Rating Rationale
September 04, 2020 | Mumbai
Modelama Exports Private Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.175 Crore
Long Term Rating CRISIL BBB/Stable (Reaffirmed)
Short Term Rating CRISIL A3+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BBB/Stable/CRISIL A3+' ratings on the bank facilities of Modelama Exports Private Limited (Modelama).
 
The ratings continue to reflect Modelama's comfortable financial risk profile and the promoters' extensive experience in the readymade garments industry. These strengths are partially offset by exposure to risks of customer and geographical concentration in revenue and susceptibility of operating margin to intense competition and foreign exchange (forex) fluctuations.
 
On account of the Covid-19 pandemic, the company's collections and order book is estimated to be adversely impacted in fiscal 2021. Parent of Ann Taylor (Key client of group which contributes 30-35% of revenue) has filed for Chapter-11 of the United States Bankruptcy code and there are outstanding receivable of around Rs 20 crores from Ann Taylor. Timely recovery of the same and group's ability to sustain its liquidity profile will be key rating sensitivity factor.

Analytical Approach

CRISIL has consolidated the business and financial risk profiles of Modelama with its wholly owned subsidiaries, PT Mod Indo, Indonesia and ModIndia Exim Pvt Ltd.

CRISIL has treated unsecured loans from the promoters, which stood at Rs 19.39 crore as on March 31, 2020, as debt because it is expected to be retained in the business.

Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths:
* Comfortable financial risk profile:
Modelama has healthy networth which is estimated to be more than Rs 100 crore as on March 31, 2020, because of strong accretion to reserves. The total outside liabilities to total networth ratio is estimated at 1.64 times as on March 31, 2020. The debt protection metrics are moderate, as indicated by interest coverage ratio of 2.5 times and net cash accrual to adjusted debt ratio of 0.17 time in fiscal 2020.  Key financial matrices are expected to be comfortable over medium term.

* Promoters' extensive experience in the readymade garments industry:
The promoters have experience of over four decades in the garments industry. They and their family members are personally involved in the daily operations of all aspects of the business, thus fully leveraging their experience. The promoters are technically qualified and have deep understanding of the garment export industry.

Weaknesses:
* Exposure to risks related to customer and geographical concentration in revenue:
Modelama has customer concentration in its revenue profile with its top customer, Ann Taylor Inc, accounting for around 40% of the total turnover in fiscal 2020. With Ascena Retail Group, the parent company of Ann Taylor, filing for Chapter-11 of the United States Bankruptcy code on July 23, 2020, the revenue from the customer in fiscal 2021 is expected to be impacted significantly. Revenue from Ann Taylor booked till August 2020 is around Rs 38 crore. However, receipt of further orders and timely payments from them will remain a key rating sensitivity factor.
 
The customer concentration risk is partially offset by longstanding relationship with Ann Taylor, and increasing contribution from other customers such as Ralph Lauren, Nordstrom, Vineyard Vines and Next Retail Ltd, from whom it receives regular orders. Modelama has added new customers in fiscal 2020, including H&M, American Eagle Outfitters and Marks and Spencers.
 
Modelama also has geographical concentration risk in its revenue because more than 50% of its revenue is generated from the United States.
 
Going forward, any further increase in concentration in the revenue profile of the company would be a key monitorable.
 
* Susceptibility of revenue and operating margin to intense competition and subdued demand in readymade garment segment:
Modelama derives 100% of its revenue from the export market, which is highly competitive and limits the bargaining power of exporters. Modelama's operating margin remained moderate at 5.0-5.7% over the four fiscals through 2020 (marginally improved from 5.2% in fiscal 2017 to 5.7% in fiscal 2019). Operating margins are expected to decline by 70-100 basis points in fiscal 2021 on account of unabsorbed fixed costs arising out of lower revenue in first quarter of current fiscal, subdued demand from its clients and lower revenue expected from key client (Ann Taylor). Modelama's ability to contain the decline the revenue and operating margins will be key rating sensitivity factor.
Liquidity Adequate

Bank limit utilisation is moderate at 77% on average for the 16 months through July 2020. Net cash accrual is expected to be more than Rs 11 crore against debt repayment of Rs 4.2 crore in fiscal 2021. Unencumbered cash and bank balance of Rs 30 crore was available as on August 30, 2020. Overall liquidity is supported by unsecured loans from the promoters of Rs 19.3 crore as on March 31, 2020, which is expected to be retained in the business.

