrics on account of increasing occupancy
* Growth in revenue and sustenance of operating margin over 40%

Downward Factors
* Prolonged weak demand, leading to occupancy below 50%
* Weakening of the financial risk profile because of decline in operating profitability.
About the Group

Founded by Mr Patanjali Keswani in September 2002, the Lemon Tree group has 79 hotels across 47 cities'33 owned, 8 leased, and 38 under management or franchisee contracts. This includes 7 owned and 14 managed Keys Hotels, which were added to the portfolio after the acquisition of BHPL in fiscal 2020. The first hotel commenced operations in Gurugram in 2004. The group has four brands: Aurika (luxury), Lemon Tree Premier (upscale), Lemon Tree Hotels (midscale), and Red Fox Hotels (economy). It also has a management arm that leverages the Lemon Tree brand and provides managerial and operational services to hotel owners.
 
In 2012, APG invested in Fleur Hotels. As on March 31, 2020, APG owned 42.02% stake in Fleur Hotels and 15% in LTHL.
 
In 2019, LTHL completed its initial public offering for 24.9% stake. The promoter continues to own 31% stake.
 
In fiscal 2020, the Lemon Tree group acquired BHPL, which owns and operates 21 hotels under the Keys Hotels brand across India.

Key Financial Indicators
As on/for the period ended March 31 Unit 2020* 2019
Revenue Rs.Crore 669 550
Profit After Tax (PAT) Rs.Crore -13 56
PAT Margin % -1.95 10.2
Adjusted debt/Adjusted networth Times 0.9 0.9
Interest coverage Times 1.5 2.1
*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs.Crore) Complexity Level Rating assigned with outlook
NA Overdraft NA NA NA 20.0 NA CRISIL A-/Negative
NA Term Loan NA NA 27-Mar-2030 210.0 NA CRISIL A-/Negative
NA Proposed Long Term Bank Loan Facility NA NA NA 20.0 NA CRISIL A-/Negative
 
Annexure - List of Entities Consolidated
Name of entities Extent of consolidation Rationale for consolidation
Fleur Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Begonia Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Canary Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Carnation Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Dandelion Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Lemon Tree Hotel Company Pvt Ltd Full Strong managerial, operational and financial linkages
Manakin Resorts Pvt Ltd Full Strong managerial, operational and financial linkages
Nightingale Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Oriole Dr Fresh Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Sukhsagar Complexes Pvt Ltd Full Strong managerial, operational and financial linkages
PSK Resorts & Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Red Fox Hotel Company Pvt Ltd Full Strong managerial, operational and financial linkages
Grey Fox Project Management Company Pvt Ltd Full Strong managerial, operational and financial linkages
Valerian Management Services Pvt Ltd Full Strong managerial, operational and financial linkages
Celsia Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Inovoa Hotels And Resorts Ltd Full Strong managerial, operational and financial linkages
Iora Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Ophrys Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Hyacinth Hotels Pvt Ltd Full Strong managerial, operational and financial linkages
Berggruen Hotels Private Limited Full Strong managerial, operational and financial linkages
Poplar Homestead Holdings Private Limited Full Strong managerial, operational and financial linkages
Madder Stays Private Limited Full Strong managerial, operational and financial linkages
Jessamine Stays Private Limited Full Strong managerial, operational and financial linkages
Bandhav Resorts Private Limited Full Strong managerial, operational and financial linkages
Mind Leaders Learning India Pvt Ltd Proportionate consolidation under the equity method Joint venture/associate
Pelican Facilities Management Pvt Ltd Proportionate consolidation under the equity method Joint venture/associate
Glendale Marketing Services Private Limited Proportionate consolidation under the equity method Joint venture/associate
Hamstede Living Private Limited Proportionate consolidation under the equity method Joint venture/associate
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  250.00  CRISIL A-/Negative  26-03-20  CRISIL A-/Negative  16-08-19  CRISIL A-/Stable  02-07-18  CRISIL A-/Stable  28-07-17  CRISIL A-/Stable  CRISIL BBB+/Positive 
            09-07-19  CRISIL A-/Stable  29-06-18  CRISIL A-/Stable       
            22-03-19  CRISIL A-/Stable           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Overdraft 20 CRISIL A-/Negative Overdraft 20 CRISIL A-/Negative
Proposed Long Term Bank Loan Facility 20 CRISIL A-/Negative Proposed Long Term Bank Loan Facility 20 CRISIL A-/Negative
Term Loan 210 CRISIL A-/Negative Term Loan 210 CRISIL A-/Negative
Total 250 -- Total 250 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation

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