Rating Rationale
March 20, 2018 | Mumbai
Munjal Showa Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.144.25 Crore
Long Term Rating CRISIL AA/Stable (Reaffirmed)
Short Term Rating CRISIL A1+ (Reaffirmed)
 
Rs.6 Crore Commercial Paper Programme CRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its ratings on the bank facilities and commercial paper programme of Munjal Showa Limited (Munjal Showa) at 'CRISIL AA/Stable/CRISIL A1+'.

In the first nine months of fiscal 2018, revenue remained flat year-on-year due to lower offtake from the principal customer, Hero Motocorp Ltd (HMCL; rated 'CRISIL AAA/FAAA/Stable/CRISIL A1+'), and increasing competition from peers. Constrained by high employee and power costs, operating margin during the period was around 6.6%, similar to fiscal 2017, but lower than the average of more than 7% in previous fiscals. With expected improvement in two-wheeler demand, strong business relationship with HMCL, and steady contribution from the passenger vehicle segment - given the rise in offtake by Maruti Suzuki India Ltd (MSIL, rated 'CRISIL AAA/Stable/CRISIL A1+') - revenue is expected to grow at a compound annual rate of 6-7% over the medium term. Operating margin is likely to be at 7-7.5% on the back of cost control initiatives and improved efficiency, coupled with stable growth in volume. Steady cash accrual, moderate capital expenditure (capex) of Rs 25-30 crore per annum, and prudent working capital management will help reduce reliance on bank funding and gradually build up liquid surplus over the medium term.

The ratings continue to reflect strong business linkages with customers, and healthy operating efficiencies. The ratings also factor in a robust financial risk profile, supported by zero debt and substantial cash accrual. These strengths are partially offset by limited segmental and geographic diversification, leading to low bargaining power with, and pricing pressure from, original equipment manufacturers (OEMs).

Key Rating Drivers & Detailed Description
Strengths
* Continuing strong business linkages with key customers: Munjal Showa is a key player in the domestic shock-absorber industry as it is one of the leading suppliers to HMCL, the largest and second-largest players in the two-wheeler segment in India. The company also supplies to Honda Motorcycle and Scooter India (HMSI). Apart from shock absorbers to two-wheelers, it also supplies struts and window balances to MSIL.

* Healthy operating efficiencies: Technical collaboration with Showa Corporation, Japan, and strong alignment with HMCL has resulted in high asset turnover, with capacity additions being planned in line with HMCL's requirement. Furthermore, three large manufacturing facilities located in proximity to key clients result in lower overheads, and provide better control on capex and working capital requirements.

* Healthy financial risk profile: Expected annual accrual of more than Rs 70 crore over the medium term will sufficiently cover capex and working capital requirement. Financial risk profile is also supported by liquid investments (Rs 180 crore as on December 31, 2017), and unutilised working capital borrowings.

Weaknesses:
* Limited segmental and geographic diversification: Despite increasing supplies to other OEMs, majority of the revenue continues to be derived from HMCL (around 77% in the nine months ended fiscal 2018). Also, presence in the global market is negligible because of restrictions by Showa Corporation. Furthermore, there is no direct presence in the after-market segment, which fetches better margin. Share of HMSI in overall revenue declined to around 9% in fiscal 2017 from 20% in fiscal 2013, with Showa India Pvt Ltd emerging as the largest supplier. HMCL has also shortlisted new suppliers, including Endurance Technologies Ltd (Endurance; rated 'CRISIL AA/Stable/CRISIL A1+'), which could impact operating performance. Any material change in share of business from HMCL, leading to de-growth in revenue, will be a rating sensitivity factor.

* Low bargaining power against OEMs: Though Munjal Showa has the flexibility to pass on change in input cost, pushing increase in other manufacturing overheads to customers can be difficult. Moreover, high dependence on OEMs and exposure to intense competition will prevent significant improvement in profitability going forward.
Outlook: Stable

CRISIL believes Munjal Showa will continue to benefit over the medium term from its strong business linkages with the two-wheeler OEMs, and healthy operating efficiencies. Financial risk profile is also likely to be comfortable, supported by steady accrual, modest capex, and sound working capital management.

Upward scenario
* Substantial growth in revenue, and improved segmental and customer diversity
* Significant improvement in profitability

Downward scenario
* Loss of share in business from key customers, resulting in material decline in revenue
* Continuing pressure on profitability, especially a further decline in operating margin by more than 100 basis points
* Higher-than-expected gearing, led by a large debt-funded capex/acquisition, or substantial decline in liquid surplus.

About the Company

Munjal Showa was established by the erstwhile Hero group in 1985 in technical and financial collaboration with Showa Corporation. Following a family arrangement in May 2010, Munjal Showa continues to be vested with Mr Yogesh Chander Munjal, within the late Satyanand Munjal faction. The Yogesh Chander Munjal family and Showa Corporation had equity holdings of 39% and 26%, respectively, as on December 31, 2017. The main products are front forks and shock absorbers for the two-wheeler segment, and struts and window balancers for four-wheelers.

For the first nine months of fiscal 2018, profit after tax was Rs 48.8 crore on revenue from operations of Rs 1,196.3 crore vis-a-vis Rs 48.3 crore and Rs 1,201.5 crore, respectively, for the corresponding period in the previous fiscal.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs. cr. 1,460 1,502
Profit After Tax (PAT) Rs. cr. 57 61
PAT Margin % 3.9 4.1
Adjusted debt/Adjusted networth Times 0.00 0.00
Adjusted interest coverage Times 493.90 411.02

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity Date Issue size
(Rs crore)
Rating assigned
with outlook
NA Bank Guarantee NA NA NA 2.25 CRISIL A1+
NA Cash Credit* NA NA NA 30.0 CRISIL AA/Stable
NA Letter of Credit@ NA NA NA 43.5 CRISIL A1+
NA Proposed long-term bank loan facility NA NA NA 68.5 CRISIL AA/Stable
NA Commercial Paper Programme NA NA 7-365 days 6 CRISIL A1+
*Interchangeable with bank overdraft
@Rs 30 crore as ad hoc unsecured import LC limit
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  CRISIL A1+    No Rating Change    No Rating Change    No Rating Change    No Rating Change  CRISIL A1+ 
Fund-based Bank Facilities  LT/ST  98.5  CRISIL AA/Stable    No Rating Change    No Rating Change    No Rating Change    No Rating Change  CRISIL AA/Stable 
Non Fund-based Bank Facilities  LT/ST  45.75  CRISIL A1+    No Rating Change    No Rating Change    No Rating Change    No Rating Change  CRISIL A1+ 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 2.25 CRISIL A1+ Bank Guarantee 2.25 CRISIL A1+
Cash Credit* 30 CRISIL AA/Stable Cash Credit* 30 CRISIL AA/Stable
Letter of Credit@ 43.5 CRISIL A1+ Letter of Credit@ 43.5 CRISIL A1+
Proposed Long Term Bank Loan Facility 68.5 CRISIL AA/Stable Proposed Long Term Bank Loan Facility 68.5 CRISIL AA/Stable
Total 144.25 -- Total 144.25 --
*Interchangeable with bank overdraft
@Rs 30 crore as ad hoc unsecured import LC limit
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Auto Component Suppliers
CRISILs Criteria for rating short term debt

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