Rating Rationale
December 08, 2016 | Mumbai
MIRC Electronics Limited
 
Total Bank Loan Facilities Rated Rs.10750 Million
Long Term Rating CRISIL BB-/Negative (Downgraded from ‘CRISIL BB/Negative’; Placed on ‘Notice of Withdrawal’)
Long Term Rating CRISIL BB-/Negative (Withdrawal)
Short Term Rating CRISIL A4+ (Placed on ‘Notice of Withdrawal’)
Short Term Rating CRISIL A4+ (Withdrawal)
(Refer to Annexure 1 for Facility-wise details)
 
Rs.250 Million Commercial Paper Programme CRISIL A4+ (Withdrawal)

CRISIL has downgraded its rating on the bank facilities of MIRC Electronics Limited (MIRC) to 'CRISIL BB-/Negative' from 'CRISIL BB/Negative', and reaffirmed the rating on the short-term facilities at 'CRISIL A4+. The rating action is based on publicly available information as MIRC has not cooperated with CRISIL in its surveillance process.
 
Furthermore, CRISIL has withdrawn its rating on the commercial paper programme and proposed bank loan facilities amounting to Rs 250 million and Rs 6050 million, respectively at the company's request. Additionally, the ratings on the bank loan facilities amounting to Rs 4700 million have been placed on 'Notice of Withdrawal' for 180 days at the company's request. The ratings will be withdrawn at the end of the notice period, in line with CRISIL's policy on withdrawal of its bank loan ratings.
 
The downgrade reflects continued pressure on profitability and revenue in the intensely competitive consumer durable industry. Operating income declined 40% year-on-year in fiscal 2016, with MIRC incurring an operating loss of Rs 40 million against a profit of Rs 410 million in the previous fiscal. Given the subdued profitability, the debt protection metrics remain stressed, with gearing at 1.46 times and an interest cover of -0.04 time in fiscal 2016, against 1.44 times and 1.5 times, respectively, in fiscal 2015.
 
The operating performance has shown signs of turnaround in fiscal 2017, with the operating margin increasing to 5% for the six months ended September 30, 2016, on a standalone basis, against 1.5% for the previous corresponding period. However, profitability and revenue growth are likely to remain under pressure over the medium term given MIRC's declining market share and adverse impact of demonetisation of Rs 500 and Rs 1000 currency notes, especially in Tier-2 and Tier-3 cities.
 
The ratings reflect MIRC's diverse revenue profile and extensive experience of promoters. These strengths are partially offset by below-average financial risk profile, susceptibility to volatility in input prices, and exposure to intense competition across product categories.

Outlook: Negative

CRISIL believes MIRC's debt protection metrics will continue to be constrained by weak profitability and declining sales. The ratings may be downgraded if lower-than-anticipated revenue growth or profitability, sizeable, debt-funded capital expenditure, or inefficient working capital management further weakens the financial risk profile. The outlook may be revised to 'Stable' if increase in profitability and turnover leads to better debt protection metrics.

About the Company

Set up in 1981 and promoted by the Mirchandani family, MIRC manufactures a range of consumer durables such as colour TVs, air conditioners, washing machines, DVD players, mobile phones, and microwave ovens. Products are sold under the Onida brand, and under the Igo brand in rural markets. The company manufactures air conditioners and washing machines at its plants in Wada, Maharashtra; Noida; and Roorkee, Uttarakhand. It also has an assembly unit in Roorkee.
 
On a consolidated basis, MIRC incurred a net loss of Rs 194.5 million on net sales of Rs 7.72 billion for fiscal 2016, against a net loss of Rs 45.7 million on net sales of Rs 10.73 billion for fiscal 2015. For the six months ended September 30, 2016, on a standalone basis, net loss was Rs 81.8 million on net sales of Rs 3.96 billion, against a net loss of Rs 138.7 million on net sales of Rs 3.86 billion for the previous corresponding period.

Annexure 1 - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Million) Rating Facility Amount (Rs.Million) Rating
Cash Credit 1450 CRISIL BB-/Negative(Notice of Withdrawal) Cash Credit 1450 CRISIL BB/Negative
Letter of credit & Bank Guarantee 3250 CRISIL A4+(Notice of Withdrawal) Letter of credit & Bank Guarantee 3250 CRISIL A4+
Proposed Cash Credit Limit 50 Withdrawal Proposed Cash Credit Limit 50 CRISIL BB/Negative
Proposed Letter of Credit & Bank Guarantee 2850 Withdrawal Proposed Letter of Credit & Bank Guarantee 2850 CRISIL A4+
Proposed Short Term Bank Loan Facility 1400 Withdrawal Proposed Short Term Bank Loan Facility 1400 CRISIL A4+
Proposed Term Loan 1750 Withdrawal Proposed Term Loan 1750 CRISIL BB/Negative
Total 10750 -- Total 10750 --

Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Manufacturing Companies
Rating Criteria for Consumer Durable Industry
Criteria for rating Short-Term Debt (including Commercial Paper)

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