Outlook: Stable

CRISIL believes that Modelama will continue to benefit, over the medium term, from its established relationships with its customers.

Rating Sensitivity Factors
Upward factors
* Increase in operating margin to around 8% along with increase in operating income
* Improvement in the working capital cycle.

Downward factors
* Lower than expected revenue in fiscal 2021 leading to decline by more than 50% in revenue or operating profits (EBIDTA in absolute terms)
* Lower than expected revenue visibility from client, especially from Ann Taylor adversely impacting business risk profile
* Stretch in receivables especially from Ann Taylor constraining the liquidity.

About the Company

Modelama, set up by Mr Lalit Gulati in 1979, manufactures and exports readymade garments, mainly to the United States of America. Its manufacturing units are located in Gurugram, Haryana.

ModIndia Exim Private Limited is engaged in trading of readymade garments mainly for Ann Taylor & Macy's where the company purchase the products Modelama and sells it to customers.

PT Mod Indo is engaged in manufacturing of readymade garments mainly for Ann Taylor. The manufacturing unit is situated in Indonesia.

Key Financial Indicators (Consolidated)
As on/for the period ended March 31 Unit 2019 2018
Operating income Rs crore 459.44 337.05
Reported profit after tax (PAT) Rs crore 9.09 4.32
PAT margin % 1.98 1.28
Adjusted debt/adjusted networth Times 1.18 1.17
Interest coverage Times 2.69 2.13

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
 ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue
Size
(Rs.Crore)
Complexity
Levels
Rating
Assigned  with Outlook
NA Export Packing Credit NA NA NA 55.0 NA CRISIL BBB/Stable
NA Letter of Credit NA NA NA 30.0 NA CRISIL A3+
NA Standby Letter of Credit NA NA NA 22.5 NA CRISIL BBB/Stable
NA Long-Term Loan NA NA Dec-2025 25.00 NA CRISIL BBB/Stable
NA Proposed Fund-Based Bank Limits NA NA NA 42.50 NA CRISIL BBB/Stable
 
Annexure - List of Entities Consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Modelama Exports Pvt Ltd, PT Mod Indo, Indonesia and ModIndia Exim Pvt Ltd. Full CRISIL has consolidated the business and financial risk profiles of Modelama Exports Pvt Ltd with its wholly owned subsidiaries PT Mod Indo, Indonesia and ModIndia Exim Pvt Ltd.
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  122.50  CRISIL BBB/Stable      23-07-19  CRISIL BBB/Stable  08-05-18  CRISIL BBB/Stable  24-03-17  CRISIL BBB/Stable/ CRISIL A3+  CRISIL A3+ 
Non Fund-based Bank Facilities  LT/ST  52.50  CRISIL BBB/Stable/ CRISIL A3+      23-07-19  CRISIL BBB/Stable/ CRISIL A3+  08-05-18  CRISIL BBB/Stable/ CRISIL A3+  24-03-17  CRISIL A3+  CRISIL A3+ 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Export Packing Credit 55 CRISIL BBB/Stable Export Packing Credit 80 CRISIL BBB/Stable
Letter of Credit 30 CRISIL A3+ Letter of Credit 35 CRISIL A3+
Long Term Loan 25 CRISIL BBB/Stable Long Term Loan 25 CRISIL BBB/Stable
Proposed Fund-Based Bank Limits 42.5 CRISIL BBB/Stable Proposed Long Term Bank Loan Facility 20 CRISIL BBB/Stable
Standby Letter of Credit 22.5 CRISIL BBB/Stable Standby Letter of Credit 15 CRISIL BBB/Stable
Total 175 -- Total 175 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt
The Rating Process

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