Rating Rationale
August 31, 2020 | Mumbai
MPJ Jewellers (GB) Private Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.60 Crore
Long Term RatingCRISIL BBB/Stable (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BBB/Stable' rating on the long-term bank facility of MPJ Jewellers (GB) Private Limited (MPJ).
 
The rating continues to reflect the company's strong regional market position and the extensive experience of its promoters in the jewellery industry, above-average financial risk profile, and healthy profitability. These strengths are partially offset by exposure to intense competition and large working capital requirement.
 
The rating also takes into consideration the expected decline in revenue in fiscal 2021, as a result of lockdowns declared by the government to curb the spread of Covid-19 along with prospective customers deferring luxury spending. Volume of sales could fall 40-45% in fiscal 2020 but will be supported by 30-35% increase in the value of gold. However, the profitability margins are expected to not see any large dip in fiscal 2021, as they are protected by fixed making charges on jewellery sold. It is also believed that the performance of the business will largely recover in fiscal 2021 with improvement in volume sales by around 15%.

Analytical Approach

Unsecured loans of Rs 35.04 crore as on March 31, 2019 were carved out of the capital account when the firm (MP Jewellers (GB) & Co) was converted in to a private company in April 2019. These funds are expected to stay in the business and do not carry any interest. Therefore, these loans have been treated as 75% equity and 25% debt.

Key Rating Drivers & Detailed Description
Strengths:
* Established regional presence and industry experience of the partners: MPJ is one of the oldest family-run jewellery groups in West Bengal; it has been managed by three generations of the Roychowdhury family and is supported by a team of professionals. The management's experience in the jewellery business, insight into consumers' buying patterns, and trends in jewellery design will continue to support the business. MPJ's established brand, MP Jewellers, benefits from the goodwill acquired from its patrons.
 
* Above-average financial risk profile: Financial risk profile should improve in the absence of any debt-funded capital expenditure. Networth was Rs 46.28 crore and gearing 1.47 times as on March 31, 2019 and are estimated at Rs 59.65 crore and 1.04 times, respectively, as on March 31, 2020. Debt protection metrics are strong, with interest coverage and net cash accrual to adjusted debt ratios of 4.38 times and 0.26 time, respectively, estimated in fiscal 2020.
 
* Healthy and stable profitability: Profitability was 9.24-12.15% over the four fiscals through 2020, driven by cost reduction due to Goods and Service Tax credit for interstate sales. Due to low reliance on external funds for expansion and working capital requirement, interest cost has been moderate, enhancing profit after tax margin (estimated at 6.16% in fiscal 2019 against 5.38% in the previous fiscal). Return on capital employed was healthy, estimated at 22.47% in fiscal 2019. With a strong brand image built over seven decades, profitability should remain stable over the medium term. 
 
Weaknesses:
* Exposure to intense competition in the fragmented jewellery industry: Intense competition in the highly fragmented domestic jewellery industry constrains operating margin. Consumer preference for diamond and platinum jewellery has resulted in increased pressure on the gold jewellery business. Also, negative news regarding frauds has made customers cautious of investment in gold and diamonds. MPJ faces competition from other traditional family jewellers and branded stores, such as Senco Gold Ltd, Anjali Jewellers Pvt Ltd, and PC Chandra Jewellers. Moreover, unlike some of its peers, who have a strong presence in domestic as well as international markets, MPJ remains a regional player.
 
* Large working capital requirement: Operations are working capital-intensive, driven by the need to maintain inventory at all showrooms in order to meet demand in a highly competitive market. Gross current assets are estimated at 173 days as on March 31, 2020, against 175 days a year earlier. This is mainly contributed by high inventory holding of around 184 days.
Liquidity Adequate

Cash accrual, estimated at Rs 15.9 crore in fiscal 2020 (Rs 12.37 last year) should comfortably cover modest repayment of Rs 7 lakh. In fiscal 2021, cash accrual is expected to dip to Rs 8.0-8.5 crore because of the decline in revenue due to Covid 19 pandemic but will be comfortable against negligible repayment. Post fiscal 2021, accruals should improve to previous levels gradually. Bank limit utilisation of Rs 60 crore averaged 85% (83% in last review) over the 12 months through June 2020. Current ratio is estimated at an adequate 1.66 times as on March 31, 2020.

Outlook: Stable

CRISIL believes MPJ will continue to benefit from its established market position in eastern India.

Rating Sensitivity factors
Upward factors
* Increase in revenue to around Rs 300 crore along with maintenance of healthy operating profitability majorly due to stabilisation of new showrooms along with sustenance of performance at old showrooms.
* Improvement in the working capital cycle majorly due to better inventory management
 
Downward factors
* Fall in revenue to below Rs 150 crore along with decline in profit margins majorly due to competition
* Decrease in the bank cushion primarily due to increase in inventory holding
About the Company

Set up as a partnership firm in fiscal 2010 and converted into a private limited company in April 2019, MPJ manufactures and retails gold, diamond, platinum and silver jewellery. Mr. Pralyankur Roychowdhury, Mr. Rudrankur Roychowdhury, Mr. Soumik Roychowdhury and Mr. Indranil Roychowdhury are the promoters. MPJ is a part of the M.P. Jewellers group, which comprises of four partnership companies using the common brand name.

Key Financial Indicators
Particulars Unit 2020* 2019
Revenue Rs crore 246.01 223.90
Profit after tax Rs crore 13.37 13.79
PAT margin % 5.43 6.16
Adjusted debt/Adjusted networth Times 1.04 1.47
Interest coverage Times 4.38 4.75
*Estimates

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs crore) Complexity Levels Rating assigned
with outlook
NA Cash Credit NA NA NA 60 NA CRISIL BBB/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  60.00  CRISIL BBB/Stable      28-05-19  CRISIL BBB/Stable  23-05-18  CRISIL BBB/Stable  04-08-17  CRISIL BBB/Stable  CRISIL BBB-/Positive 
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Name of Lender Amount (Rs.Crore) Rating
Cash Credit Axis Bank Limited 30 CRISIL BBB/Stable
Cash Credit Axis Bank Limited 20 CRISIL BBB/Stable
Cash Credit Axis Bank Limited 10 CRISIL BBB/Stable

This Annexure has been updated on 26-Sep-2021 in line with the lender-wise facility details as on 20-Aug-2021 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
The Rating Process
CRISILs Bank Loan Ratings

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