Rating Rationale
November 24, 2017 | Mumbai
M. K. Proteins Limited
Rating Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.13 Crore
Long Term Rating CRISIL A-/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its rating of 'CRISIL A-/Stable' on the long-term bank facility of M. K. Proteins Limited (MKPL; part of the Shree Ganesh group).  The rating continues to reflect the extensive experience of the promoters in the soap industry, established relationships with key customers, and strong financial risk profile. These rating strengths are partially offset by low pricing power due, intense price competition, and modest profitability.

MKPL is listed in the SME Platform of the National Stock Exchange since April 2017, and raised equity capital of Rs 10.23 crore, following which the promoter holding reduced to 65%. The continuation of the promoter holding at the current levels, along with the financial fungibility of MKPL with the Shree Ganesh group will be monitored by CRISIL.

Analytical Approach

For arriving at the rating, CRISIL has combined the business and financial risk profiles of MKPL, Shree Ganesh Fats Pvt Ltd (SGFPL), Shivalik Steel and Alloys Pvt Ltd (SSAPL), and Kamla Oleo Pvt Ltd (KOPL). This is because all these companies, collectively referred to as the Shree Ganesh group, are in a similar business and under a common management, and have business synergies, fungible cash flows, and common promoters. CRISIL has combined them to arrive at the group rating, with the ratings of individual entities arrived at by equating them to the group rating.

Key Rating Drivers & Detailed Description
Strengths
* Extensive experience of promoters and strong relationship with customers:  The promoters have more than 25 years' experience in the soap noodles business, and strong relationships with customers. The group is a major supplier to Hindustan Unilever Ltd (HUL; rated 'CRISIL AAA/Stable'), which accounts for over 80% of the direct and indirect sales, and has also set up its plant close to HUL's soap manufacturing unit in Baddi. It also caters to HUL vendors. Other customers include ITC Ltd, Reckitt Benckiser (India) Ltd, Godrej Consumer Products Ltd, and local cosmetic manufactures. The group has long-standing relationships with most of these customers and keeps getting repeat orders from them.
 
* Healthy financial risk profile: Gearing was comfortable at 0.29 time as on March 31, 2017, due to sizeable networth of around Rs.1200 crore. Long-term debt was negligible and the debt mostly comprises working capital borrowing that peaks during January-April. Capital structure is expected to remain above average over the medium term due to steady accretion to reserve, and moderate debt. During fiscal 2017, the group reduced its working capital borrowing by utilising a portion of the liquidity available and internal accruals. Low external borrowing in turn led to robust debt protection metrics, despite a modest operating margin. Interest coverage and net cash accrual to total debt ratios were 7 times and 0.65 time, respectively, in fiscal 2017.
 
Weakness
* Low pricing power because of intense price competition: Intense competition in the fast-moving consumer goods (FMCG) industry has led to limited pricing power for players. This limited pricing power has in turn percolated to the vendors of FMCG players. However, healthy relationships with key customers and cost-plus-margin pricing for a substantial portion of sales mitigates the risk of margin depletion due to raw material price movements for the Shree Ganesh group.
 
* Modest profitability and small scale of operations: Scale of operation remains small in the intensely competitive soap intermediaries industry, limiting pricing power. Though operating profitability has been modest at 4.4-6% in the five years through fiscal 2017, it is insulated from volatility in raw material rates as pricing is mostly linked to raw material price movements.
Outlook: Stable

CRISIL believes the Shree Ganesh group will continue to benefit over the medium term from its established relationship with key customers.
Upside scenario
* Considerable improvement in profitability and scale of operations
* Further diversification of customer profile and product mix.
 
Downside scenario
* Large, debt-funded capital expenditure, weakening the group's capital structure
* Significant decline in profitability, or reduced offtake by key customers
* Reduction in promoter' s shareholding.

About the Group

Set up in 1994, the Shree Ganesh group manufactures distilled fatty acid (DFA) and soap noodles. SGFPL, which is based at Barotiwala in Baddi, Himachal Pradesh, has two units: one manufactures hard oil (used in the chemicals and specialty chemicals industries) and the other DFA and glycerine. Each unit has a capacity of 150 tonne per day (tpd). SSAPL manufactures soap noodles, and has a capacity of 150 tpd. KOPL manufactures DFA with a capacity of 100 tpd and soap noodles with a capacity of 50 tpd. MKPL manufactures vegetable refined oils for vanaspati mills. SGFPL, SSAPL, and KOPL are located in Baddi, whereas MKPL has its facility in Ambala.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs. Cr. 490 537
Profit after tax (PAT) Rs. Cr. 30 27
PAT margins % 3.4 2.4
Adjusted debt/adjusted networth Times 0.29 0.62
Interest coverage Times 8.23 5.39

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue size
(Rs crore)
Rating assigned  with outlook
NA Cash Credit* NA NA NA 13 CRISIL A-/Stable
*Fully interchangeable with Letter of Credit
Annexure - Rating History for last 3 Years
  Current 2017 (History) 2016  2015  2014  Start of 2014
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  13  CRISIL A-/Stable    No Rating Change    No Rating Change    No Rating Change  30-04-14  CRISIL A-/Stable  -- 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit* 13 CRISIL A-/Stable Cash Credit* 13 CRISIL A-/Stable
Total 13 -- Total 13 --
*Fully interchangeable with Letter of Credit
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Chemical Industry
CRISILs Criteria for Consolidation

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