Rating Rationale
December 22, 2021 | Mumbai
Moreish Foods Limited
Rating migrated to 'CRISIL BB / Stable'
 
Rating Action
Total Bank Loan Facilities RatedRs.21 Crore
Long Term Rating&CRISIL BB/Stable (Migrated from 'CRISIL B+/Stable ISSUER NOT COOPERATING*')
& *Issuer did not cooperate; based on best-available information
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

Due to inadequate information, CRISIL Ratings, in line with Securities and Exchange Board of India guidelines, had migrated its rating on bank facilities of Moreish Foods Limited (MFL). to ‘CRISIL B+/Stable/CRISIL A4; issuer not cooperating’. However, the management has subsequently shared the information needed to conduct a comprehensive review of the ratings. Consequently, CRISIL Ratings is migrating the ratings from ‘CRISIL B+/Stable/CRISIL A4; Issuer Not Cooperating' to 'CRISIL BB/Stable’.

 

The migrated reflects improvement in business risk profile driven by rapidly growing scale of operations further supported by steady margins and prudent working capital management.

 

The ratings continue to reflect MFL's extensive industry experience of the promoters, established market position, efficient working capital cycle, sound operating efficiencies. These strengths are partially offset by its presence in a highly fragmented industry with limited size, average financial profile, and risks associated with planned projects.

Analytical Approach

Unsecured loans of Rs.6.74 crores as on 31st March,2021 have been treated as 75% Equity and 25% Debt as it belongs to the promoters and is likely to remain invested over the long term and do not carry any fixed repayment obligation.

Key Rating Drivers & Detailed Description

Strengths:

  • Extensive industry experience of the promoters and established market position: MFL’s moderate scale provides it an operating flexibility in an intensely competitive industry. Further, it also benefits from the promoters' experience of over 2 decades, their strong understanding of market dynamics, and healthy relations with customers and suppliers and will continue to support the business.

 

  • Efficient working capital cycle: Gross current assets were 52-63 days over the three fiscals ended March 31, 2021.GCA is efficient marked by efficient inventory policy and debtor collection cycle.

 

  • Sound operating efficiencies: MFL has healthy operating efficiencies, marked by healthy return on capital employed (RoCE) of over 14% in fiscal 2021 driven by high economies of scale and experienced management.

 

Weaknesses:

  • Presence in a highly fragmented industry with limited size: The industry is highly fragmented and competitive, with many unorganized players in the market. Such high fragmentation limits the pricing flexibility and bargaining power of the players. Also, the threat from large integrated players in the form of capacity additions limits the growth. The industry is exposed to the risk low entry barriers. The small initial investment and the low complexity of operations have resulted in existence of innumerable entities, much smaller in size, leading to significant fragmentation. Therefore, MFL with Rs.106 cr odd revenues is a small player in a fragmented industry with intense competition.

 

  • Average financial profile: MFL’s capital structure have been at moderate levels due to limited reliance on external funds yielding total outside liabilities to adj tangible networth (TOL/ANW) of 1.81 for year ending on 31st March 2021. However, with significant debt funded capex planned over the medium term the capital structure is expected to weaken going forward. MFL’s debt protection measures have been at comfortable level despite leverage due to moderately healthy profitability. The interest coverage and net cash accrual to total debt (NCATD) ratio are at 3.17 times and 0.24 times for fiscal 2021. MFL’s debt protection measures are expected to remain at similar level over medium term.

 

  • Risks associated with planned projects: MFL plans to undertake significant capex of around Rs.37 cr which is more than 3 times its current networth as on 31.03.2021. Moreover, most of these projects are in nascent stages and bank funding for the same is yet to be tied up. Therefore, there significant risks of time and cost overrun in respect of these projects. Timely ramp up of the projects and the incremental revenues and profits from the same would be a key monitorable going forward

Liquidity: Adequate

Bank limit utilisation is high at around 90.81 percent for the past twelve months ended Nov-2021. Cash accrual are expected to be over Rs 4.50 crore which are sufficient against term debt obligation of over Rs 2 crore over the medium term. In addition, it will be act as cushion to the liquidity of the company. Current ratio is below average at 0.83 times on March31, 2021 The promoters are likely to extend support in the form of equity and unsecured loans to meet its working capital requirements and repayment obligations.

Outlook: Stable

CRISIL Ratings believes that MFL will continue to benefit from the extensive experience of its promoter, and established relationships with clients.

Rating Sensitivity factors

Upward factors:

  • Sustained improvement in scale of operation and sustenance of operating margin, leading to higher cash accruals of over Rs.7 crore
  • Increased cushion in bank lines
  • Improvement in capital structure

 

Downward factors:

  • Decline in net cash accruals below Rs.2 crore on account of decline in revenue or operating profits.
  • Large debt-funded capital expenditure weakens capital structure
  • Witnesses a substantial increase in its working capital requirements thus weakening its liquidity & financial profile.

About the Company

Moreish Food Limited (MFL) was set up in 1992 as a proprietorship firm by Mr Narendra Kumar. It was reconstituted as a private limited company and later into a limited company. It is engaged in the manufacturing and sales of bread, rusk, buns, cream rolls, bakery biscuits, cookies, and cakes. It also operates retails stores which sell baked items like chips, puffs, cookies, biscuits, cakes, snacks, sandwiches etc.

Key Financial Indicators

As on / for the period ended March 31

 

2021

2020

Operating income

Rs crore

105.64

92.07

Reported profit after tax

Rs crore

2.13

1.09

PAT margins

%

2.02

1.18

Adjusted Debt/Adjusted Net worth

Times

1.09

1.15

Interest coverage

Times

3.17

2.23

 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name  of instrument Date  of Allotment Coupon Rate (%) Maturity Date Issue Size (Rs Cr) Complexity Levels Rating Assigned with Outlook
NA Cash Credit/ Overdraft facility NA NA NA 7 NA CRISIL BB/Stable
NA Working Capital Term Loan NA NA Mar-2024 1.9 NA CRISIL BB/Stable
NA Proposed Term Loan NA NA NA 12.1 NA CRISIL BB/Stable

 

Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 21.0 CRISIL BB/Stable 23-09-21 CRISIL B+ /Stable(Issuer Not Cooperating)* 30-06-20 CRISIL B+ /Stable(Issuer Not Cooperating)* 29-03-19 CRISIL B+/Stable 19-12-18 CRISIL D CRISIL B+/Stable
      --   --   --   --   -- CRISIL B /Stable(Issuer Not Cooperating)*
Non-Fund Based Facilities ST   --   -- 30-06-20 CRISIL A4 (Issuer Not Cooperating)* 29-03-19 CRISIL A4 19-12-18 CRISIL D CRISIL A4
All amounts are in Rs.Cr.
* - Issuer did not cooperate; based on best-available information
 
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit/ Overdraft facility 7 Bandhan Bank Limited CRISIL BB/Stable
Proposed Term Loan 12.1 Not Applicable CRISIL BB/Stable
Working Capital Term Loan 1.9 Bandhan Bank Limited CRISIL BB/Stable

This Annexure has been updated on 22-Dec-2021 in line with the lender-wise facility details as on 29-Oct-2021 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Assessing Information Adequacy Risk
Rating Criteria for Fast Moving Consumer Goods Industry

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