Strengths: * Established market position in the automotive components industry The MSSL group has an established market position among the world's largest manufacturers of rear-view mirrors (with a global market share of 24%), and is a leading player in polymer-based interior and exterior modules in Europe. Its market position is further supported by increasing market share in the premium segment in the polymers division. Moreover, the group is the largest manufacturer of wiring harnesses for passenger vehicles in India, with a dominant market share. The acquisition of Stoneridge Inc., USA (renamed to MSSL Wiring Systems Inc.), earlier in August 2014 and the acquisition of PKC in March 2017, has enhanced the group's presence in the global wiring harness business.
The MSSL group's business risk profile is further supported by the synergies within various business segments, its strong in-house research and development capabilities, and long-term technical collaborations with Sumitomo Wiring Systems Ltd (SWS) and other joint venture (JV) partners.
* Diversified revenue profile across customers, geographies, and product segments The MSSL group has, over the years, significantly diversified its revenue profile through acquisitions. Having started as a supplier of wiring harness products, the group's acquisitions of Samvardhana Motherson Peguform (SMP, in 2011) and Samvardhana Motherson Reflectec (SMR, in 2009) added rear view mirrors and polymer modules to its product portfolio. These acquisitions also helped the MSSL group in establishing a global presence in these segments.
Further, the MSSL group's customer and geographic diversity has been improving. The healthy customer diversity has helped the MSSL group withstand the slowdown witnessed by its largest customer, Volkswagen Group (VWG; rated 'BBB+/Stable/ A-2' by S&P Global Ratings, comprising Volkswagen, Audi, Seat, Skoda, and Porsche) due to diesel engine emission issue. The MSSL group's geographic diversity has also been improving, with exposure to its largest market, Europe, reducing to 51% for the first six months of fiscal 2018 from 57% in fiscal 2015; the exposure to Asia Pacific, North America and South America has simultaneously increased.
CRISIL believes that the group will continue to benefit from its diversified customer profile, leading to steady revenue growth over the medium term.
* Healthy relationships with global OEMs Over the years, the MSSL group has forged healthy relationships with major global OEMs, on account of its focus on quality and delivery. The group benefits from a sustained inflow of new orders from OEMs, primarily in its major operating subsidiaries, SMP and SMR. Consequently, the MSSL group's order book improved to EUR 15.2 billion (approximately INR Rs 117,205 crore) as on September 30, 2017 compared with EUR 7.7 billion (approximately INR Rs 56,010 crore) as on March 31, 2014. The order book includes a large order of EUR 2.2 billion (approximately INR Rs 16,000 crore) from Daimler AG (Daimler, rated 'A/Stable/A-1' by S&P Global Ratings). The order will increase the MSSL group's revenue share from the North American market, thereby further improving its geographic diversity.
The MSSL group has a well-diversified global client base in the passenger vehicles industry. Its customers include leading global OEMs such as VWG and its group companies, Hyundai Motor Co. (rated 'A-/Negative' by S&P Global Ratings), Maruti Suzuki India Ltd (rated 'CRISIL AAA/Stable/CRISIL A1+), BMW, Nissan Motor Co. Ltd (rated 'A/Stable/ A-1' by S&P Global Ratings), Renault, Ford Motor Company (Ford, rated 'BBB/Stable/A-2' by S&P Global Ratings), General Motors Company (GM; rated 'BBB/Stable' by S&P Global Ratings), Daimler, and Toyota Motor Corp (rated 'AA-/Stable/A-1+' by S&P Global Ratings), among others.
* Strong execution track record of successful turnaround of, and ramp up of utilisation levels at overseas acquired entities The MSSL group has a track record of acquiring distressed companies and turning around their operations in a short span of time. The 21 acquisitions till date have improved its geographical and product profiles, apart from being its growth driver. The MSSL group has also successfully integrated and stabilised the operations of the acquired entities. SMR's operating margin improved to 10.8% during the first nine months of fiscal 2018 from 1% at the time of the acquisition. SMP's operating margin improved to 5.6% during the first nine months of fiscal 2018 from 1.3% in fiscal 2012, and is expected to further improve over the medium term, driven by the stabilisation of new plants for the SMP division.
The recent acquisition, PKC, has also demonstrated improvement in operating performance since acquisition; it reported 21.7% growth in revenues and maintained its profitability at 7.2% for the first nine months of fiscal 2018 (as compared to 6.8% during the corresponding period of the previous fiscal).
* Well-spaced out repayment obligations, resulting from the long maturity of the MSSL group's debt, and the group's adequate liquidity While the MSSL group has funded its acquisitions through a combination of debt, equity and accruals, it has also prudently ensured its debt obligations are well spaced out, besides also consistently working on lowering the cost of debt. For instance, the group has replaced high cost debt with longer tenure Euro and USD denominated debt at competitive rates over the past two years. The MSSL group has repayment obligations of Rs 931 crores in fiscal 2019; however, repayment obligations are expected to reduce sharply to under Rs 70 crore annually from fiscal 2020-2022.
The group's liquidity also benefits from its healthy cash generating ability, significant undrawn working capital bank lines, and cash of around Rs 2,685 crores as on December 31, 2017. Cash reserves may however, deplete in case of any material acquisitions.
Weaknesses: * Aggressive acquisition-led growth strategy, and organic expansion plans, necessitating large debt addition, which may lead to moderation in key credit metrics The MSSL group has demonstrated high growth through acquisitions in the past, with 21 debt-funded acquisitions. The most significant of these were the acquisition of Visiocorp (renamed SMR), global manufacturer of rear-view mirrors, in March 2009, of Peguform (renamed SMP), manufacturer of bumpers, dashboards, and door trims in Europe, in November 2011, PKC, manufacturer of wiring harness for commercial vehicles, in March 2017 and Reydel, global manufacturer of instrument panels, door panels and console and cockpit modules, in April 2018.
The MSSL group's key credit metrics moderated post these large acquisitions; its gearing was at 2.1 times as on March 31, 2012, from 0.7 times as on March 31, 2011 and its debt-to- EBITDA ratio deteriorated to 2.63 times as on March 31, 2013, from 1.40 times as on March 31, 2011. Thereafter, the MSSL group's debt protection metrics strengthened, mainly due to a turnaround at SMP and SMR, only moderate sized acquisitions, and focus on working capital improvement. Acquisition of PKC, completed in March 2017, while prudently funded through a mix of debt and fresh equity issuance, temporarily increased the debt/EBITDA to 2.48 times as on March 31, 2017, from 1.76 times as on March 31, 2016. The credit metrics are expected to remain comfortable after the acquisition of Reydel; debt/EBITDA is expected to be under 2.2 times as on March 31, 2018 after factoring in the acquisition.
CRISIL expects the MSSL group's gearing to remain range bound at around 0.8-1.0 times, while its debt-to-EBITDA ratio is expected to gradually improve over the medium term, unless there are sizeable debt funded acquisitions, and of loss making entities.
* High, albeit reducing, revenue concentration towards VWG The MSSL group's long-term strategy is to ensure that no single customer, country or component contributes more than 15% to the turnover. However, while the customer diversity is improving, VWG remains MSSL group's largest customer. The share of VWG reduced to 30% during the first nine months of fiscal 2018 (including the revenue proportion of Reydel), from 44% in fiscal 2015. The share of VWG is expected to reduce further with the execution of large orders from Daimler.
|